Empowering Child-Specific Houseware

The Ben Van Berkel x Alessi Boasts Chair & Dinnerware for Kids

With his new collection, celebrated Dutch architect Ben van Berkel seeks out to "encourage play" without neglecting the importance of manners. The capsule consists of a children's chair and tableware. The products have been released under Italian brand Alessi.

The capsule is inspired by Ben van Berkel's interaction with his five-year-old son. Through the functional and aesthetically pleasing products, the architect "signals to children that they are equals within the family, a position that comes with some responsibilities—like civilized table manners."

The tableware is made out of melamine and bamboo, featuring a set of bowls, plates, and cups that are also shatterproof. Ben van Berkel also creates "a set of silverware made from polished steel that looks exactly like adult silverware, but it’s scaled down." All products in the collection are designed with the child in mind

Image Credit: Alessi

Child-focused Housewares
There is a trend in the development of houseware products designed specifically with children in mind.
Sustainable Children's Dinnerware
Eco-friendly materials and designs are disrupting the traditional children's dinnerware market.
Encouraging Children's Creativity Through Design
Designers are focusing on creating houseware products that encourage children's imaginative play and development.

Industries Being Reshaped

Housewares Industry
The housewares industry has an opportunity to develop and market products specifically for children, by prioritizing safety, playfulness, and aesthetics.
Eco-friendly Materials Industry
The use of sustainable and shatterproof materials such as bamboo and melamine presents a growing trend and opportunity for eco-friendly industries producing children's houseware.
Hospitality Industry
Hotels, restaurants, and other hospitality businesses catering to families and children can provide a unique selling point by offering specialized children's houseware and dining experiences.
SCORE
4.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Millennial
  • Gen X
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
POPULARITY
Popularity 82%
Activity 49%
Freshness 9%