EVSE companies are focusing on inductive charging for convenience
Trend - Companies in the electric vehicle service equipment (EVSE) industry are investing in wireless inductive charging infrastructure. These charging stations can be installed at a home driveway, or scaled to charge commercial vehicle fleets. The cost and convenience outweigh wired solutions.
Insight - Some of the largest complaints from consumers interested in electric vehicle adoption are related to range, availability of charging, and cost. These consumers prefer gas vehicles due to the affordability and ease-of-access of gas stations. However, when EV charging stations become more frequent, more consumers in the region purchase electric vehicles. As such, EVSE companies are looking to deploy wireless inductive charging infrastructure at scale to accelerate EV adoption.
Insight - Some of the largest complaints from consumers interested in electric vehicle adoption are related to range, availability of charging, and cost. These consumers prefer gas vehicles due to the affordability and ease-of-access of gas stations. However, when EV charging stations become more frequent, more consumers in the region purchase electric vehicles. As such, EVSE companies are looking to deploy wireless inductive charging infrastructure at scale to accelerate EV adoption.
Workshop Question - How could your brand employ forward-thinking solutions that alleviate consumer concerns?
Trend Themes
1. Wireless Inductive Charging - EVSE companies are investing in wireless inductive charging infrastructure to accelerate EV adoption.
2. Efficient Wireless Charging - Designers are developing wireless charging solutions that eliminate the need for physical connections, making charging more convenient.
3. Electric Road Charging - Transport administrations are exploring the implementation of electric road highways to charge EVs while driving, reducing waiting time at charging stations.
Industry Implications
1. Electric Vehicle Service Equipment (EVSE) - The EVSE industry can focus on developing affordable and efficient wireless inductive charging infrastructure to meet the increasing demand for EVs.
2. Charging Solutions Industry - The charging solutions industry can innovate by creating wireless charging pads or tiles that can be easily installed at existing parking spots, enabling seamless charging for EVs.
3. Transportation Infrastructure Industry - The transportation infrastructure industry has an opportunity to collaborate with electric road highway projects to revolutionize EV charging and enable continuous charging while on the move.
