Category
Tech
Delegated Interfaces
Trend cluster
Category
In-Car
Connectivity
Tech-heavy automobiles as hubs for productivity, not isolation chambers.
2.2
Trend score
Trend
What is the In-Car Connectivity trend?
In-Car Connectivity: The car used to be an isolation chamber from the outside world. Car modifications that integrate smartphones or the Internet, however, allow drivers to safely stay connected while on the road and thereby upgrade the standard passenger car into a futuristic moving multimedia experience.
Trend themes
Themes within the In-Car Connectivity trend
Three behaviours holding the trend together01
In-car connectivity
Car modifications that integrate smartphones or the Internet allow drivers to upgrade the standard passenger car into a futuristic moving multimedia experience.
02
Apps for Autos
Automotive brands can work on a new series of compatible downloadable widgets that will make cars responsive to inputs from exterior sources.
03
Internet-enabled cars
Internet access in vehicles can transform cars into Wi-Fi hubs allowing users to browse the web and access social media in their cars.
Industry implications
What the In-Car Connectivity trend means for industry
Where the trend changes the playbookFor
Automotive & Transportation
Car manufacturers and companies that provide in-car communication systems should explore opportunities to incorporate technologies for safer, more efficient and connected driving.
For
Mobile Technology
Mobile app and smartphone makers can work on developing apps compatible with in-car communication systems to provide more integrated and personalized driving experiences.
For
Online services
Online services like Fuelly can provide car owners with essential tools and information that can help them understand their vehicle's performance better.
Trend signals
Trend signals for In-Car Connectivity
Trend score 2.2 out of 10, from popularity 31%, activity 28%, freshness 8%.
Popularity31%
Activity28%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the In-Car Connectivity trend
4 featured examples from Jan 12 to Mar 21, 2009CategoryAutos
iPhone-Integrated Electric Vehicles
Chrysler 200C EV Shows Off UConnect System
The use of UConnect and iPhones in automotive systems opens up possibilities for collaborations between automobile manufacturers and technology companies.
CategoryAutos
Apps for Autos
Hughes Telematics to Develop Downloadable Programs for Passenger Cars
The industry that can benefit from developing compatible downloadable widgets and smartphone apps for passenger cars, creating new ways to interact and enhance the driving experie…
CategoryAutos
Online Mileage-Tracking Tools
Fuelly Website Offers Resources to Thwart Fuelishness
Disruptive innovation opportunity: Develop connected car technologies that enable automatic mileage tracking and fuel efficiency optimization.
CategoryAutos
Internet-Enabled Cars
GM Offers Dealer-Installed Wi-Fi Option for Cadillac CTS
Automakers can seize the opportunity to integrate internet-enabled technologies into their vehicles, creating a competitive advantage and appealing to tech-conscious consumers.
