Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Immersive
Home
Themed bedrooms reflect the need for sources of escape from the everyday.
3.9
Trend score
Trend
What is the Immersive Home trend?
Immersive Home: With the average American adult often working long hours on a full-time basis, finding the time and monetary allowances to fund a trip is often impractical. As an effort to find more conducive ways to escape the stresses of day-to-day life, consumers are turning to immersive at-home aesthetics to create a temporary departure from the ordinary. The use of engaging decor reflects the growing need for more imaginative alternatives to travel.
Trend themes
Themes within the Immersive Home trend
Three behaviours holding the trend together01
Immersive at-home aesthetics
As consumers have less time and money for travel, creating immersive at-home aesthetics offers a temporary escape from the ordinary.
02
Themed and video game-inspired bedrooms
There is a growing trend towards creating immersive and elaborate bedrooms inspired by popular games and themes, offering an opportunity for businesses to create unique decor and merchandise for this market.
03
In-home treehouses and fully-adorned iconic bedrooms
Consumers are increasingly seeking unique and playful bedroom designs, such as in-home treehouses and fully-adorned iconic bedrooms, offering an opportunity for businesses to create specialty home decor and furnishings.
Industry implications
What the Immersive Home trend means for industry
Where the trend changes the playbookFor
Home Decor
As consumers search for more imaginative alternatives to travel, businesses in this industry can offer unique home decor pieces, such as themed lamps, wall decals, or immersive bedroom sets.
For
Gaming and Entertainment
The trend towards creating immersive and elaborate video game-inspired bedrooms provides an opportunity for businesses to create specialized merchandise, such as themed lamps, furniture or bedding.
For
Construction and Architecture
As shown in the example of a treehouse inside a Brooklyn loft or the LEGO-themed bedroom, this trend provides an opportunity for businesses in this industry to offer innovative and playful designs for residential or commercial spaces.
Trend signals
Trend signals for Immersive Home
Trend score 3.9 out of 10, from popularity 51%, activity 58%, freshness 8%.
Popularity51%
Activity58%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Immersive Home trend
6 featured examples from Apr 16, 2013 to Mar 6, 2014CategoryArt & Design
In-Home Tree Houses
This Brooklyn Artist Built a Full-Sized Tree House in Her Loft
Opportunity for interior design firms to offer innovative solutions for incorporating tree houses into home interiors.
CategoryArt & Design
Intensive Video Game Interiors
The Portal Bedroom Transports You to a Mysterious Dimension
The intersection of gaming and interior design presents disruptive innovation opportunities for companies in the industry to create immersive gaming-inspired room transformations.
CategoryArt & Design
Imperial Bedroom Accessories
The Princess Crown Headboard Adds an Aristocratic Touch
Opportunity for furniture manufacturers and retailers to create and sell personalized and themed bedroom accessories.
CategoryAutos
Auto Mechanic Bedroom Sets
Dave Delisle's Car Bedroom Set is Great for Gearheads
The furniture manufacturing industry can explore the production of car-themed bedroom sets by incorporating car mechanic elements, appealing to consumers looking for unique and th…
CategoryArt & Design
Fully-Adorned Iconic Bedrooms
This Themed LEGO Bedroom is Designed for the Ultimate Building-block
Opportunity for interior design firms to create themed rooms for clients.
CategoryArt & Design
Video Game-Inspired Bedrooms
The Super Mario Bedroom is a Screenshot of the Classic Nintendo Game
Disruptive innovation opportunity: Expanding the interior design industry by incorporating video game-inspired themes and interactive features into room designs.
