Airport services receive a more domestic overhaul as travelers seek familiarity
Implications - As consumers become more reliant on ease and accessibility, a need to access comforting services while on-the-go becomes commonplace. Providing a sense of familiarity, airports are incorporating services that are reminiscent of home, offering yoga classes and cycling stations to help travelers maximize time through more domestic, day-to-day activities.
Trend Themes
1. Home-like Airport Services - As consumers seek familiarity and easy accessibility while on-the-go, airports are incorporating more domestic, day-to-day activities like yoga to provide a sense of comfort.
2. Mobile Charging Solutions - Transportation terminals like airports offer great opportunities for patrons to juice up their devices while on the go, inspiring innovations like cell-charging lockers and cycling phone charge stations.
3. Pre-flight Relaxation Activities - To combat the stress of traveling, the Helsinki Airport TravelLab Project offers pre-flight yoga and pilates classes, along with other Finnish-themed activities to create a relaxing and exciting atmosphere.
Industry Implications
1. Hospitality - Innovations in providing home-like services in airports could inspire the hospitality industry to incorporate similar amenities into their hotels and resorts.
2. Mobile Technology - The trend of mobile charging solutions offers opportunities for businesses in the mobile technology industry to create portable and convenient charging devices for traveling patrons.
3. Fitness and Wellness - Providing pre-flight relaxation services like yoga and pilates could inspire gyms and wellness centers to offer classes specifically designed for travelers.
