Diners are getting the guts to try more adventurous cuisine
Implications - Dining concepts that repel some people are exactly what is giving a new breed of extreme cuisine its allure. While restaurants that challenge the senses--and one's courage--could repulse the masses, adventure-hungry diners are willing to invest more time, money and energy for a memorable experience and post-digestion story to share.
Trend Themes
1. Adventurous Dining - Customers are willing to invest more time, money, and energy for a memorable and challenging dining experience
2. Multi-sensory Experience - Restaurants are focusing on all five senses during the dining experience to enhance their customers' experience with the subject of food.
3. Shock Value Marketing - Marketing products or services with an element of surprise or shock that pushes the limits are attractive to customers who crave new experiences.
Industry Implications
1. Culinary Industry - Restaurants are constantly innovating to create new and unique dining experiences for their customers to stand out in a competitive industry.
2. Entertainment Industry - Multi-sensory dining experiences with theatrical elements can be considered a new form of entertainment that business professionals can capitalize on.
3. Cannabis Industry - Marijuana-based restaurants are a rising trend in states where it is legal, presenting opportunities for the cannabis and food industries to collaborate to create unique experiences for their customers.
