Category
Tech
Delegated Interfaces
3.7
Trend score
Trend
What is the Gifting 2.0 trend?
Gifting 2.0: The modern approach to gifting is taking notes from the tech sphere via presents merged with high-tech devices and services. Considering just how familiar digital natives are with the digital world, it follows that even in the most personal spheres, automation now reigns supreme. This reality will continue to shape brand output, especially given the constant release of smart gadgets and systems.
Trend themes
Themes within the Gifting 2.0 trend
Three behaviours holding the trend together01
Tech-enabled Gifting
High-tech devices and services are influencing the way people give gifts as automation now reigns supreme.
02
Crowdsourced Giving
Charitable organizations are adopting crowdsourced giving platforms to provide unparalleled opportunities for anyone in the world to give back in a personal and meaningful way.
03
Personalized Gifting
Personalization through customized gifting kits is becoming a breath of fresh air in the online gift basket marketplace, offering easily shippable packages filled with thoughtfully curated items.
Industry implications
What the Gifting 2.0 trend means for industry
Where the trend changes the playbookFor
E-commerce
The growth of mobile and e-commerce platforms like Woohoo.in is enabling users to buy gifts and send them via smartphones, while Amazon's new Wedding Shop is making it easy for couples to search for artisan pieces for their wedding.
For
Charitable Giving
The rise of crowdsourced giving platforms and charitable wedding registries like Heartful.ly is changing the way people donate and helping to bridge gaps between those in need and those who have the means to give.
For
Artisan Marketplace
The popularity of handmade and unique items is driving growth in artisan wedding shops like Amazon Handmade at Amazon and stores that offer one-of-a-kind gifts and products like Giftkit.
Workshop question
What's a cumbersome task your brand could play a role in accelerating?
Trend signals
Trend signals for Gifting 2.0
Trend score 3.7 out of 10, from popularity 60%, activity 42%, freshness 8%.
Popularity60%
Activity42%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Gifting 2.0 trend
6 featured examples from May 25, 2015 to Aug 24, 2017CategoryLifestyle
Mobile Gifting Stores
Woohoo.in is India's First Integrated Mobile-Responsive Gifting Store
Disruptive innovation opportunity: Integrate mobile-responsive features into existing e-commerce platforms to optimize the gifting experience.
CategoryBusiness
Customizable Gift-Giving Kits
'Giftkit' Introduces a Modern Way to Shop for Gift Baskets Online
E-commerce companies can capitalize on the trend of customizable gift kits by offering tailored gift options and custom experiences for gift-givers and recipients.
CategorySocial Good
Crowdsourced Giving Platforms
The 'Giveafish' Project Allows Users to Buy Gifts for Those in Need
Charitable organizations can leverage crowdsourced giving platforms like Giveafish to provide more efficient and direct support to those in need.
CategoryLifestyle
Artisan Wedding Shops
Amazon's Online Wedding Shop Features One-of-Kind Items
Disruptive innovation opportunity: Creating a niche within the wedding industry by offering unique, artisan-made products.
CategoryLifestyle
Baby Registry Gifting Apps
Babylist is an Online Shopping Database for Expectant Mothers
The increase in popularity of multi-retailer baby registries provides an opportunity for the retail industry to partner with platforms like Babylist to expand their reach and expo…
CategorySocial Good
Charitable Wedding Registries
'Heartful.ly' Helps Couples Support Different Charitable Projects
E-commerce companies can tap into the growing demand for charitable wedding registries by offering dedicated platforms and services.
