Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Gifted
DIY
Consumers encourage those around them to create their own presents with kits.
5.1
Trend score
Trend
What is the Gifted DIY trend?
Gifted DIY: Instead of DIYing a gift for someone, consumers are taking the reverse approach by giving elaborate kits as presents. This collaboration-focused movement fosters a more intimate experience for all those involved to deliver an interactive, tangible product that's more appealing than a pre-made item.
Trend themes
Themes within the Gifted DIY trend
Three behaviours holding the trend together01
Collaborative DIY
The movement of fostering a more intimate experience through an interactive, tangible product, is influencing consumers to gift elaborate kits as presents.
02
Subscription Boxes
The notion of keeping consumers interested, challenged, and anticipating a package in the mail every month is influencing businesses to create subscription models that offer versatile products for everyone.
03
Homegrown Products
Growing your own produce at the comfort of your own home is becoming more popular amongst individuals who prefer to know where their food comes from.
Industry implications
What the Gifted DIY trend means for industry
Where the trend changes the playbookFor
Gifts & Kits
Companies can capitalize on the popularity of elaborate kits as presents, allowing consumers the opportunity to participate in creating a more intimate experience.
For
Education and Children
Providing a service that offers a fun and interactive learning experience for kids that is built on a consequence of having fun, while also keeping their attention in the long run is a benefit for both kids and parents.
For
Tourism and Adventure
Incorporating a DIY aspect to adventure or tourism would make it more appealing to consumers who enjoy the idea of a more hands-on approach to things and offer a unique approach to traveling and experiencing new things.
Trend signals
Trend signals for Gifted DIY
Trend score 5.1 out of 10, from popularity 72%, activity 74%, freshness 8%.
Popularity72%
Activity74%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Gifted DIY trend
4 featured examples from Nov 27, 2014 to Nov 28, 2015CategoryLifestyle
Gourmet Camping Boxes
Intended for Tentside Brewing, This Coffee Kit is Available From Bush Smarts
The camping equipment industry has the opportunity to incorporate gourmet coffee and culinary kits into their product lines.
CategoryAutos
DIY Bamboo Bicycles
The Bamboobee Bicycle Build Your Own Bike Kit Helps You Assemble Yours
The sustainable nature of bamboo bicycles presents an opportunity for disruption in the transportation industry.
CategoryLifestyle
Homegrown Coffee Kits
This Kit Allows You to Grow Your Own Coffee at the Comfort of Your Own Home
Companies in the home gardening industry can expand their product lines to offer coffee-growing kits and accessories for the DIY coffee enthusiast.
CategoryLife-Stages
Kiddie Coding Kits
Bitsbox Teaches Kids Coding Through Monthly Subscriptions
The rise of subscription-based coding education platforms like Bitsbox is revolutionizing the way coding skills are taught and learned, providing new opportunities in the edtech i…
