Category
Lifestyle
Gentle Diagnostics
Trend cluster
Category
Fiber
Packaging
Fiber-based packaging solutions are being used for sustainability purposes.
5.1
Trend score
What's Happening
What is the Fiber Packaging trend?
Fiber Packaging: Sustainable-sourced, fiber-based packaging is a newer packaging solution that's being used in the food industry. Everything from produce to canned beverages are now being packaged with these more eco-friendly packaging options.
Insight
The consumer insight behind the Fiber Packaging trend
The food industry has an enormous impact on global pollution--from production processes and packaging to food waste. Climate change and pollution become greater concerns for consumers, more are trying to be mindful about their purchase decisions and turn to brands that help them make eco-conscious choices.
Trend themes
Themes within the Fiber Packaging trend
Three behaviours holding the trend together01
Sustainable-sourced fiber-based packaging
Sustainable-sourced fiber-based packaging is a newer packaging solution that's being used in the food industry as consumers become more mindful of their purchase decisions and turn to brands that help them make eco-conscious choices.
02
Fiber-based packaging innovation
Fiber-based packaging innovation is driving new possibilities in materials used for packaging, including sustainable-sourced wood fiber that can easily be flattened and recycled after use and fully-recyclable packaging solutions for ready-made meals and chilled foods.
03
Revised QSR packaging policies
Revised QSR packaging policies that prioritize more environmentally friendly solutions are being adopted by major fast food chains, including the removal of needless packaging and a switch to more sustainable materials.
Industry implications
What the Fiber Packaging trend means for industry
Where the trend changes the playbookFor
Food industry
The food industry is being redefined by sustainable-sourced fiber-based packaging solutions that help reduce the industry's enormous impact on global pollution while meeting consumer demand for eco-conscious choices.
For
Packaging industry
The packaging industry is experiencing significant disruptive innovation opportunities with the advent of fiber-based packaging solutions that replace traditional plastic packaging for a more sustainable future.
For
QSR industry
The quick service restaurant industry is shifting towards more environmentally friendly solutions and adopting revised packaging policies that prioritize sustainability without sacrificing convenience.
Workshop question
How could your brand better prioritize sustainability?
Trend signals
Trend signals for Fiber Packaging
Trend score 5.1 out of 10, from popularity 66%, activity 66%, freshness 22%.
Popularity66%
Activity66%
Freshness22%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Fiber Packaging trend
8 featured examples from Jun 18, 2021 to Mar 27, 2024CategoryEco
Fiber-Based Sustainable Packaging
Coca-Cola Switches Out its Plastic Packaging for the KeelClip
The beverage industry can benefit from sustainable packaging solutions such as fiber-based packaging and circular economy practices to reduce waste and promote environmental stewa…
CategoryEco
Fiber-Based Produce Packaging
EverGrow Reduces Waste with Sustainably Sourced Wood Fiber
There is opportunity for the produce packaging industry to innovate and improve packaging designs with sustainable materials that are more environmentally friendly and appeal to c…
CategoryEco
Fiber-Based Food Packaging
Hinojosa Unveils the New 'Foodservice' Packaging in Three Formats
Innovative food packaging solutions using biodegradable and recyclable materials will disrupt traditional packaging methods and become the norm within the industry.
CategoryEco
Fiber-Based Sandwich Packaging
The Modified Atmosphere Sandwich Pack is Arriving in North America
The development of fiber-based sandwich packaging presents opportunities for innovative solutions in the food packaging sector.
CategoryEco
Paper Chewing Gum Tubes
The Packaging for Mentos Gum is 90% Paper & Ready to Recycle
The packaging industry can leverage the trend of using hybrid or eco-friendly materials to create more sustainable packaging options for their clients.
CategoryArt & Design
Eco-Friendly Tray Packages
AR Packaging Launches Fully Recyclable Packaging Solution, 'TrayLite'
AR Packaging's TrayLite disrupts the packaging industry by introducing a fully recyclable and sustainable alternative for ready-made meal packaging.
CategoryEco
Revised QSR Packaging Policies
YUM Brands Unveils a New Packaging Policy for its Restaurants
The fast food industry is adopting more sustainable packaging policies as a response to growing environmental concerns and changing consumer preferences.
CategoryEco
Fiber-Based Ice Cream Tubs
AR Packaging and Picard Team Up to Introduce Fiber-Based Ice Cream Tubs
Food and beverage industries can benefit from eco-friendly and sustainable packaging solutions to meet the rising demand from a socially conscious consumer demographic.
