Category
Tech
Delegated Interfaces
Trend cluster
Category
On-the-Go
Charge
As mobile dependence grows, devices get a convenient boost outside the home.
5.3
Trend score
Trend
What is the On-the-Go Charge trend?
On-the-Go Charge: The race to charge devices faster and more efficiently is on. Charging is taking the limelight as devices become more ingrained in consumer life. This is fueling the growth of hybrid products that serve multiple functions, including making sure phones, tablets and even phablets are able to stay juiced no matter how long consumers are out and about. These devices are particularly appealing for those regular travelers for both leisure and business.
Trend themes
Themes within the On-the-Go Charge trend
Three behaviours holding the trend together01
Hybrid Charging Devices
The demand for devices that serve multiple functions, including charging capabilities is increasing, opening up opportunities for product innovation.
02
Eco-Friendly Charging Solutions
Charging devices that use solar panels or generate electricity through walking or other movements offer an eco-friendly alternative to traditional charging methods.
03
Integrated Charging Accessories
Consumers are seeking all-in-one solutions with products like wallets and backpacks that also have charging capabilities, highlighting opportunities for integrated charging accessories.
Industry implications
What the On-the-Go Charge trend means for industry
Where the trend changes the playbookFor
Mobile Accessories
The mobile accessories industry has an opportunity to integrate charging capabilities and provide eco-friendly options.
For
Travel Goods
Products like portable backpack chargers and solar-powered smartphone chargers offer disruptive innovation opportunities for the travel goods industry.
For
Consumer Electronics
Integrating charging capabilities into consumer electronics devices presents an innovation opportunity for the industry, allowing for more functionality and convenience for users.
Trend signals
Trend signals for On-the-Go Charge
Trend score 5.3 out of 10, from popularity 79%, activity 71%, freshness 8%.
Popularity79%
Activity71%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the On-the-Go Charge trend
4 featured examples from Oct 12, 2013 to Jun 5, 2014CategoryTech
DIY Sneaker Device Chargers
Instructables User ASCAS' Device Charger Resides in a Shoe
Opportunity for technology companies to develop and market DIY device chargers with electricity generating capabilities.
CategoryTech
Phone-Charging Wallets
The Everpurse Miniholds Your Cards and Holds a Charge
Disruptive innovation opportunity: Integrating innovative technologies into fashion accessories, such as wallets and phone cases, to enhance usability and convenience.
CategoryTech
Portable Backpack Chargers
The GoPlug Bags Enable Users to Charge Smartphones and Laptops
The portable backpack chargers trend presents disruptive innovation opportunities for consumer electronics companies to develop more efficient and versatile charging solutions.
CategoryTech
Hiking Smartphone Chargers
The Voltaic System Has the Ability to Charge All Your Devices
Disruptive innovation opportunity: Integrate solar-charging technology directly into mobile devices, reducing the need for external chargers.
