Category
Tech
Automated Upkeep
4.0
Trend score
Trend
What is the Socialized Tech trend?
Socialized Tech: Despite its intended uses, technology and social media can often produce an isolating effect in consumers. As a result, consumers are placing a greater emphasis on the experience of using and consuming different products and forms of media in a way that counteracts solitary consumption. This shift suggests that consumers are searching for technology and social media that is not only social in nature, but literally communal in its use.
Trend themes
Themes within the Socialized Tech trend
Three behaviours holding the trend together01
Communal Technology
Consumers are seeking technology that counteracts solitary consumption by prioritizing communal user experiences.
02
Interactive Wearable Technology
Interactive apparel and textiles are being developed which sync to your smartphone and enable tangible engagement with social media.
03
Voyeuristic Exhibition Art
Art exhibits and installations which focus on social media and technology are increasingly popular due to consumer interest in observing real-time digital content.
Industry implications
What the Socialized Tech trend means for industry
Where the trend changes the playbookFor
Retail and Events
Use social streaming apps and rockbot music apps to improve customer experiences at retail locations or events.
For
Technology and Wearables
Develop interactive wearable clothing or accessories that incorporates technology to make social media tangible and communal.
For
Arts and Entertainment
Consider creating voyeuristic art installations that underscores or parodies the impact of social media on modern society.
Trend signals
Trend signals for Socialized Tech
Trend score 4.0 out of 10, from popularity 60%, activity 53%, freshness 8%.
Popularity60%
Activity53%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Socialized Tech trend
6 featured examples from Feb 10 to Mar 14, 2015CategoryMarketing
Virtual Reality Parties
The Google Cardboard SXSW Party Creates a Space for Virtual Fun
Disruptive innovation opportunity: Integrating virtual reality technology into entertainment venues, concerts, and festivals for an immersive and captivating experience.
CategoryPop Culture
Voyeuristic Art Exhibits
Alone Together is a Performance Art Piece at Red Bull Studios New York
Museums, galleries, and cultural institutions can incorporate voyeuristic art exhibits to attract and engage visitors in a new way.
CategoryTech
Automatic Jukebox Apps
The Anthem Feature on the Rockbot App Lets You Play Your Music in Public
The hospitality industry can use jukebox apps to provide personalized experiences for guests by allowing them to choose the music played in hotel lobbies, restaurants, and bars.
CategoryTech
Interactive Social Apparel
MIT Invented Social Textiles to Make Social Media More Tangible
Exploring innovative ways to integrate technology into clothing to enhance social experiences.
CategoryTech
Perceptive Social Apps
GetYou Tests How Well You Think You Know Strangers
The gamification and crowd-sourced profile development aspects of GetYou can disrupt the social networking industry by offering users more engaging and personalized experiences.
CategoryFashion
Livestreamed Valentine's Marathons
The Cupid's Undie Run Will Be Streamed with the Hang w/ App
Innovating in the field of live event production can lead to the creation of new revenue streams and opportunities to leverage emerging technologies like live streaming apps.
