Category
Business
Autumn Teasers
Trend cluster
Category
Uber-Opulence
Luxury retailers are going above and beyond with excessive services.
4.0
Trend score
Trend
What is the Uber-Opulence trend?
Uber-Opulence: Seeking to distinguish themselves from the mainstream, luxury brands are going beyond traditional goods to offer consumers such things as same-day delivery, airborne services and premium food to heighten experiences with more exclusivity. This reflects a turn toward selling an entire luxury lifestyle, as opposed to isolated luxury products.
Trend themes
Themes within the Uber-Opulence trend
Three behaviours holding the trend together01
Luxury Lifestyle
Luxury brands are offering more exclusive, high-end services to sell an entire luxury lifestyle.
02
Digital Integration
Luxury retailers are integrating digital touchpoints to reach consumers in various ways.
03
Quality Delivery
Premium food delivery startups are providing better quality food delivery from high-end chains and boutique eateries within 30 minutes of ordering.
Industry implications
What the Uber-Opulence trend means for industry
Where the trend changes the playbookFor
Luxury Retail
Retailers can offer more exclusive services and integrate digital touchpoints to sell an entire luxury lifestyle.
For
Private Aviation Services
Startups can capitalize on empty private jet flights to provide on-demand luxury aviation services.
For
Vehicle-Sharing Services
Vehicle-sharing services can better target and serve older upper-class people by providing high-end, spontaneous booking services.
Trend signals
Trend signals for Uber-Opulence
Trend score 4.0 out of 10, from popularity 69%, activity 44%, freshness 8%.
Popularity69%
Activity44%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Uber-Opulence trend
4 featured examples from Jun 2 to Nov 29, 2015CategoryBusiness
Luxury Aircraft Services
Aviation Platform JetMe Functions Like Uber But For Privately Owned Jets
Innovate and cater to the demands of the $28 billion private aviation industry by offering unique services like JetMe.
CategoryAutos
Luxury Vehicle-Sharing Services
'Audi at Home' Allows People to Book a Luxury Car Via Smartphone
Luxury vehicle-sharing services like 'Audi at Home' introduce high-end car brands to potential future buyers while expanding on convenient and innovative automotive services.
CategoryLuxury
Luxurious Shopping Apps
The Barneys New York App Makes the Luxury Shopping Experience Portable
Retail industry players can benefit from developing their own mobile apps to enhance customer engagement and improve sales.
CategoryBusiness
Quality Delivery Apps
Premium Food Delivery Service Deliveroo Makes On-Demand More High-End
Embrace the trend towards premium food delivery from high-end restaurants
