'Audi at Home' Allows People to Book a Luxury Car Via Smartphone
Cadhla Gray — November 11, 2015 — Autos
Audi has been keeping consumers on their toes with digitally integrated apps and services like the 'Audi Mileage Tracker' app and now the 'Audi at Home' vehicle-sharing service.
This service is starting out at only two American residences -- the Four Seasons Residences in Miami and the LUMINA condominium project in San Francisco -- both luxury residences for wealthy people. The app allows people who live there to use their smartphone for "spontaneous booking" of a sleek Audi vehicle on short notice.
Upon ordering and reservation, the car is brought to the property by a valet and returned to the same person once the trip is completed. This way, the vehicle-sharing service introduces Audi's target market, older upper-class people, to its line of cars, hopefully resulting in some major purchases.
This service is starting out at only two American residences -- the Four Seasons Residences in Miami and the LUMINA condominium project in San Francisco -- both luxury residences for wealthy people. The app allows people who live there to use their smartphone for "spontaneous booking" of a sleek Audi vehicle on short notice.
Upon ordering and reservation, the car is brought to the property by a valet and returned to the same person once the trip is completed. This way, the vehicle-sharing service introduces Audi's target market, older upper-class people, to its line of cars, hopefully resulting in some major purchases.
Trend Themes
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Luxury Vehicle-sharing Services — The rise of luxury vehicle-sharing services like 'Audi at Home' integrating digital apps and services introduce high-end car brands to upper-class consumers and boost future purchase potential.
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On-demand Vehicle Reservations — Short-notice on-demand reservation services for luxury vehicles such as 'Audi at Home' demonstrate the potential for similarly integrated apps and services in the car rental and transportation industry.
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Innovative Valet Services — Innovative valet services like those employed by 'Audi at Home' are a growing trend in the luxury car industry and related industries such as hospitality and residential real estate.
Industry Implications
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Automotive — Luxury vehicle-sharing services like 'Audi at Home' introduce high-end car brands to potential future buyers while expanding on convenient and innovative automotive services.
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Hospitality — The incorporation of luxury vehicle-sharing services and innovative valet services like 'Audi at Home' into luxury hotels and resorts presents opportunities for streamlined guest experiences and future customer loyalty.
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Residential Real Estate — Luxury vehicle-sharing services and valet services like 'Audi at Home' added as amenities in high-end residential developments increase property value and attract potential buyers looking for added convenience and luxury.
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