Luxury department store Barneys New York has recently launched a mobile application. This app will help bring the Barneys experience to consumers on the go.
To develop the app, Barneys worked with mobile development and design firm 'Fueled.' This app will allow users to fulfill their Barneys needs without stepping foot in the store or logging onto the desktop website. Building on Barneys' existing digital touch points, this app allows its consumers to browse and shop exclusive lookbooks, book in-store appointments with personal shoppers, receive personalized product recommendations, grab style from their favorite fashion icons and more.
As digital continues to excel in relevancy and importance, Barneys New York is taking the step to reach consumers in all ways.