Category
Lifestyle
Assisted Choices
Trend cluster
Category
Employable
Avatar
A growing focus on the profile picture signifies increase in professional social.
3.2
Trend score
Trend
What is the Employable Avatar trend?
Employable Avatar: Though sites like LinkedIn have established specific communities online for recruiting and professionalism, the prevalence of social media has made all social networks fair game for employers. This has ushered in a new attitude toward online personal branding that skews more toward polished, permeating something as simple as the profile picture.
Trend themes
Themes within the Employable Avatar trend
Three behaviours holding the trend together01
Online Personal Branding
The growing importance of online personal branding has created opportunities for the development of services like Photofeeler to help users create a strong online presence through curated images and anonymous feedback.
02
Professional Headshot Services
The Photo Opportunity Tour from LinkedIn illustrates the potential for professional headshot services or workshops, which can help individuals create a good impression on social media and improve their job prospects.
03
Visual Content Creation
The demand for visual content to represent an individual or brand has spawned creative services like Posti Photography or the PhotoFeeler infographic guides, which aid individuals in creating professional photos.
Industry implications
What the Employable Avatar trend means for industry
Where the trend changes the playbookFor
Social Media
The rise of online personal branding and the demand for curated and professional images has created opportunities for social media platforms to expand their services beyond providing mere networking tools.
For
Photography
The need for professional headshots and image curation has widened the scope for photography businesses to cater to corporate clients and individuals looking to create a strong online presence.
For
Marketing
With the popularity of visual content, companies in the marketing and advertising industry can create innovative campaigns like Posti Photography that target individuals seeking more polished and unique online profiles.
Workshop question
How is your company adapting to the changing professional landscape?
Trend signals
Trend signals for Employable Avatar
Trend score 3.2 out of 10, from popularity 44%, activity 45%, freshness 8%.
Popularity44%
Activity45%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Employable Avatar trend
4 featured examples from Aug 8, 2015 to Apr 20, 2016CategoryFashion
Professional Selfie Campaigns
Posti Photography Encourages People to Hire Real Photographers
The photography services industry can leverage the Anti-Selfie Movement trend by offering specialized packages and promotions that emphasize the advantages of hiring professional…
CategoryMarketing
Professional Headshot Tours
LinkedIn is Touring the US to Give Profile Advice and Headshots
Opportunity to offer professional headshot services for various events and locations to cater to job seekers and professionals.
CategorySocial Media
Profile Picture Manuals
This Graphic Shows Social Media Users How to Post Professional Images
As the importance of profile pictures to professional personas grows, professional photography services may see an increase in demand.
CategoryTech
Anonymous Photo Feedback Services
This Service Helps Users Choose Curate Their Online Photos
Social media platforms can leverage anonymous feedback services to improve user retention and attract new users.
