A growing focus on the profile picture signifies increase in professional social
Implications - Though sites like LinkedIn have established specific communities online for recruiting and professionalism, the prevalence of social media has made all social networks fair game for employers. This has ushered in a new attitude toward online personal branding that skews more toward polished, permeating something as simple as the profile picture.
Workshop Question - How is your company adapting to the changing professional landscape?
Trend Themes
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Online Personal Branding — The growing importance of online personal branding has created opportunities for the development of services like Photofeeler to help users create a strong online presence through curated images and anonymous feedback.
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Professional Headshot Services — The Photo Opportunity Tour from LinkedIn illustrates the potential for professional headshot services or workshops, which can help individuals create a good impression on social media and improve their job prospects.
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Visual Content Creation — The demand for visual content to represent an individual or brand has spawned creative services like Posti Photography or the PhotoFeeler infographic guides, which aid individuals in creating professional photos.
Industry Implications
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Social Media — The rise of online personal branding and the demand for curated and professional images has created opportunities for social media platforms to expand their services beyond providing mere networking tools.
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Photography — The need for professional headshots and image curation has widened the scope for photography businesses to cater to corporate clients and individuals looking to create a strong online presence.
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Marketing — With the popularity of visual content, companies in the marketing and advertising industry can create innovative campaigns like Posti Photography that target individuals seeking more polished and unique online profiles.
4 Featured, 36 Examples:
240,329 Total Clicks
Date Range:
Aug 15 — May 16
Trending:
Average
Consumer Insight Topics:
