Category
Tech
Delegated Interfaces
Trend cluster
Category
Digitized
Fatherhood
Dads turn to mobile apps to aid in everyday parenting.
2.7
Trend score
Trend
What is the Digitized Fatherhood trend?
Digitized Fatherhood: Taking on greater day-to-day responsibilities, dads, particularly those new to parenthood, are turning to digital applications for support. Seeking to bridge the disconnect often faced with child-rearing, men are using apps as a source for both preparation and guidance, helping to fulfill obligations in a more streamlined manner.
Trend themes
Themes within the Digitized Fatherhood trend
Three behaviours holding the trend together01
Digital Fatherhood
As more fathers take on day-to-day responsibilities, they are relying on digital tools for guidance and support.
02
Parenting Apps
Mobile apps are making it easier for new parents, including fathers, to navigate child-rearing challenges and connect with other parents.
03
Personalized Guides
Apps that provide customized content and advice based on a user's specific needs and journey are becoming increasingly popular among fathers.
Industry implications
What the Digitized Fatherhood trend means for industry
Where the trend changes the playbookFor
Technology
Developers and innovators in the tech industry can focus on creating more personalized parenting apps and tools for fathers.
For
Healthcare
Apps like Baby Connect create opportunities for healthcare professionals to integrate technology into their practices and improve patient care.
For
Consumer Goods
Companies in the consumer goods industry can develop products that are specifically targeted towards and marketed to fathers, such as diaper bags or parenting books that cater to dad's perspective.
Trend signals
Trend signals for Digitized Fatherhood
Trend score 2.7 out of 10, from popularity 42%, activity 32%, freshness 8%.
Popularity42%
Activity32%
Freshness8%
Audience
90%Men
10%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Digitized Fatherhood trend
4 featured examples from Dec 13, 2014 to May 19, 2015CategoryLifestyle
Fatherly Preparedness Apps
This App Provides a Series of Quick Tips for New Dads
Creating mobile apps and other technological solutions for new parents to help them navigate the difficulties of parenthood can significantly contribute to the growth of the paren…
CategoryTech
Fatherhood Survival Apps
The Daddyo App Helps New Dads Navigate Fatherhood
The parenting app industry can further develop apps like Daddyo that provide easy-to-follow guidance on child-rearing and connect new parents with a supportive community.
CategoryTech
Expectant Father Apps
Pregnant Dad is a Handy App That Keeps Expecting Families Organized
Healthcare industries could develop or partner with app developers to create pregnancy and baby development apps that offer more specific and personalized medical information.
CategoryTech
Fatherhood Assisting Apps
The Baby Connect App Makes It Easier For Dads to Raise Their Children
Baby Connect falls under the industry of parenting apps that cater to the needs of parents by providing them with tools and information to assist in child rearing.
