Category
Lifestyle
Assisted Choices
Trend cluster
Category
Social
Petworking
Apps and smart pet games provides play through high-tech convenience.
4.5
Trend score
Trend
What is the Social Petworking trend?
Social Petworking: In an age where time is often limited due to responsibilities of work and family, consumers are looking to more contemporary ways to delegate their tasks more efficiently. Interactive pet apps and tech games that allow dogs and cats to play offers a source of distraction that owners can easily provide without sacrificing time to do it, reflecting the growing demand for features that allow individuals to optimize their time more efficiently.
Trend themes
Themes within the Social Petworking trend
Three behaviours holding the trend together01
Smart Pet Games
Apps and games that allow pets to play by themselves offer a tech solution to busy pet owners.
02
Connected Pet Products
Pet products that connect to the internet are becoming more popular, from treat dispensers to game consoles.
03
Automated Pet Toys
Pet toys that are intelligent and can react to a pet's actions allow owners to automate playtime with their household companions.
Industry implications
What the Social Petworking trend means for industry
Where the trend changes the playbookFor
Pet Tech
This is an industry that is continually growing and offers a wide range of products to consumers with pets.
For
Smart Home
Pet products that connect to the internet and offer automation align themselves with the smart home industry, which continues to expand.
For
Gaming
Pet toys and games that are interactive and stimulate the mind of a pet are similar to the gaming industry, which opens up partnerships and funding opportunities.
Trend signals
Trend signals for Social Petworking
Trend score 4.5 out of 10, from popularity 76%, activity 53%, freshness 8%.
Popularity76%
Activity53%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Social Petworking trend
6 featured examples from Jun 16, 2013 to Jul 26, 2017CategoryTech
Cat Selfie-Enabling Apps
The Snapcat App Lets Kitties Take Selfies by Pawing at the Screen
The pet technology industry is expanding with products like Snapcat that enable pets to take their own photos.
CategoryLifestyle
Randomized Smart Pet Toys
The 'Felik' Intelligent Toy for Cats and Dogs Reacts to a Pet's Actions
The pet products industry can embrace the trend of automated pet toys, like the 'Felik', to meet the needs of busy pet owners and provide convenience.
CategoryLifestyle
Color-Matching Pet Games
Pets Can Stay Occupied at Home with Color Match by CleverPet
The pet tech industry can capitalize on the trend of interactive pet games, developing innovative products that cater to the mental stimulation needs of pets.
CategoryLifestyle
Color-Changing Fetch Toys
The Nite Ize GlowStreak LED Dog Ball Allows for Nighttime Games of Fetch
Disruptive innovation opportunity: Incorporating technology, such as motion-activated LED lights, into pet toys to enhance playtime and engagement.
CategoryLifestyle
Digitally-Tossed Pet Treats
iCPooch Treat Dispenser Tames Terrified Terriers and Other Pets
The iCPooch treat dispenser is a novel product in the growing pet technology industry, providing opportunities to develop more advanced digital products for pet owners.
CategoryTech
Canine Entertainment Units
The 'CleverPet Hub' is Currently on Display at CES 2016
The pet care industry has the opportunity to develop and market more innovative, technology-driven products like the CleverPet Hub.
