The 'CleverPet Hub' is a dog-friendly entertainment console that keeps pets happy and healthy while their owner is out. The product is currently on display at CES 2016 and it coincides with the release of a number of other connected pet products.
The CleverPet Hub is a game console that is designed specifically for dogs. The device itself consists of a light pad, food dish and a speaker. When the dog reacts to the light pad or audio accordingly, the console will spit out a reward automatically. The sequences vary, which means certain games require touching the light pad at the correct moment, following a specific light pattern or reacting to recorded sounds. The device is connected to WiFi and owners can customize the frequency of the games with the accompanying app. As a result, owners can ensure that their dog remains entertained even when left alone.
Why This Trend Is Growing
- Connected Pet Devices
- The rise of connected pet devices is creating opportunities for pet owners to monitor and interact with their pets remotely.
- Pet-focused Gaming
- Pet-focused gaming consoles like the CleverPet Hub are disrupting the pet industry by providing entertainment and mental stimulation for dogs.
- Customizable Pet Products
- The ability to customize the frequency and type of games on the CleverPet Hub exemplifies a trend towards customizable pet products.
Industries Being Reshaped
- Pet Care
- The pet care industry has the opportunity to develop and market more innovative, technology-driven products like the CleverPet Hub.
- Consumer Electronics
- As pet owners prioritize technology in their pets' lives, the consumer electronics industry can embrace the opportunity to expand their products to include connected pet devices.
- Gaming
- Pet-focused gaming consoles are a new frontier for the gaming industry, as companies can develop innovative games and interfaces to keep pets entertained and mentally stimulated.
