As consumers downsize, the décor industry offers compensational play
Implications - The push backwards from suburb to city living is seeing consumers shift from house to condominium, which is fueling a desire for playful home décor. Concerned less with the status associated with a large home, consumers are looking to juvenile accouterments to express prestige and a hip aesthetic as compensation.
Trend Themes
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Compensational Play — As consumers downsize, playful items become an expression of prestige and a hip aesthetic as compensation.
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Anthropomorphism — Designs where everyday objects are given human-like qualities or characteristics.
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Balloon Furnishings — Whimsical, playful designs inspired by the circus using real balloons to create functional furnishings.
Industry Implications
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Home Decor — Innovative home decor products incorporating playful and quirky elements to appeal to modern, city-dwelling consumers.
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Furniture Design — Designers incorporating playful features in otherwise functional furniture in attempt to make it a fun addition to the decor.
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Toy Manufacturing — Creating functional products such as illuminated stuffed animals that incorporate different designs in an effort to appeal to a younger demographic.
6 Featured, 47 Examples:
301,395 Total Clicks
Date Range:
Apr 14 — May 14
Trending:
Warm
Consumer Insight Topics:
