Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Deformalized
Decor
As consumers downsize, the décor industry offers compensational play.
3.8
Trend score
Trend
What is the Deformalized Decor trend?
Deformalized Decor: The push backwards from suburb to city living is seeing consumers shift from house to condominium, which is fueling a desire for playful home décor. Concerned less with the status associated with a large home, consumers are looking to juvenile accouterments to express prestige and a hip aesthetic as compensation.
Trend themes
Themes within the Deformalized Decor trend
Three behaviours holding the trend together01
Compensational Play
As consumers downsize, playful items become an expression of prestige and a hip aesthetic as compensation.
02
Anthropomorphism
Designs where everyday objects are given human-like qualities or characteristics.
03
Balloon Furnishings
Whimsical, playful designs inspired by the circus using real balloons to create functional furnishings.
Industry implications
What the Deformalized Decor trend means for industry
Where the trend changes the playbookFor
Home Decor
Innovative home decor products incorporating playful and quirky elements to appeal to modern, city-dwelling consumers.
For
Furniture Design
Designers incorporating playful features in otherwise functional furniture in attempt to make it a fun addition to the decor.
For
Toy Manufacturing
Creating functional products such as illuminated stuffed animals that incorporate different designs in an effort to appeal to a younger demographic.
Trend signals
Trend signals for Deformalized Decor
Trend score 3.8 out of 10, from popularity 37%, activity 69%, freshness 8%.
Popularity37%
Activity69%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Deformalized Decor trend
6 featured examples from May 1 to May 14, 2014CategoryArt & Design
Disguised Toy Illuminators
The Teddybear Lamp by Matthew Kinealy is Cleverly Designed
The home decor industry can explore opportunities in creating unique lighting fixtures that merge toys with traditional designs.
CategoryArt & Design
Playful Balloon Furnishings
These Niels Schuurmans Designs Embody a Whimsical Aesthetic
Using unconventional materials to create fun and functional furniture pieces for artistic and design-forward consumers
CategoryArt & Design
Angular Animal Illuminators
The Trololo Floor Lamp by Egle Stonkute is Designed to Resemble a Dog
Disruptive innovation opportunity: Explore the home decor industry and develop unique and innovative products that cater to the demand for playful and animal-themed designs.
CategoryArt & Design
Playfully Bouncy Seating
The Boing Chair by Karim Rashid is Colorful and Stackable
Disruptive innovation opportunity: Rethink traditional furniture manufacturing processes to create visually engaging and functional seating solutions.
CategoryArt & Design
Grotesque-Faced Garment Racks
The Ooga Booga Coat Hook is Anthropomorphic, Ugly and Amusing
Anthropomorphic coat hooks and sculptural storage solutions offer opportunities for interior designers to incorporate playful and unique design elements into their projects.
CategoryArt & Design
Playful Foosball Hangers
The Offside Coatrack Makes a Game of Tidying Your Entryway
Opportunity for disruptive innovation in the home organization industry by creating coatrack designs that incorporate playfulness and encourage tidiness.
