Category
Lifestyle
Assisted Choices
Trend cluster
Category
Customized
Remedies
Seeking organic alternatives, consumers turn to DIY sprays and repellants.
3.0
Trend score
Trend
What is the Customized Remedies trend?
Customized Remedies: Opting for health over convenience, consumers are moving away from pre-made products like sunscreen and bug spray toward DIY alternatives. Cutting back on costs and unnecessary ingredients, these DIY remedies allow consumers to enjoy traditional treatments in a more customized, all-natural manner.
Trend themes
Themes within the Customized Remedies trend
Three behaviours holding the trend together01
DIY Customized Products
Consumers are moving away from pre-made products like sunscreen and bug spray toward DIY alternatives, allowing them to enjoy traditional treatments in a more customized, all-natural manner.
02
All-Natural Ingredients
People are becoming more aware and concerned about the ingredients they are putting on their skin, leading them to explore all-natural alternatives for products like sunscreen and bug spray.
03
Essential Oil Remedies
Essential oils are being utilized as natural and healthy remedies for various ailments and body care needs, including homemade bug sprays and after-sun skin remedies.
Industry implications
What the Customized Remedies trend means for industry
Where the trend changes the playbookFor
Health and Wellness Products
Companies in the health and wellness industry can further explore using all-natural ingredients in their products and cater to the growing demand for customizable, DIY alternatives.
For
DIY and Crafting Industry
The DIY and crafting industry can benefit from creating products or project ideas that cater to people's growing interest in making their own customized all-natural alternatives to traditional skincare products.
For
Essential Oil Industry
The essential oil industry can capitalize on the trend of using them as natural remedies by creating more blends and educating the public on their various uses beyond just aromatherapy.
Trend signals
Trend signals for Customized Remedies
Trend score 3.0 out of 10, from popularity 48%, activity 35%, freshness 8%.
Popularity48%
Activity35%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Customized Remedies trend
4 featured examples from May 21, 2014 to Jul 9, 2015CategoryArt & Design
Homemade Mosquito Repellents
This DIY Bug Repellent is All-Natural and Cost Effective
The personal care products industry can explore incorporating natural ingredients and DIY options for bug repellents.
CategoryArt & Design
DIY Natural Sun Oil
This Free People Recipe for SPF Sun Oil is a Completely Natural Alternative
The natural beauty and personal care industry is poised for growth as consumers demand more transparency and natural ingredients.
CategoryLifestyle
Essential Oil Bug Sprays
This All-Natural Concoction Keeps the Mosquitos at Bay in a Healthy Way
The personal care and beauty industry can capitalize on the trend towards natural insect repellent by developing and marketing natural, essential oil-based products that cater to…
CategoryArt & Design
After Sun Bath Remedies
From the Free People Blog, This DIY Bath Bomb Soothes Sunburnt Skin
The beauty and personal care industry can tap into the DIY bath bomb trend by offering customizable bath bomb kits.
