Coloring takes on a mature spin with DIY design and artwork
Implications - The old-school colored wax stick is not solely for children anymore. As a way to get in tune with their carefree and uninhibited identity, consumers are looking to crayons for both DIY designs and professional crayon-made artworks. Consumers everywhere are multi-coloring their world.
Trend Themes
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Adult Coloring Books — As adults look for ways to unwind and find solace from their daily stressors, businesses can jump on the trend by producing coloring books that cater to adults.
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Color Pencil Artwork — Using color pencils as a medium for artwork offers a unique and colorful way for artists to express themselves and opens up new market opportunities for businesses selling art supplies.
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Wearable Art — Artists and designers are exploring new ways to incorporate art into everyday products, which creates a new market for wearable art and clothing/accessories with artistic designs.
Industry Implications
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Art Supplies — As the demand for art mediums like colored pencils increases, businesses that sell these supplies can capitalize on the trend and offer packages and promotions catering to different art genres.
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Stationery — Companies that specialize in producing unique stationery products can expand their offerings by producing affordable, yet trendy stationery products like designer pencil crayons in cool and funky packaging.
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Apparel — Apparel companies that catch on to evolving trends can create items like wearable art, which creatively merges art and fashion, and stand out in a crowded market while still supporting independent artists.
10 Featured, 75 Examples:
2,376,587 Total Clicks
Date Range:
Jan 10 — Jul 10
Trending:
Hot
Consumer Insight Topics:
