It seems Marc Jacobs never misses any opportunity to show his design talent. The Marc Jacobs Bookmarc collection is his latest endeavor and it's all about stationery.
The Marc Jacobs Bookmarc collection includes pencil tins and colored pencil sets, each priced at $8 US--incredibly cheap compared to the designer's other items.
But fans have to wait as the urban-chic designer wants to sell his stationery products exclusively at his own store, the Bookmarc Bookstore located in West Village, New York City. The store is scheduled to open in winter 2010.
What Makes This Trend Stand Out
- Designer Stationery
- Disruptive innovation opportunity for designer stationery companies to collaborate with fashion designers like Marc Jacobs and create affordable collections.
- Luxury Pencil Crayons
- Opportunity for luxury brand designers to create chic and stylish colored pencil sets at a lower price point than their usual products.
- Exclusivity Marketing
- Trend for high-end businesses to create exclusive products and only sell them through their own stores, creating a sense of exclusivity and brand loyalty.
Sectors Adopting This
- Fashion
- Opportunity for fashion designers to expand their brand into the stationery industry and create affordable yet stylish products.
- Stationery
- Trend for stationery companies to collaborate with high-end fashion designers to create exclusive yet affordable collections, reaching a wider audience.
- Luxury Brands
- Opportunity for luxury brands to tap into the stationery market and create limited edition collections, attracting loyal customers and increasing brand visibility.
