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Coloring Book Clothing

Acrylicana Hand-Paints Your Garments

— June 21, 2010 — Fashion
Acrylicana assures you that the clothing you're wearing is unique. The brand offers hand-painted clothes that are one of a kind.

Acrylicana's Etsy shop offers exclusive hand-painted shoes with funny drawings of childish things like lollipops, rainbows and cupcakes. There is even a happy face pattern that is sure to make you smile.

It's time to give your wardrobe a special and unique style with Acrylicana!

Implications - North American society places much emphasis on individuality. As such, items which are viewed as one-of-a-kind are much more validating to consumers than easily accessible goods. Corporations looking to emulate the success of these Etsy shops can craft products offering consumers the sensation of exclusivity.
Trend Themes
1. Hand-painted Clothing - Individuality is a major selling point for consumers, making hand-painted clothes a disruptive innovation opportunity for the fashion industry.
2. Unique Apparel - Consumers are seeking one-of-a-kind items to express their individuality, creating a disruptive innovation opportunity for customized apparel businesses.
3. Etsy Marketplace - The success of boutique shops on Etsy highlights the demand for unique and personalized goods, creating a disruptive innovation opportunity for online marketplace platforms.
Industry Implications
1. Fashion - Hand-painted clothing is a disruptive innovation opportunity for the fashion industry to offer customization and individuality to consumers.
2. Custom Apparel - The trend towards unique apparel presents a disruptive innovation opportunity for businesses offering customized garments.
3. Online Marketplaces - The success of Etsy and other online marketplaces catering to consumers seeking one-of-a-kind goods presents a disruptive innovation opportunity for other online marketplace platforms to offer unique and personalized goods.
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