Category
Lifestyle
Assisted Choices
Trend cluster
Category
Clothing
Casing
Clothing elements are added to packaging designs for aesthetic appeal.
4.8
Trend score
Trend
What is the Clothing Casing trend?
Clothing Casing: Going beyond necessity, brands are turning to more sophisticated packaging materials to create consumer intrigue. Using denim and fabrics as an alternative casing, these products reference elements of fashion to add stimulating aesthetics to traditional store-bought goods.
Trend themes
Themes within the Clothing Casing trend
Three behaviours holding the trend together01
Fashion-inspired packaging materials
Using denim and fabrics as alternative casing, brands reference elements of fashion to add stimulating aesthetics to traditional store-bought goods, creating an opportunity for fabric and textile manufacturers to explore new markets.
02
Clothing-inspired product packaging
From bundling consumer goods in printed cloth swathes to using fabric coverings and tin cans as containers, brands are creating playful and unique packaging designs that give clothing new life, making this an opportunity for imaginative apparel brands and startups.
03
Innovative product packaging designs
Through creative, whimsical, and humorous packaging designs, brands are able to appeal to new audiences and differentiate themselves in the market, creating room for packaging and graphic design companies to offer unique and imaginative solutions.
Industry implications
What the Clothing Casing trend means for industry
Where the trend changes the playbookFor
Textile and Fabric Manufacturing
The increasing use of fashion-inspired packaging materials presents an opportunity for fabric and textile manufacturers to explore new markets and develop innovative materials and constructions tailored for packaging applications.
For
Apparel Industry
Clothing-inspired product packaging presents an opportunity for imaginative apparel brands and startups to create unique packaging designs that also showcase their products and create a more sustainable and responsible brand image.
For
Packaging and Graphic Design
The need for innovative product packaging designs creates room for packaging and graphic design companies to offer unique and imaginative solutions that can help brands differentiate themselves in the market and appeal to new audiences.
Trend signals
Trend signals for Clothing Casing
Trend score 4.8 out of 10, from popularity 66%, activity 70%, freshness 8%.
Popularity66%
Activity70%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Clothing Casing trend
5 featured examples from Jan 5, 2012 to Jul 16, 2014CategoryFashion
Denim Product Packaging
The Latest Package Designs for MUSTANG Jeans Come Covered in Denim
Fashion retailers can leverage unconventional packaging methods to offer customers unique unboxing experiences, creating more excitement around their products.
CategoryEco
Second-Hand Denim Branding
The Name of These Girls Packaging Dresses the Product Like a Person
Disruptive innovation opportunity: Experiment with sustainable packaging solutions to reduce the environmental impact of the fashion industry.
CategoryFashion
Skirt-Wearing Skivvies Branding
Oops! Panties Packaging Hides Secrets of its Contents with Clothes
The lingerie industry can explore the potential of personalized packaging and playful branding to differentiate their products and create a unique customer experience.
CategoryEco
Blanketed Baked Goods
Break Kingdom Packaging Opts for the Snug Eco Alternative
Opportunities for bakeries and food companies to adopt more eco-friendly packaging options like Break Kingdom that use sustainable textiles.
CategoryFashion
Avian Shoelace Packaging
Görtz' 'Shoelace Birds' are an Imaginative Way to Package Shoelaces
Opportunity for footwear brands to enhance the appeal of their products through creative packaging designs.
