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Consumer Superstition

The quest for meaning drives individuals to believe in the supernatural

Implications - Superstition is as old has humanity, but this innate desire to want to predict the future and learn more about oneself has not been dulled by time. Products, advertisements, packaging and even tourist destinations are aligning themselves to concepts of karma, chakras, tarot and astrology to provide certainty to the uncertain.
SCORE 3.8
Popularity
Activity
Freshness
Megatrends
Patterns
923,782 Total Clicks
Aug 11 - Apr 13
Warm
LifestyleLife
Featured Examples
Superstitious Beer Commercials - The Bud Light Super Bowl Commercials Feed into Fan Frenzy
SCORE 6
Warm 1,953 Clicks Pub: Jan 30, 13
Superstitious Beer Commercials
The Bud Light Super Bowl Commercials Feed into Fan Frenzy
The Bud Light Super Bowl commercials play into sports enthusiasts superstitions about the big game. Bud Light is a beer company that has thrived during the NFL season, releasing back to back... [More]
Zodiac Bottle Branding - 12 Signs Wine Packaging Incorporates Illustrated Astrology
SCORE 3.3
Mild 19,998 Clicks Pub: Aug 2, 11
Zodiac Bottle Branding
12 Signs Wine Packaging Incorporates Illustrated Astrology
When it comes to vino, there are so many great opportunities for conceiving a fresh name and brand identity, and 12 Signs Wine packaging takes full advantage. To celebrate the divine alcoholic drink as… [More]
Superstitious Karma Tees - 'Reverse the Curse' Gives Goats While Helping Cubs Fans
SCORE 4.4
Average 3,930 Clicks Pub: Dec 5, 11
Superstitious Karma Tees
'Reverse the Curse' Gives Goats While Helping Cubs Fans
When you buy a Reverse the Curse Chicago t-shirt, you're not only getting a fun tee, you're also joining a movement, and giving a family in a developing country the opportunity to lift themselves out of… [More]
34 Astronomical Zodiac Accessories - From Astrology B-Ball Kicks to Crimson Zodiac Sportswear
SCORE 3.4
Mild 2,434 Clicks Pub: Jan 2, 13
34 Astronomical Zodiac Accessories
From Astrology B-Ball Kicks to Crimson Zodiac Sportswear
With each New Year comes new zodiac accessories relating to astrological signs and the Chinese calendar. You might be the sort of person who looks to the stars for information on your love life,... [More]
Female Zodiac Incarnations - Blanca Vidal Illustrates the 12 Horoscope Signs as Women
SCORE 3.3
Mild 10,120 Clicks Pub: Feb 21, 12
Female Zodiac Incarnations
Blanca Vidal Illustrates the 12 Horoscope Signs as Women
Even if you don’t believe in astrology, you have to admit that these Blanca Vidal illustrations are rather fascinating. Depicting the twelve zodiac signs as beautiful women, Vidal characterizes each lovely… [More]
Astrological Website Graphs - 'The Internet Map' Puts the World's Online Hubs to Scale
SCORE 2.3
Untested 1,292 Clicks Pub: Aug 1, 12
Astrological Website Graphs
'The Internet Map' Puts the World's Online Hubs to Scale
Ruslan Enikeev’s ‘The Internet Map’ puts the world’s largest sites into an astrological perspective. The round planet-like circles are sized based on popularity, and are... [More]
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