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Consumer Superstition

The quest for meaning drives individuals to believe in the supernatural

Implications - Superstition is as old has humanity, but this innate desire to want to predict the future and learn more about oneself has not been dulled by time. Products, advertisements, packaging and even tourist destinations are aligning themselves to concepts of karma, chakras, tarot and astrology to provide certainty to the uncertain.

SCORE 3.8

Popularity

Activity

Freshness

Megatrends

Patterns

6 Featured, 79 Examples: 931,870 Total Clicks

Date Range: Aug 11 - Apr 13

Trending: Warm

Consumer Insight Topics: Lifestyle Life

Featured Examples

Superstitious Beer Commercials - The Bud Light Super Bowl Commercials Feed into Fan Frenzy

SCORE 6

Warm 1,975 Clicks Pub: Jan 30, 13

Superstitious Beer Commercials

The Bud Light Super Bowl Commercials Feed into Fan Frenzy

The Bud Light Super Bowl commercials play into sports enthusiasts superstitions about the big game. Bud Light is a beer company that has thrived during the NFL season, releasing back to back... [More]

Zodiac Bottle Branding - 12 Signs Wine Packaging Incorporates Illustrated Astrology

SCORE 3.3

Mild 20,076 Clicks Pub: Aug 2, 11

Zodiac Bottle Branding

12 Signs Wine Packaging Incorporates Illustrated Astrology

When it comes to vino, there are so many great opportunities for conceiving a fresh name and brand identity, and 12 Signs Wine packaging takes full advantage. To celebrate the divine alcoholic drink as… [More]

Superstitious Karma Tees - 'Reverse the Curse' Gives Goats While Helping Cubs Fans

SCORE 4.4

Average 3,949 Clicks Pub: Dec 5, 11

Superstitious Karma Tees

'Reverse the Curse' Gives Goats While Helping Cubs Fans

When you buy a Reverse the Curse Chicago t-shirt, you're not only getting a fun tee, you're also joining a movement, and giving a family in a developing country the opportunity to lift themselves out of… [More]

34 Astronomical Zodiac Accessories - From Astrology B-Ball Kicks to Crimson Zodiac Sportswear

SCORE 3.4

Mild 2,450 Clicks Pub: Jan 2, 13

34 Astronomical Zodiac Accessories

From Astrology B-Ball Kicks to Crimson Zodiac Sportswear

With each New Year comes new zodiac accessories relating to astrological signs and the Chinese calendar. You might be the sort of person who looks to the stars for information on your love life,... [More]

Female Zodiac Incarnations - Blanca Vidal Illustrates the 12 Horoscope Signs as Women

SCORE 3.3

Mild 10,188 Clicks Pub: Feb 21, 12

Female Zodiac Incarnations

Blanca Vidal Illustrates the 12 Horoscope Signs as Women

Even if you don’t believe in astrology, you have to admit that these Blanca Vidal illustrations are rather fascinating. Depicting the twelve zodiac signs as beautiful women, Vidal characterizes each lovely… [More]

Astrological Website Graphs - 'The Internet Map' Puts the World's Online Hubs to Scale

SCORE 2.2

Untested 1,308 Clicks Pub: Aug 1, 12

Astrological Website Graphs

'The Internet Map' Puts the World's Online Hubs to Scale

Ruslan Enikeev’s ‘The Internet Map’ puts the world’s largest sites into an astrological perspective. The round planet-like circles are sized based on popularity, and are... [More]