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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,353 more

Consumer Superstition

The quest for meaning drives individuals to believe in the supernatural

Implications - Superstition is as old has humanity, but this innate desire to want to predict the future and learn more about oneself has not been dulled by time. Products, advertisements, packaging and even tourist destinations are aligning themselves to concepts of karma, chakras, tarot and astrology to provide certainty to the uncertain.
3.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
9 Featured, 106 Examples:
1,672,462 Total Clicks
Date Range:
Aug 11 — Apr 13
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Superstitious Beer Commercials
Superstitious Beer Commercials
The Bud Light Super Bowl Commercials Feed into Fan Frenzy
The Bud Light Super Bowl commercials play into sports enthusiasts superstitions about the big game. Bud Light is a beer company that has thrived during the NFL season, releasing back to back... MORE
Zodiac Bottle Branding
Zodiac Bottle Branding
12 Signs Wine Packaging Incorporates Illustrated Astrology
When it comes to vino, there are so many great opportunities for conceiving a fresh name and brand identity, and 12 Signs Wine packaging takes full advantage. To celebrate the divine alcoholic drink as… MORE
play_circle_filled Superstitious Karma Tees
Superstitious Karma Tees
'Reverse the Curse' Gives Goats While Helping Cubs Fans
When you buy a Reverse the Curse Chicago t-shirt, you're not only getting a fun tee, you're also joining a movement, and giving a family in a developing country the opportunity to lift themselves out of… MORE
34 Astronomical Zodiac Accessories
34 Astronomical Zodiac Accessories
From Astrology B-Ball Kicks to Crimson Zodiac Sportswear
With each New Year comes new zodiac accessories relating to astrological signs and the Chinese calendar. You might be the sort of person who looks to the stars for information on your love life,... MORE
Female Zodiac Incarnations
Female Zodiac Incarnations
Blanca Vidal Illustrates the 12 Horoscope Signs as Women
Even if you don’t believe in astrology, you have to admit that these Blanca Vidal illustrations are rather fascinating. Depicting the twelve zodiac signs as beautiful women, Vidal characterizes each lovely… MORE
Astrological Website Graphs
Astrological Website Graphs
'The Internet Map' Puts the World's Online Hubs to Scale
Ruslan Enikeev’s ‘The Internet Map’ puts the world’s largest sites into an astrological perspective. The round planet-like circles are sized based on popularity, and are... MORE
play_circle_filled Zodiac Resorts
Zodiac Resorts
Villa Mahapala Hotel in Bali is Serious About Star Signs
When picking a theme for a hotel, how far should you go? The Villa Mahapala Hotel in Bali, Indonesia, would tell you there's no room that should be left untouched by its theme: the zodiac. On checking… MORE
Cartoon Psychic Cards
Cartoon Psychic Cards
The KENZO Tarot Cards are Chic and Superstitious
The KENZO tarot cards are a set of designer drawn superstitious accessories. The limited-edition pack consists of 22 cards. The original artwork on each card was designed and illustrated by Michael... MORE
Wild Booze Accessories
Wild Booze Accessories
The Chinese Zodiac Animal Wine Stoppers are Fun Collectibles
The Chinese Zodiac calendar comes equipped with 12 animals that represent not only your year of birth but also allegedly your personality traits, and the Chinese Zodiac Animal Wine Stoppers are a great… MORE

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Typographical Booze Branding
Typographical Booze Branding
Helvetica Beer Packaging Appeals Editorial-Inclined Graphic Designers
Zodiac Serpentine Sneakers
Zodiac Serpentine Sneakers
The AF1 Year of the Snake are an Ancient Chinese-Inspired Kicks
Reptilian Holiday Shoes
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The Adidas Superstar 80s Chinese New Year Sneakers Slither
Bomber Jet Playing Cards
Bomber Jet Playing Cards
These Stealth Playing Cards Make Poker a Deadly Competition
Presidential Playing Cards
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The Abraham Lincoln Playing Cards are Playfully Patriotic
Lavish Barreled Brews
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The Samuel Adams Utopias Beer Provides a Flavorful Taste of Luxury
Flavor-Enhancing Steins
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The Beer Tasting Set Gives You the Fullest Beer Experience
Menacing Cyclops Bottle Poppers
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The Beer Monster Uses Its Teeth to Take Care of Annoying Caps
Death-Predicting Fortunes
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Zombie Tarot Cards Do Not Hold Good News for the Human Race
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Boozy Rock Band Beverages
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KISS Beer Blends Rockstar Swagger with Easy Drinking Taste
Disguised Driver Safety PSAs
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Zurich Beer Draws Driving Comparisons in Its Texting and Driving Ad
Booze Concealing Overcoats
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The Enjoi Beer Hunter Jacket Keeps You Warm and Your Liquor Cool
Lavish Timber Drink Sleeves
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Dress Your Booze in one of the Fancy Wooden Beer Koozies
Ferociously Inked Footwear
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Terrorize the Street in the Christian Louboutin Tattoo Highness Heels
play_circle_filled Internet Racetrack Ads
Internet Racetrack Ads
The Google Fiber Video Introduces its New System
Internet-Savvy Nomad Charts
Internet-Savvy Nomad Charts
This Online Travel Industry Infographic is a Telling Snapshot
Digital Scholastic Graphics
Digital Scholastic Graphics
The 'Online College' Chart Explains the Downsides of Virtual Learning
Caped Crusader Hashtags
Caped Crusader Hashtags
The Jimmy Kimmel #FakeDarkKnightSpoiler Segment is Clever
Customer Service Infographics
Customer Service Infographics
The 'Bluewolf' Chart Shows Benefits of Social Media Client Care
Internet-lllustrated Dictionaries
Internet-lllustrated Dictionaries
The 1,240-page Google Dictionary is Technologically Savvy
Internet Feline Competitions
Internet Feline Competitions
The Cat Video Film Festival Features the Best Kittys Around
Digital Usage Infographics
Digital Usage Infographics
The Pew Research Center Examines the Millennials
play_circle_filled Internet Survival Documentaries
Internet Survival Documentaries
Craigslist Joe is One Captivating Social Experiment
Graphically Comical Fortunes
Graphically Comical Fortunes
Eun-Ha Paek Blends Humor with Foresight In Her Tarot Cards
Asian Astrological Kicks
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This Nike Air Jordan Design Celebrates the Year of The Dragon
Vibrant Hallucinatory Visions
Vibrant Hallucinatory Visions
Joanna Krotka Renders Psychedelic Pictures with an Asian Twist
Smeared Wildlife Silhouettes
Smeared Wildlife Silhouettes
Robert Farkas Digitally Paints Inky Animal Illustrations
Angelic Airbrushed Females
Angelic Airbrushed Females
Anna Dittmann Paints Heavenly Women Evocative of Religious Figures
Surreal Evaporating Subjects
Surreal Evaporating Subjects
Michael Molloy Renders People Disintegrating into Thin Air
Swapped Costume Superheroes
Swapped Costume Superheroes
Goenetix Mixes up Comic Apparel in 'Bad Laundry Day' Series
Gigantic Vegetation Visuals
Gigantic Vegetation Visuals
Kei Kobayashi Paints Humans Amid Humungous Fruits
Flat-Faced Graphite Drawings
Flat-Faced Graphite Drawings
Oriol Angrill Jorda Renders Subjects Squished Upon a Level Surface
Gold-Laced Girl Illustrations
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Ikenaga Yasunari Uses Expensive Element as a Medium
Phantom Lover Illustrations
Phantom Lover Illustrations
Peony Yip Depicts Translucent People Being Intimate with Their Mates
Zodiac-Themed Designer Bags
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NeochaEDGE x Coach 'Year of the Dragon' Accessories
Dazzling Dragon Watches
Dazzling Dragon Watches
These Chinese New Year Timekeepers by Benzinger are Detailed
Crimson Zodiac Sportswear
Crimson Zodiac Sportswear
Puma 'Year of the Dragon' Pack Gets Ready for Chinese New Year
Holiday-Commemorating Timepieces
Holiday-Commemorating Timepieces
Ring in the New Year With the Swatch Year Of The Dragon Watch
Chinese Zodiac Hoop Kicks
Chinese Zodiac Hoop Kicks
Nike Sportwear 'Year of the Dragon' Pack Pays Homage to the Orient
Reversible Zodiac Beanies
Reversible Zodiac Beanies
The Kangol 'Year of the Dragon' Trapper Gets Ready for Chinese Holidays
Mythical New Year Kicks
Mythical New Year Kicks
The Nike Air Force 1 'Year of the Dragon' Celebrates the Chinese Holiday
Chinese New Year High Tops
Chinese New Year High Tops
Converse Year of the Dragon Chuck Taylors Feature Fierce Eastern Design
Reptilian Zodiac Kicks
Reptilian Zodiac Kicks
Converse Jack Purcell 'Year of the Dragon' Celebrates the Animal of 2012
Zodiac-Inspired Trainers
Zodiac-Inspired Trainers
New Balance 574 Year of the Dragon Preps for the Chinese Holiday
Do-Good Reward Products
Do-Good Reward Products
Project Living Well Gets You to Serve Locally, Give Water Globally
play_circle_filled Cause-Oriented Deals
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Roozt Lets You Support Social Enterprise Brands and Products
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Handcrafted Gifts from Zoe Alliance Offer Ethical Employment
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KarmaGoat is Like Craigslist But Proceeds Go to Charity
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Penda Health Offers Specialized Medical Care to Women in Kenya
play_circle_filled School Bags for Good
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The Ark Collective Backpacks Help with a 'Get to Give' Model
Psychic Sitcom Character Cards
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The Arrested Development Tarot Cards are Hilariously Accurate
Astronomical B-Ball Kicks
Astronomical B-Ball Kicks
The Year of the Rabbit 2011 Sneakers Bring an Asian Flair to Footwear
Alcoholic Rain Protectors
Alcoholic Rain Protectors
The Ofess 0% Umbrella Looks Like a Wine Bottle
Pop-Up Champagne Chillers
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Sophi Tranchell, Managing Director of Divine Chocolate (INTERVIEW)
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Wicked Wine Holders
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The Happy Guy Wine Rack is a Whimsical Way to Store Wine
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Fortune Wine Tote Bags Provides Words of Wisdom
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UNA Wine Packaging Celebrates the History of Italian Flavor
Human-Oriented Handicrafts
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Tekoha Promotes Sustainable Development for Brazilian Artisans
Retro Rabbit Sneakers
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The Air Jordan 7 Year of the Rabbit Puts an Oriental Spin on the Classic Cou
play_circle_filled Utopic Eco Villages
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Costa Rica's Kopali Communities Adheres to the Triple Bottom Line
African Boutique Hotels
African Boutique Hotels
The Ellerman House & Villa Offers Luxurious Cape Town Accomodations
Hip Habitation Hotels
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The Be Tulum Resort is a Getaway at Home With Its Surroundings
Chinese Zodiac Kicks
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Celebrate New Years With the Air Jordan ‘Year of the Rabbit'
Zodiac-Inspired Sneaks
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The Air Jordan 2011 Year of The Rabbit Shoes are Flying Off the Shelves
Elemental Healing Resorts
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The Fivelements Bali Resort Offers Sacred Arts and Raw Food
Celebratory Bunny Shoes
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The Nike AF1 Year of the Rabbit Rings in the New Year in Style
Creepy Astrology Necklaces
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The Ophiuchus Zodiac Jewelry Line Features Gothic Charms
Chinese Celebration Shoes
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The Nike Year of the Rabbit Rings in the Chinese New Year
Tranquil Golden Getaways
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The Sol De Oriente Villa is Surrounded by a Supremely Luxe Infinity Pool
Luxury Hotel Expansions
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The W Retreat Bali is a Visual Stunner
Sensual Serene Getaways
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Bask in the Tranquil Settings of the Alila Villas Soori Resort in Bali
Astrological Pendants
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The Mary Andrews Horoscope Necklace is a Design from the Stars
TV Show Cult Cards
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Alex Griendling's 'LOST' Tarot Cards Predict Fortunes With a Dark Theme
Year of the Tiger Accessories
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Prada Designs Goodies for Chinese New Year
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The Alexander Daniloff 'Tarot' Portfolio is Predictably Perfect
Pandora-Like Vacation Villas
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Converse Extends Chinese New Year Sneaker Release With Golden Tiger Converse
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