Category
Life-Stages
Constructible Franchises
Trend cluster
Category
Collective
Crafts
Making art activities more fun, parents turn to social crafting activities.
3.5
Trend score
Trend
What is the Collective Crafts trend?
Collective Crafts: Encouraging creativity, particularly among kids, can be challenging, prompting parents to turn to more social art experiences. Using subscription services and crafting kits to provide DIY activities that are suitable for a group, parents are seeking to not only make arts and crafts more entertaining, but also to encourage individual creativity in a more routine way.
Trend themes
Themes within the Collective Crafts trend
Three behaviours holding the trend together01
Craft Subscription Kits
Subscription services offering craft kits are making DIY activities more entertaining and environmentally conscious for children and families
02
Educational Toy Subscriptions
Toy subscription services that offer themed and customized products are changing the way children play and learn
03
Child Authorship Platforms
Online platforms that catch children's interest in reading and writing, and teach them about self-publishing
Industry implications
What the Collective Crafts trend means for industry
Where the trend changes the playbookFor
Toy Industry
The use of crafts and toy subscription services has great potential in revolutionizing the industry with a focus on education and sustainability
For
Publishing and Self-Publishing
Child authorship platforms have the potential to promote literacy schools while allowing children to develop key skills for creativity and self-expression
For
Robotics Education
Robot building subscriptions aim to make robotics more engaging for children and help them learn new skills in the field
Trend signals
Trend signals for Collective Crafts
Trend score 3.5 out of 10, from popularity 45%, activity 51%, freshness 8%.
Popularity45%
Activity51%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Collective Crafts trend
5 featured examples from Jul 17, 2014 to Sep 12, 2015CategoryEco
Educational Craft Subscriptions
Green Kid Crafts' Activity Boxes Gift Smarts & Sustainability
Online retailers can explore the niche market of educational craft subscription boxes, offering a convenient way for parents to engage their children in creative and educational a…
CategoryLife-Stages
Child Author Kits
Lulu.com's 'IlluStory Junior' Lets Kids Write, Draw and Publish a Paperback
Publishing companies can explore creating a line of self-publishing kits designed for children to help foster literacy and creativity.
CategoryLife-Stages
DIY Kite Kits
Aeroplay Kites is a Kite Making Kit with All the Supplies to Get You Flying High
Disruptive innovation opportunity: Integrate technology and interactive features into traditional toys to enhance the play experience and capture the attention of tech-savvy kids.
CategoryLife-Stages
Robot Building Subscriptions
This Service Delivers a New Robot Part Each Month
Disruptive innovation opportunity: Create subscription models in various industries that deliver new products or experiences to customers on a recurring basis.
CategoryLife-Stages
Girly Toy Subscriptions
The Nerd Block Jr Girl Pack Features Pop Culture Themed Products
Toy subscription boxes can take advantage of the growing trend of customized consumer goods to offer personalized toys and games.
