Category
Fashion
Ease Footwear
Trend cluster
Category
Co-Created
Influencer
Popular influencers on social media are co-creating collections with brands.
5.1
Trend score
What's Happening
What is the Co-Created Influencer trend?
Co-Created Influencer: Brands are reaching out to influencers with significant followings on various social media platforms in order to collaborate with them on new products and collections. Co-created products in this space include everything from skincare sets to wellness journals.
Insight
The consumer insight behind the Co-Created Influencer trend
The amount of reach social media influencers have, particularly in appealing to Millennial and Gen Z demographics, is vast. This form of celebrity is more intimate and authentic-seeming to consumers, and they're thus more likely to trust products coming from influencers over other types of celebrities.
Trend themes
Themes within the Co-Created Influencer trend
Three behaviours holding the trend together01
Influencer collaboration
Influencers are collaborating with brands to co-create collections and product lines, helping to make products more intimate and authentic-seeming to consumers.
02
Influencer-crafted menu items
Restaurants and food brands are partnering with influencers to launch limited edition menu items designed to appeal to younger demographics and drive engagement with the brand.
03
Social media-inspired products
Brands are launching products inspired by social media trends and influencers, particularly targeting Millennial and Gen Z demographics.
Industry implications
What the Co-Created Influencer trend means for industry
Where the trend changes the playbookFor
Fashion & Beauty
Fashion and beauty brands can collaborate with influencers to co-create collections and create trust with younger demographics.
For
Food & Beverage
Restaurants and food brands can partner with influencers to develop limited edition menu items and attract younger consumers.
For
Consumer Goods
Consumer goods brands can launch social media-inspired products that appeal to younger demographics and leverage the reach of influencers.
Workshop question
How could your brand better tap into the influencer market?
Trend signals
Trend signals for Co-Created Influencer
Trend score 5.1 out of 10, from popularity 74%, activity 67%, freshness 11%.
Popularity74%
Activity67%
Freshness11%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Co-Created Influencer trend
11 featured examples from Nov 6, 2020 to Oct 29, 2022CategoryPop Culture
Influencer-Crafted Falafel Bowls
Cava Has Launched the New Emma’s Fire Bowl with Emma Chamberlain
Restaurants can collaborate with influencers and expand vegetarian/vagan offerings to attract a wider customer base and increase sales.
CategorySocial Good
Size-Inclusive Influencer-Approved Apparel
Smash + Tess Debuts The Birds Papaya Fall 2020 Series
Retailers who prioritize size inclusivity and collaborate with influencers to create trendy and inclusive apparel.
CategoryLifestyle
Influencer-Created Burger Experiences
MrBeast Debuted a Viral Restaurant Dubbed MrBeast Burger
Fast food brands can explore partnerships with influencers to reach younger audiences and generate buzz.
CategoryMarketing
Influencer-Crafted Burritos
Chipotle Has a New New Karl Jacobs Burrito Made with New Pollo Asado
Collaborating with influencers in the fast food industry can lead to creative marketing strategies and menu innovations.
CategoryLifestyle
Influencer-Crafted Pressed Juices
Pure Green Just Launched the Foodgod Tonic and Pink Grape Juice
Collaborating with influencers to create new products can help food and beverage companies stay competitive and appeal to new customer bases.
CategoryMarketing
Celebrity Co-Created Perfume Mists
The Anitta X Sol De Janeiro Perfume Mist is Fresh and Vegan
The collaboration between Sol de Janeiro and Anitta showcases the potential for innovation and growth in the perfume and fragrance industry.
CategoryLifestyle
Influencer-Created Spice Brands
Tabitha Brown's Sunshine Seasoning is Debuting on Retail Shelves
There is a disruptive innovation opportunity in the food and beverage industry for companies to partner with social media influencers to bring unique, all-natural and vegan produc…
CategoryLife-Stages
Influencer-Created Plush Pets
Spin Master Collaborated with Social Media Stars on P.Lushes Pets
Toy companies can partner with social media stars to create exclusive and limited-edition plush toy lines, designing characters inspired by fashion trends to increase their revenu…
CategoryPop Culture
Influencer-Crafted Poke Bowls
Sweetfin Teamed Up with Influencer Tway Nguyen on the Tway Bowl
Restaurants can leverage influencer partnerships and fusion cuisine to attract new customers and drive sales.
CategoryFashion
Co-Created Body Care Collections
The Vaseline Illuminate Me Products Were Made with Black Women
Disruptive innovation opportunity: Partnering with influencers to co-create skincare lines
CategoryLifestyle
Influencer-Crafted Menu Items
Denny's Launched a New Social Stars Influenced Menu with TikTokers
Food and beverage industries can leverage influencers to create new products that connect with younger, social-media-focused audiences.
