The Vaseline Illuminate Me Collection was created in collaboration with three influential Black women: beauty influencer Shalom Blac, multimedia artist Cristina Martinez and athlete Sloane Stephens. This marks the first time that the brand has partnered with influencers to create a product line, which consists of the Whipped Body Butter and Shimmering Body Oil. The ultra-moisturizing products are also affordably priced, coming in at just $10 each, and they boast packaging that features a silhouette of a Black woman created by Martinez.
WIth ingredients like sweet almond oil, glycerin, shea butter and petroleum jelly, the products are helpful for locking in hydration and leaving skin shimmering thanks to hints of bronze, gold, copper and brown flecks. These products are designed to be used alone or together to create healthy-looking, hydrated skin with a subtle sheen.
Image Credit: Vaseline
What Makes This Trend Stand Out
- Co-created Body Care Collections
- Disruptive innovation opportunity: Collaborating with influencers to create product lines
- Affordable Ultra-moisturizing Products
- Disruptive innovation opportunity: Creating high-quality skincare products at affordable prices
- Representation in Packaging
- Disruptive innovation opportunity: Incorporating diverse representation in product packaging
Sectors Adopting This
- Beauty and Skincare
- Disruptive innovation opportunity: Partnering with influencers to co-create skincare lines
- Influencer Marketing
- Disruptive innovation opportunity: Leveraging influencers to collaborate on product development
- Diversity and Inclusion
- Disruptive innovation opportunity: Embracing diverse representation in product design and packaging
