Sweetfin recently teamed up with social media star and chef Tway “Twaydabae” Nguyen to create 'The Tway Bowl.'
Tway is a Vietnamese-born influencer who is most famous for her Twaydabae YouTube channel. Through her channel and her presence on other social media platforms, she's gained popularity for her easy recipes, food reviews, and challenges.
For her latest project, Tway has teamed up with Sweetfin, to launch The Tway Bowl. Handcrafted by Tway and Sweetfin Culinary Director Andrea Cuellar, the new dish is a California-inspired poke concept that consists of vermicelli noodles topped with a classic Vietnamese sauce, crispy onions, and rice crackers, as well as your choice of protein, sesame seeds, scallions, cilantro, cucumber, house-made pickled carrots, and daikon.
The Tway Bowl is available from July 6 to September 30, 2022.
Why This Trend Is Growing
- Influencer-collaborated Menu Items
- Businesses can collaborate with influencers to develop and promote menu items that cater to their audience.
- Cultural Fusion Cuisine
- Opportunities exist for innovative fusion cuisine that blend international flavors to appeal to diverse customers.
- Limited-time Menu Offerings
- Limited-time menu offerings can create urgency and excitement among customers, driving sales and social media engagement.
Industries Being Reshaped
- Food and Beverage
- Restaurants can leverage influencer partnerships and fusion cuisine to attract new customers and drive sales.
- Social Media Marketing
- Marketing agencies can help businesses connect with influencers and develop social media strategies to promote menu collaborations.
- Event Planning
- Event planners can incorporate limited-time menu offerings and influencer collaborations into their events to offer unique experiences and drive ticket sales.
