Smash + Tess, the chic and cozy apparel label from Vancouver, recently joined forces with Sarah Nicole Landry of the Birds Papaya, a body-positive influencer beloved for her inclusive posts, to launch The Birds Papaya Fall 2020 collection. The new series features two styles, The S+T Papaya Power Set and The S+T Jemma Autumn Romper, both of which "can be worn in a variety of ways, inspiring versatility with lounge and streetwear, combined!"
This is the brand's second collaboration with the influencer, with the first selling out in a record time of 10 minutes. The brand anticipates as much success for the second launch and features a range of sizes to accommodate every body, including sizes XXS Petite to XXXL.
Image Credit: Smash + Tess
Why This Trend Is Growing
- Size-inclusive Fashion
- Creating clothing lines that cater to a diverse range of body types and sizes, ensuring inclusivity in the fashion industry.
- Influencer Collaborations
- Partnering with influencers to create exclusive collections that resonate with their audience and drive sales.
- Versatile Apparel
- Designing garments that can be worn in multiple ways to inspire versatility and adaptability for different occasions.
Industries Being Reshaped
- Fashion Retail
- Retailers who prioritize size inclusivity and collaborate with influencers to create trendy and inclusive apparel.
- Influencer Marketing
- Companies and brands that leverage influencer partnerships to promote and sell their products.
- Athleisure Wear
- Brands that design fashionable and comfortable clothing suitable for both lounging and active lifestyles.
