Brands are incorporating chocolate into self-care products
Trend - Brands are using chocolate to diversify the skincare market and harness the benefits of the treat in self-care products. Chocolate is often used to enhance the scent, provide flavor, or target problem areas for consumers struggling with their skin.
Insight - Consumers often gravitate toward products that appeal to multiple senses, as these products typically offer a unique experience when used. Consumers who are fond of the smell of chocolate typically gravitate towards products that contain it as an ingredient, as it appeals to their sense of smell and touch. Chocolate also offers benefits like UV protection and hyperpigmentation reduction, contributing to an increased consumer demand among individuals with problematic or sensitive skin.
Insight - Consumers often gravitate toward products that appeal to multiple senses, as these products typically offer a unique experience when used. Consumers who are fond of the smell of chocolate typically gravitate towards products that contain it as an ingredient, as it appeals to their sense of smell and touch. Chocolate also offers benefits like UV protection and hyperpigmentation reduction, contributing to an increased consumer demand among individuals with problematic or sensitive skin.
Workshop Question - How can your brand adapt its product/service to be multisensory?
Trend Themes
1. Chocolatey Self-care - Brands are incorporating chocolate into self-care products to enhance the sensory experience and provide benefits for problematic or sensitive skin.
2. Curated Cooling - Brands are creating curated cooling kits that combine beauty and self-care tools with treats to help consumers beat the heat and provide a cooling sensory experience.
3. Nostalgic Flavors - Brands are launching products with nostalgic flavors, like chocolate and hot chocolate, to tap into consumer's sense of nostalgia and create unique and indulgent experiences.
Industry Implications
1. Skincare - The skincare industry can explore the use of chocolate ingredients to diversify product offerings and appeal to consumers seeking sensory-based self-care products.
2. Beauty - The beauty industry can capitalize on the trend of curated cooling kits, combining beauty tools with treats, to create unique and luxurious self-care experiences for consumers.
3. Food and Beverage - The food and beverage industry can leverage nostalgic flavors, like chocolate and hot chocolate, to create limited edition products that tap into consumer nostalgia and create strong emotional connections.
