Category
Fashion
Scaled Restraint
Trend cluster
Category
Chocolate
Care
Brands are incorporating chocolate into self-care products.
5.1
Trend score
Trend
What is the Chocolate Care trend?
Chocolate Care: Brands are using chocolate to diversify the skincare market and harness the benefits of the treat in self-care products. Chocolate is often used to enhance the scent, provide flavor, or target problem areas for consumers struggling with their skin.
Insight
The consumer insight behind the Chocolate Care trend
Consumers often gravitate toward products that appeal to multiple senses, as these products typically offer a unique experience when used. Consumers who are fond of the smell of chocolate typically gravitate towards products that contain it as an ingredient, as it appeals to their sense of smell and touch. Chocolate also offers benefits like UV protection and hyperpigmentation reduction, contributing to an increased consumer demand among individuals with problematic or sensitive skin.
Trend themes
Themes within the Chocolate Care trend
Three behaviours holding the trend together01
Chocolatey Self-Care
Brands are incorporating chocolate into self-care products to enhance the sensory experience and provide benefits for problematic or sensitive skin.
02
Curated Cooling
Brands are creating curated cooling kits that combine beauty and self-care tools with treats to help consumers beat the heat and provide a cooling sensory experience.
03
Nostalgic Flavors
Brands are launching products with nostalgic flavors, like chocolate and hot chocolate, to tap into consumer's sense of nostalgia and create unique and indulgent experiences.
Industry implications
What the Chocolate Care trend means for industry
Where the trend changes the playbookFor
Skincare
The skincare industry can explore the use of chocolate ingredients to diversify product offerings and appeal to consumers seeking sensory-based self-care products.
For
Beauty
The beauty industry can capitalize on the trend of curated cooling kits, combining beauty tools with treats, to create unique and luxurious self-care experiences for consumers.
For
Food and Beverage
The food and beverage industry can leverage nostalgic flavors, like chocolate and hot chocolate, to create limited edition products that tap into consumer nostalgia and create strong emotional connections.
Workshop question
How can your brand adapt its product/service to be multisensory?
Trend signals
Trend signals for Chocolate Care
Trend score 5.1 out of 10, from popularity 75%, activity 57%, freshness 21%.
Popularity75%
Activity57%
Freshness21%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Chocolate Care trend
5 featured examples from May 18, 2022 to Feb 21, 2024CategoryFashion
Holiday-Inspired Lip Balms
Glossier Launches the 'Balm Dotcom' in a 'Swiss Miss' Iteration
Beauty companies can experiment with different scents and colors to create seasonal or holiday-inspired products that appeal to younger consumers.
CategoryFashion
Ice Cream-Scented Nail Polishes
Magnum Ice Cream and Nails.INC Created a Decadent Line
Food and beverage companies can expand their reach to new audiences by collaborating with beauty companies to create food-inspired beauty products.
CategoryFashion
Curated Cooling Kits
The Dove Ice Cream Cool-Down Kit Pairs Self-Care Tools with Treats
Companies in the beauty and personal care industry can incorporate cooling properties in their products, while also creating curated kits for a complete self-care experience.
CategoryFashion
Chocolatey Body Scrubs
The OrganiQ Hershey’s Cacao Body Scrub Delivers a Decadent Experience
Cosmetic companies can leverage the trend of chocolate-inspired beauty products to create unique and indulgent cosmetic products that meet the growing demand for natural, vegan an…
CategoryFashion
Chocolate-Infused Body Butters
Xocolat's White Chocolate Body Butter has Rejuvenating Ingredients
There are disruptive innovation opportunities in leveraging advanced AI algorithms for personalized product recommendations in the cosmetics industry.
