Category
Lifestyle
Assisted Choices
Trend cluster
Category
Cannabis
Spirits
Brands release non-alcoholic spirits that contain cannabis.
5.3
Trend score
Trend
What is the Cannabis Spirits trend?
Cannabis Spirits: Cannabis brands in North America are releasing spirits like gin, tequila and bourbon that contain the traditional flavors of these beverages, but without any alcohol. Instead, they're infusing these products with various properties of cannabis.
Insight
The consumer insight behind the Cannabis Spirits trend
With Millennial and Gen Z consumers drinking less alcohol than their predecessors, low and no-alcohol beverages are replacing alcoholic drinks. Since these generations are still interested in the social experiences related to drinking, the infusion of cannabis into non-alcoholic beverages allows them to participate in social events in a way they're more comfortable with.
Trend themes
Themes within the Cannabis Spirits trend
Three behaviours holding the trend together01
Low and No Alcohol
Growing interest in low and no alcohol beverages, infused with cannabis to offer alternative choices and a more comfortable way to participate in social events.
02
Cannabis Infused Beverages
Rise in cannabis-infused beverage alternatives to traditional alcohol options.
03
Cross-Category Innovations
Companies across different categories, like cannabis and spirits, are collaborating to create unique products and launch into new industries.
Industry implications
What the Cannabis Spirits trend means for industry
Where the trend changes the playbookFor
Beverage Industry
Opportunities to innovate within the beverage industry as more consumers seek out alternative non-alcoholic choices such as cannabis-infused drinks.
For
Cannabis Industry
In response to legalization and increased demand, the cannabis industry presents opportunities for innovation in creating new products and even entering industries such as alcohol.
For
Alcohol Industry
The alcohol industry can take part in the trend of low and no alcohol alternatives by collaborating with or acquiring companies specializing in cannabis-infused drinks.
Workshop question
How could your brand adapt its product/service to better suit consumers' changing lifestyles?
Trend signals
Trend signals for Cannabis Spirits
Trend score 5.3 out of 10, from popularity 71%, activity 67%, freshness 20%.
Popularity71%
Activity67%
Freshness20%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Cannabis Spirits trend
7 featured examples from Sep 11, 2021 to Jan 3, 2024CategoryLifestyle
Non-Alcoholic Whiskey Cocktails
Dank & Dry Old Fashioned Uses Non-Psychoactive Cannabis Terpenes
The beverage industry has the opportunity to capitalize on the rising demand for zero-alcohol options by introducing innovative and flavorful non-alcoholic beverages.
CategoryLifestyle
Cannabis-Infused Spirits
Nowadays is the First Nationally Available Cannabis-Infused Spirit
As the demand for alternative social tonics grows, companies within the beverage industry should consider developing cannabis-infused beverages and non-alcoholic alternatives.
CategoryLifestyle
Non-Alcoholic Cannabis Spirits
'AMASS Afterdream' is a Cannabis-Based Spirit Alternative
The alcohol industry faces potential disruption as more consumers seek non-alcoholic options that still offer a similar social experience.
CategoryBusiness
Cannabis-Infused Non-Alcoholic Spirits
Tilray Acquired Colorado-Based Breckenridge Distillery
With the continued legalization of cannabis, there is ample opportunity for companies to innovate and create new products that cater to the needs and desires of consumers.
CategoryLifestyle
Cannabis-Infused Spirits
MXXN Launched a New Lineup of Non-Alcoholic Cannabis-Infused Spirits
The beverage industry can tap into the growing cannabis market and offer healthier and alternative options to traditional alcoholic drinks.
CategoryLifestyle
Cannabis-Infused No-Alcohol Spirits
MXXN Makes One-to-One Replacements for Gin, Tequila & Bourbon
Can take advantage of the growing demand for non-alcoholic drinks and infuse a wider range of botanicals and herbs to replace alcohol.
CategoryLifestyle
Zero-Proof Herbaceous Hemp Spirits
Cross-Category Hemp Beverage The Pathfinder Launches Nationwide
The beverage industry has the opportunity to capitalize on the growing trend of zero-proof and herbaceous drinks that offer unique flavor experiences.
