Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes, Workshops & Webinars
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our FREE Virtual event.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Innovation Events
Explore our 2020 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.
SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,973 more

Candid Branding

Consumer parody pushes brands to stay truthful

Implications - Many consumers consider marketing and branding to be fictitious—that is, based on more lies than truth in order to sell. Parodies of products bearing “the whole truth” are being made by consumers in an attempt to spread their skepticism of big brands, and as the digital domain can induce almost instantaneous backlash, it is wise for brands to stay on the path of honesty right from the beginning.
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
3 Featured, 23 Examples:
789,480 Total Clicks
Date Range:
Mar 10 — Feb 11
Trending:
V. Hot

Featured Examples

Related Trend Reports & Custom Market Research

Related Examples

Unbranding Parody Graphs
Unbranding Parody Graphs
This 'Starbucks to the Future' Chart Pokes Fun at Logo Downsizing
Advertising Parody Blogs
Advertising Parody Blogs
'Things Real People Don't Say About Advertising' Spoofs
Cinema Spoof Ads
Cinema Spoof Ads
These ‘Studio Universal' Ads are Funny Remakes
play_circle_filled Video Game Sequel Spoofs
Video Game Sequel Spoofs
The Onion Gives Gamers an Inside Look at Call of Duty: Modern Warfare 3
play_circle_filled Anti-Facebook PSAs
Anti-Facebook PSAs
This YourTango Vid Gives You Some Scary Insight on Social Media
Sci-Fi Movie Poster Mashups
Sci-Fi Movie Poster Mashups
Matt Ranzetta Combines Star Wars with Classic Blockbusters
play_circle_filled Birthday Suit Ad Spoofs
Birthday Suit Ad Spoofs
The Sun Page 3 Old Spice Parody Celebrates 40 Years of Fantasy
Apple Parody Ads
Apple Parody Ads
The T-Mobile myTouch 4G Goes Head-to-Head with the iPhone 4
Minimalistic Men Prints
Minimalistic Men Prints
The Moxycreative Movie Posters are Inspired by Iconic Men's Style
Minimalist Movie Posters
Minimalist Movie Posters
Pedro Vidotto Turns Iconic Movies into Simplistic Artwork
Disneyfied Disasters
Disneyfied Disasters
The 'Finding Nemo 2' Parody Takes on the BP Oil Spill
Alternate Actor Film Ads
Alternate Actor Film Ads
The 'Original Casting' Movie Posters Will Make You Wonder What If
Female Film Firsts
Female Film Firsts
Kathryn Bigelow Makes History at the Oscars
60s-Styled Pixar Posters
60s-Styled Pixar Posters
Eric Tan Puts Disney/Pixar Movie Posters in a Time Machine
17 Ways to 'Avatar' Yourself
17 Ways to 'Avatar' Yourself
From Personalized Avatar Portraits to Na'vi Jewelry
Minimalistic Horror Posters
Minimalistic Horror Posters
Simplified Stephen King Classic Film Posters
23 Awesome Movie Posters
23 Awesome Movie Posters
From Monstrous Movie Posters to Defaced Film Posters
Supercharged Movie Posters
Supercharged Movie Posters
The Tavis Coburn BAFTA Awards Posters are Epic
Edgy Artwork Auctions
Edgy Artwork Auctions
The Inglorious B@$^terds Artwork is to be Auctioned to Benefit Haiti
Movie Mashup Contests
Movie Mashup Contests
The Mate a Movie Photoshop Contest is Every Film Buff's Fantasy
Tarantino Trubute Art
Tarantino Trubute Art
Movie Posters Pay Repect to Quentin Tarantino's Titles
Animated Movie Posters
Animated Movie Posters
'Terminator 4: Salvation' Ad Moves
Defaced Film Posters
Defaced Film Posters
Dark Knight Promo Posters