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Candid Branding

Consumer parody pushes brands to stay truthful

Implications - Many consumers consider marketing and branding to be fictitious—that is, based on more lies than truth in order to sell. Parodies of products bearing “the whole truth” are being made by consumers in an attempt to spread their skepticism of big brands, and as the digital domain can induce almost instantaneous backlash, it is wise for brands to stay on the path of honesty right from the beginning.
3 Featured, 23 Examples:
789,480 Total Clicks
Date Range:
Mar 10 — Feb 11
V. Hot

Featured Examples

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