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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,973 more

Branding Masculinity

Targeting males, packaging designs turn to blunt macho aesthetics

Implications - Unabashedly targeting the demographic, brands are turning to overt masculine aesthetics to connect with male consumers. Referencing things like facial hair and outdoor activities, these branding examples feature aesthetics that consumers, particularly males, can relate to, helping to foster a deeper consumer-brand relationship.
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 45 Examples:
385,321 Total Clicks
Date Range:
Dec 13 — Mar 15
Trending:
Warm
Consumer Insight Topics:

Featured Examples

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