Carrying devices, such as backpacks, to support transporting a good everywhere
Implications - Backpacks used to be used for carrying personal belongings, but then were replaced by more stylish messenger bags. Now backpacks are reappearing, but this time as ‘bonus’ features to make carrying a product easier. Innovations that make it easier for consumers to a good anywhere help create brand attachment.
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Feb 08 — Oct 08
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