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Brand Attachment

Carrying devices, such as backpacks, to support transporting a good everywhere

Implications - Backpacks used to be used for carrying personal belongings, but then were replaced by more stylish messenger bags. Now backpacks are reappearing, but this time as ‘bonus’ features to make carrying a product easier. Innovations that make it easier for consumers to a good anywhere help create brand attachment.
7 Featured
86,239 Total Clicks
Date Range:
Feb 08 — Oct 08
Consumer Insight Topics:

Featured Examples

Compact Bicycle of the Future
Compact Bicycle of the Future
Everglide Recharges Your Gadgets
Anybody that finds inner-city goings a hassle will be with me in hoping Frag Woodall’s entry for the 2007 Australian Design Awards becomes a commercial reality. The Everglide is a bike that has the… MORE
Strap-On Choppers
Strap-On Choppers
Personal Libelula Rocket Helicopter
The Libelula Rocket Helicopter is a type of a strap-on chopper that was conceived by Tecnologia Aeroespacial Mexicana. The concept contraction uses tiny rocket motors at the tips of the rotor blades which… MORE
Vacuum Backpacks
Vacuum Backpacks
Fuel Cell BacVac
I could rant on and on about the hassles of vacuuming, and I think a lot of people would agree with me. The constant leaning over is one such pain and of course there's the dents left from bumping the… MORE
Massaging Backpacks
Massaging Backpacks
If you don't mind looking like the Hunchback of Notredom, this Airo messaging backpack will provide you a relaxing massage without having to beg someone for it. Now that I think about it, having someone… MORE
play_circle_filled Webcam Backpacks
Webcam Backpacks
Porta2030 Streams On The Go
If you've ever recorded video footage of yourself on the go, you probably looked like a goofball with your camcorder or cellphone stretched out in front of you... not so stealth. With this slender backpack,… MORE
Boombox For Backs
Boombox For Backs
Joonas Saaranen Reppo II Backpack
As chic as this white backpack looks, it's also functional as it's actually a boombox. Created by Joonas Saaranen, an industrial design student at the University of Lapland, the Reppo II Backpack prototype… MORE
Portable Fridge
Portable Fridge
Backpack Picnic Fridge
This "Boxcooler" Backpack Fridge by Sebastian Bertram has you all covered for a little snack and relaxation while hiking or doing some outdoors sports. It even comes with picnic dishes! It can be conveniently… MORE

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