Brand Attachment

Carrying devices, such as backpacks, to support transporting a good everywhere

Implications - Backpacks used to be used for carrying personal belongings, but then were replaced by more stylish messenger bags. Now backpacks are reappearing, but this time as ‘bonus’ features to make carrying a product easier. Innovations that make it easier for consumers to a good anywhere help create brand attachment.
SCORE 4.2
Popularity
Activity
Freshness
Megatrends
Patterns
75,321 Total Clicks
Feb 08 - Oct 08
Warm
Art & Design
Featured Examples
Compact Bicycle of the Future - Everglide Recharges Your Gadgets
SCORE 4.8
Average 15,025 Clicks Pub: Feb 20, 08
Compact Bicycle of the Future
Everglide Recharges Your Gadgets
Anybody that finds inner-city goings a hassle will be with me in hoping Frag Woodall’s entry for the 2007 Australian Design Awards becomes a commercial reality. The Everglide is a bike that has the… [More]
Strap-On Choppers - Personal Libelula Rocket Helicopter
SCORE 5.4
Warm 24,100 Clicks Pub: May 2, 08
Strap-On Choppers
Personal Libelula Rocket Helicopter
The Libelula Rocket Helicopter is a type of a strap-on chopper that was conceived by Tecnologia Aeroespacial Mexicana. The concept contraction uses tiny rocket motors at the tips of the rotor blades which… [More]
Vacuum Backpacks - Fuel Cell BacVac
SCORE 3.4
Mild 11,804 Clicks Pub: May 12, 08
Vacuum Backpacks
Fuel Cell BacVac
I could rant on and on about the hassles of vacuuming, and I think a lot of people would agree with me. The constant leaning over is one such pain and of course there's the dents left from bumping the… [More]
Massaging Backpacks - Airo
SCORE 4.6
Average 10,061 Clicks Pub: Apr 1, 08
Massaging Backpacks
Airo
If you don't mind looking like the Hunchback of Notredom, this Airo messaging backpack will provide you a relaxing massage without having to beg someone for it. Now that I think about it, having someone… [More]
Webcam Backpacks - Porta2030 Streams On The Go
SCORE 3.6
Mild 3,340 Clicks Pub: May 17, 08
Webcam Backpacks
Porta2030 Streams On The Go
If you've ever recorded video footage of yourself on the go, you probably looked like a goofball with your camcorder or cellphone stretched out in front of you... not so stealth. With this slender backpack,… [More]
Boombox For Backs - Joonas Saaranen Reppo II Backpack
SCORE 3.5
Mild 10,991 Clicks Pub: Mar 13, 08
Boombox For Backs
Joonas Saaranen Reppo II Backpack
As chic as this white backpack looks, it's also functional as it's actually a boombox. Created by Joonas Saaranen, an industrial design student at the University of Lapland, the Reppo II Backpack prototype… [More]
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