Consumers opt for goods that are obviously eco-friendly, recycled or vegan
Implications - While the traditional aesthetic with eco goods was to make it look good enough to pass it as a non-eco alternative, consumers are becoming drawn to items that are clearly recycled. This shift moves an otherwise niche market into the mainstream for mass consumer appeal.
Trend Themes
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Obvious Eco-friendly Goods — Consumers are becoming drawn to items that are clearly recycled or made from sustainable materials.
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Upcycling — There has been a rise in demand for desirable products made from waste or unusable materials such as recycled tires, fire hoses, and hotel linens.
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Donation-driven Fashion — The incorporation of donation features into promotional products allows consumers to give back and shop at the same time.
Industry Implications
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Fashion — Sustainable fashion is driving innovation in the fashion industry.
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Environmental Protection and Remediation — An increase in demand for waste-reduction is driving innovation in environmental protection and remediation industries.
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Non-profit Organizations — Donation-driven promotional products are driving innovation in the non-profit industry by providing unique ways for people to give back.
6 Featured, 52 Examples:
782,625 Total Clicks
Date Range:
Oct 13 — Aug 14
Trending:
Warm
Consumer Insight Topics:
