Consumers move from curating to creating with art-encouraging resources
Implications - The younger generation is obsessed with avoiding the tedious professions that wreak havoc on their parents, resulting in a need to create. Many online resources and apps have been released as a result. This suits the desire to create, instead of simply curate, artistic content, accelerating the content creation abilities granted to consumers via Twitter and other micro-blogging sites.
Trend Themes
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Crowdsourced Writing Apps — Technology that enables users to crowdsource “written” content presents an opportunity for a novel approach to content creation, combining macro quality supervision with micro-input from a crowd.
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Simplified Website Publishing Platforms — Simplified website publishing platforms can offer significant cost savings to businesses and individuals seeking to create a website, bypassing the need for specialized development or design skills.
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Collaborative Design Platforms — Collaborative design platforms such as FiftyThree's Mix democrative creativity and can help facilitate collaboration among creatives, and ensure that all stakeholders have input and are heard.
Industry Implications
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Content Creation Platforms — With the ease of content creation, there is an opportunity for innovators to create enterprise applications that streamline the content creation process for companies in various industries.
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Web Development Platforms — Simplified website publishing platforms such as Squarespace have disrupted the web development industry, which could lead to an emphasis on digital strategy and website experience design as a more valuable skill.
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Music Production — Beat-making and music-making apps present opportunities in music production, allowing more people to benefit from synthesizer tools and democratized access to music-making.
7 Featured, 57 Examples:
193,531 Total Clicks
Date Range:
Aug 14 — Mar 15
Trending:
Warm
Consumer Insight Topics:
