Consumers move from curating to creating with art-encouraging resources
Implications - The younger generation is obsessed with avoiding the tedious professions that wreak havoc on their parents, resulting in a need to create. Many online resources and apps have been released as a result. This suits the desire to create, instead of simply curate, artistic content, accelerating the content creation abilities granted to consumers via Twitter and other micro-blogging sites.
Trend Themes
1. Crowdsourced Writing Apps - Technology that enables users to crowdsource “written” content presents an opportunity for a novel approach to content creation, combining macro quality supervision with micro-input from a crowd.
2. Simplified Website Publishing Platforms - Simplified website publishing platforms can offer significant cost savings to businesses and individuals seeking to create a website, bypassing the need for specialized development or design skills.
3. Collaborative Design Platforms - Collaborative design platforms such as FiftyThree's Mix democrative creativity and can help facilitate collaboration among creatives, and ensure that all stakeholders have input and are heard.
Industry Implications
1. Content Creation Platforms - With the ease of content creation, there is an opportunity for innovators to create enterprise applications that streamline the content creation process for companies in various industries.
2. Web Development Platforms - Simplified website publishing platforms such as Squarespace have disrupted the web development industry, which could lead to an emphasis on digital strategy and website experience design as a more valuable skill.
3. Music Production - Beat-making and music-making apps present opportunities in music production, allowing more people to benefit from synthesizer tools and democratized access to music-making.
7 Featured, 57 Examples:
186,184 Total Clicks
Date Range:
Aug 14 — Mar 15
Trending:
Warm
Consumer Insight Topics:
