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Athleticouture

Lax dress codes create demand for sport fashion fusions

Implications - A rise in more leisurely lifestyles has caused a decrease in formal dress codes. While fashion consumers still desire style, they are now choosing designs that also have elements of sport, comfort and function, a direction propelling designers to create apparel that not only meets high fashion requirements, but appeals to a more leisure-focused state of mind.
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 66 Examples:
2,087,658 Total Clicks
Date Range:
Jan 10 — May 10
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Soccer Jersey Chic
Soccer Jersey Chic
Victoria Beckham Covers March 2010 Issue of Glamour
We are all very familiar with Victoria Beckham’s fierce fashion shoots, overflowing with sexuality and piercing stares. In the March 2010 issue of Glamour Magazine, Victoria takes it down a notch and loosens… MORE
Extreme Sport Fashion Displays
Extreme Sport Fashion Displays
Holt Renfrew Takes a Dangerous Approach to Fashion
Holt Renfrew is well known for its intricate and fashionably intriguing displays. They take the classic mannequin to a whole new level (pun intended) in this spring’s display theme of extreme sports. Hung… MORE
Androgynous Athletic Shoots
Androgynous Athletic Shoots
'The Sporting Life' in Fashion Magazine April 2010 Editorial
'The Sporting Life' in the Fashion Magazine April 2010 issue is a deceiving treat for the eyes. With its slicked-back hair and revealing gym suits, model Tara Gill's pictorial easily garners attention.… MORE
Boxing-Inspired Fashion
Boxing-Inspired Fashion
The Jean Paul Gaultier AW '10 Line Melds Sports and High Fashion
Although I haven’t attended too many fashion shows before, I know that they have always been full of energy and surprises, yet I have to say that runways that have seen shows like the Jean Paul Gaultier… MORE
Romantic Sport Fashion
Romantic Sport Fashion
Vogue Korea April 2010 Takes it Back to the '50s
Vogue Korea April 2010 has captured the spirit of spring in an editorial called 'Will you Date Me?,' which is taken in a field of blossoming white flowers. Models Han Hye-jin & Kim Won-kyoung showed off… MORE
Fashionable Football Editorials
Fashionable Football Editorials
'Wild Cats' in Vogue Korea April is an All-American Treat
'Wild Cats' in Vogue Korea April 2010 features all-American fashions like denim amid a football theme. The creativity is very surprising: Shoulder pads appear on top of army green jackets and shin pads… MORE
Vintage Sports Fashion
Vintage Sports Fashion
The Rugby Ralph Lauren Spring 2010 Collection is Stylishly Preppy
There seems to be a huge divide in the mens fashion world between those advocating a hipster grunge look and those opposed to it (like the Rugby Ralph Lauren Spring 2010 collection) sticking to a cleaner,… MORE
Football-Fighting Brides
Football-Fighting Brides
Model Suzanne Diaz Works the Gridiron for 'Per Sport' in Elle Italia
'Per Sport' in Elle Italia focuses its attention squarely on football, the American kind not the sort the rest of the world plays. The editorial is featured in the magazine's April 2010 issue. Model Suzanne… MORE

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