'Per Sport' in Elle Italia focuses its attention squarely on football, the American kind not the sort the rest of the world plays. The editorial is featured in the magazine's April 2010 issue.
Model Suzanne Diaz is swarmed by a team of players dutifully portrayed by male models Roberto, Joost, Robert, Jerreth and Brittain. Photographer Matt Jones captures the gown-clad Diaz as she fights for ball possession in the fascinatingly sporty studio spread.
Implications - This unique photo series is effective because it symbolically empowers women. Viewers can live vicariously through the images and feel a sense of strength that the woman in the image must possess to pull off the feat she is undertaking. Corporations may consider offering consumers empowerment products as demand for such materials is always high.
Key Themes Behind This Trend
- Empowerment Imagery
- Brands can create powerful visuals that showcase an empowering message, resonating with their target audience.
- Sports-inspired Fashion
- The fashion industry can capitalize on the popularity of sports by incorporating athletic-inspired designs into their collections.
- Female Athlete Representation
- As consumers continue to seek out female role models, brands can support the push for gender equality by featuring female athletes in their marketing and advertising efforts.
Where This Applies
- Fashion
- Fashion brands can leverage the growing interest in athletic wear by incorporating sports-inspired designs into their collections.
- Sports Marketing
- Sports marketing agencies can highlight female athletes in their campaigns, catering to a growing interest in women's sports.
- Photography
- Professional photographers can push creative boundaries for brand campaigns by exploring alternative, sports-themed shoots that showcase female empowerment.
