'Per Sport' in Elle Italia focuses its attention squarely on football, the American kind not the sort the rest of the world plays. The editorial is featured in the magazine's April 2010 issue.
Model Suzanne Diaz is swarmed by a team of players dutifully portrayed by male models Roberto, Joost, Robert, Jerreth and Brittain. Photographer Matt Jones captures the gown-clad Diaz as she fights for ball possession in the fascinatingly sporty studio spread.
Implications - This unique photo series is effective because it symbolically empowers women. Viewers can live vicariously through the images and feel a sense of strength that the woman in the image must possess to pull off the feat she is undertaking. Corporations may consider offering consumers empowerment products as demand for such materials is always high.