Trend cluster
Category

Artisan
Infant

Handmade clothing for infants adds a more trustworthy feel.

Crochet Baby SandalsHandmade Childrenswear ShopsEthical Artisanal PlushiesLush Leather BootiesDIY Seamlessly Embellished Babywear

Trend

What is the Artisan Infant trend?

Artisan Infant: Naturalism and safety take precedent when parents choose clothing for babies, creating a need for artisan infant apparel. Handmade clothing communicates a feel of extra care that suits parents well. This speaks to the values of modern parents, who would rather steer clear of mass manufacturing.

Trend themes

Themes within the Artisan Infant trend

Three behaviours holding the trend together
01

Artisan Infant Apparel

Handmade infant apparel communicates a feel of extra care that resonates with modern parents' values and eschews mass manufacturing.

02

DIY Baby Wear

Cost-effective and personalized DIY embellishments and leather booties offer a practical yet lavish way for fashion-savvy parents to provide infants with exclusive accessories.

03

Handmade Socially Conscious Plushies

The consumer demand for socially conscious and unique baby toys presents an opportunity for fair trade social businesses that help empower female artisans in developing countries and provide sustainable jobs.

Industry implications

What the Artisan Infant trend means for industry

Where the trend changes the playbook
For

Handmade Baby Apparel Industry

The handmade baby apparel industry can hire skilled workers and create jobs that focus on quality over mass manufacturing.

For

DIY Crafts Industry

The DIY crafts industry can offer classes and workshops to teach parents how to create personalized baby items with their own hands.

For

Socially Conscious & Ethical Toy Industry

The socially conscious toy industry can source creatively handmade toys from fair trade businesses that empower female artisans, while consumers can purchase toys that are both ethical and unique.

Trend signals

Trend signals for Artisan Infant

Trend score 3.9 out of 10, from popularity 52%, activity 57%, freshness 8%.

Popularity52%
Activity57%
Freshness8%
Audience
30%Men
70%Women
  • Gen Alpha
  • Gen Z (not a primary audience)
  • Millennial (not a primary audience)
  • Gen X (not a primary audience)
  • Boomer (not a primary audience)
Market
North America