Limiting mobile distractions, consumers turn to apps for convenience
Implications - In an ironic move to battle the dangers of mobile usage, consumers are turning to apps to provide a convenient deterrent. Helping to prevent distracting use while driving, these preventative applications reflect an ongoing desire for tech use even with the possibility of consequences.
Trend Themes
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Anti-distraction Apps — Consumers are using anti-distraction apps to help prevent mobile usage while driving, opening up opportunities for the development of new technologies and apps to reduce distracted driving.
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Texting Prevention Phone Apps — The development of Eyes on the Road and similar technology aims to prevent distractions while driving, opening up opportunities for mobile-phone applications that will help reduce distracted driving.
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Distraction-discarding Apps — Advancements in mobile technologies are leading to more distraction-discarding apps like Cell Control, opening up opportunities for developers to create software that safely limits the use of smartphones while driving.
Industry Implications
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Mobile App Development — The rise of anti-distraction and texting prevention apps presents an opportunity for mobile app developers to create more applications that discourage distracted driving.
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Automotive — The trend for anti-distraction apps is opening up opportunities for the auto industry to explore in-vehicle tech that makes safe driving easier.
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Safety — The development of texting safety apps has implications far beyond the mobile-phone industry, creating opportunities for tech companies to create new safety technologies for drivers, bicyclists, and pedestrians.
