Category
Autos
Racing Homage
2.9
Trend score
Trend
What is the Alerted Driver trend?
Alerted Driver: Brands are finding solutions to combat distracted driving by prompting drivers to stay alert with new innovations in road safety. Whether traffic technology is implemented in vehicles, traffic signs, or the roads themselves, these systems aim to keep drivers informed to prevent accidents.
Insight
The consumer insight behind the Alerted Driver trend
As consumers increasingly rely on a variety of technology to support their daily lives, safety-oriented technology provides consumers with comfort and reassurance. Technology has typically been used for convenience or entertainment. However, in the digital era, consumers are increasingly more trusting of technology's usefulness in more difficult, serious contexts.
Trend themes
Themes within the Alerted Driver trend
Three behaviours holding the trend together01
Increasing use of technology in road safety
Technology is being increasingly used to encourage drivers to stay alert while driving, providing important information on the roads and combating phone use while driving.
02
Safety-oriented technology gaining popularity
Safety-oriented technology is gaining popularity as consumers increasingly rely on technology for serious contexts rather than just convenience or entertainment.
03
Development of crash detection systems
Companies are developing crash detection systems to keep drivers safe, especially those driving motorcycles, and alert first responders automatically in the event of an accident.
Industry implications
What the Alerted Driver trend means for industry
Where the trend changes the playbookFor
Automotive industry
The automotive industry can embrace these trends by integrating technology that promotes road safety and developing crash detection systems for their vehicles, especially those in the motorcycle industry.
For
Technology industry
The technology industry can benefit from the increasing use of safety-oriented technology and collaborate with the automotive industry to develop road safety innovations.
For
Utility industry
The utility industry can offer incentives to drivers who embrace new technologies that promote road safety, such as buying incentives for electric cars, to promote the use of these innovations.
Workshop question
What can your business do to increase public safety?
Trend signals
Trend signals for Alerted Driver
Trend score 2.9 out of 10, from popularity 46%, activity 32%, freshness 10%.
Popularity46%
Activity32%
Freshness10%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Alerted Driver trend
6 featured examples from Mar 8, 2018 to Jun 8, 2021CategoryAutos
Projecting Safety Headlights
The Digital Light Projection System Takes Road Safety to a New Level
The automotive industry can explore incorporating Digital Light technology into vehicles to revolutionize the way information is displayed and improve safety features.
CategoryAutos
Phone-Detecting Street Signs
A Series of Phone-Detecting Systems Helps Keep Drivers Alert
Transportation companies can explore incorporating phone-detecting systems in vehicles to enhance safety measures.
CategoryAutos
Motorcycle Crash Detection Systems
Bosh Launched Help Connect for Motorcycle Users in Germany
The motorcycle industry can benefit from implementing crash detection systems to enhance rider safety and reduce accident-related injuries and fatalities.
CategoryAutos
Affordably Priced Electric CUVs
The 2021 Kia Niro EV Starts at Under $40,000
Automakers can capitalize on the growing demand for electric vehicles and position themselves to compete in the market by producing affordable and technologically advanced electri…
CategoryAutos
Traffic-Signal Reading Cars
The New BMW Cruise Control Will Be Able to Read Traffic Lights
Automotive companies will lead the charge in developing and implementing traffic signal reading technology in vehicles.
CategoryTech
Ambulance-Warning Traffic Lights
The Conceptual 'Emergency Traffic System' Keeps Drivers Safe
The 'Emergency Traffic System' aligns with the smart city infrastructure industry, providing opportunities for innovation in safety and traffic management systems.
