Special apps turn social media stalking from playful to serious
Implications - Stalking social profiles, once a lighthearted way to gain information and look at photos, is becoming a serious habit for some users. Marketers have long been chastised for exploiting online privacy, but now, it may be the users themselves who are crossing social stalking boundaries. With the creation of applications dedicated to online stalking, privacy—for both marketers and consumers—has never been so inconsequential.
Trend Themes
1. Privacy Invasion Apps - The creation of applications dedicated to online stalking evolved the trend from a playful game to a serious habit raising privacy concerns.
2. Social Profiling - The trend of stalking social profiles has created opportunities for businesses to apply profiling techniques to understand consumer behavior.
3. Personal Information Theft - The theft of personal information from public social media profiles opens up opportunities for businesses in data protection and securing customer information.
Industry Implications
1. Data Protection Industry - The growing trend of personal information theft on social media platforms creates an opportunity to develop new ways to protect user data.
2. Social Media Marketing Industry - The trend of social profiling presents new opportunities for businesses to apply data-driven marketing techniques and create targeted campaigns.
3. Digital Privacy Industry - The privacy invasion trend and the use of dedicated stalking applications increase the importance of digital privacy, providing opportunities for businesses to create digital privacy solutions.
5 Featured, 43 Examples:
445,886 Total Clicks
Date Range:
Nov 09 — Feb 11
Trending:
Average
Consumer Insight Topics:
