While VIP experiences aren't a new concept, these 35 examples highlight the ingenious ways in which brands are going above and beyond to offer consumers a memorable and uniquely curated experience.
Recently, the United Airlines' Newark International Airport opened an invite-only eatery, that's available to its high paying clientele. According to the brand, the exclusive restaurant was created to enhance the overall journey of a traveler. On a similar note, Punta Cana International Airport updated its VIP lounge to include a luxurious infinity pool.
Brands like Aston Martin are levering exclusivity to encourage consumers to purchase its vehicles, through offering a one-of-a-kind travel experience that involves private helicopter rides, a personal greeting from the brand's CEO and a day-long car driving experience with a professional chauffeur.
While extravagant offerings appeal to the masses, very few can afford the luxuries, which is why brands are thanking its loyal consumers with activation ideas like free concerts, special perks, and invite-only guest lectures, that are more accessible to the general public.
35 Examples of VIP Experiences
35
Private Airplane Cabins
Singapore Airlines Introduced Private In-Flight Cabins
34
Luxury Airline Cruises
The Crystal AirCruise Offers Luxury Amenities in a Boeing 777 Aircraft
33
In-Store Sneaker Creators
The 'Nike Makers Experience' Lets Consumers Create One-of-a-Kind Shoes
32
Experiential In-Store Coffee Shops
Mansur Gavriel's L.A Location Features a Cafe and a Flower Shop
31
Experiential Technology Stores
Samsung's Largest Canadian Store is Open at CF Toronto Eaton Centre
30
Retro Members-Only Bars
Soho Bar 'Disrepute' Celebrates Scandal and Secrecy
29
Luxurious Product-Displaying Showrooms
The Wonderhouse Invites the Media to Interact with Products
28
Interactive Illuminati-Themed Excursions
The Illuminati Ball is a Highly Exclusive Luxury Event
27
Luxe Designer Nail Bars
Christian Louboutin's Nail Bar Opened in Paris for the Holidays
26
Customizable Designer Pop-Up Shops
Off-White's Customization Pop-Up Was Called 'In Order'
25
Private Jet Coworking Spaces
Servcorp Provides Its Members with Access to Private Jets
24
Retrospective Luxury Vehicle Exhibits
This AutoShow Exhibit Explores 70 Years of Porsche History
23
Mobile Cannabis Lounges
Toast and Loopr Teamed up for this Luxe Brand Activation on Wheels
22
Collaborative Urban Social Houses
The Love Child Social House Will Open in Downtown Toronto
21
Landing Strip Infinity Pools
Punta Cana International Airport has an Infinity Pool on a Patio
20
Immersive Narrative-Driven Dining Experiences
MAMAN LE MOT Takes Guests Back to France in 1943
19
Personal Boutique Hotel Offerings
The Standard's Stowaway Program is Encouraging Longer Visits
18
Luxurious Car-Buying Experiences
The 'Aston Martin Discovery' is a Special Package for Car-Buyers
17
Designer Women-Only Pop-Ups
Chanel's Pop-Up Event Celebrated Its 'BOY-FRIEND' Watch Collection
16
Luxury Crystal-Purchasing Experiences
The Baccarat Hotel's Bar Sells Food, Drinks and Crystals
15
Members-Only Cannabis Clubs
The Privée Social Club is an Exclusive Group for Weed Enthusiasts
14
One-Hour Champagne Deliveries
Dom Pérignon and Thirstie Teamed Up to Offer Alcohol Delivery
13
Women-Only Social Clubs
'The Wing' is a Space for Women to Work and Collaborate in Brooklyn
12
Gin Foraging Vacations
Palé Hall's Botanical Foraging Experience is a Tour Through Gin Foraging
11
Pop-Up Sneaker Hotels
Converse's 'One Star Hotel' Boasts Style, Sneakers and Special Guests
10
Invite-Only Airport Eateries
'Classified' is an Upscale Eatery in the Newark International Airport
9
Exclusive Concert Events
Gorillaz and T-Mobile Launched a Secret Gig for Fans
8
Exclusive Social Dating Apps
Blue by Loveflutter is a Dating App Just for Verified Twitter Members
7
Exclusive Entrepreneur Retreats
Fireside Conference is an Invite-Only Start-Up & Investor Retreat
6
Exclusive Disappearing Content Tools
The Patreon Lens Lets Creators Post Content for Paid Members
5
Private Professional Networks
The 'Mixer' App Only Accepts Creative Members by Review
4
Private Musician Social Networks
The Invite-only Jammcard Music Network Connects Industry Pros
3
VIP Telecom Loyalty Programs
The Sky VIP Rewards Program Offers Loyal Consumers Perks
2
Loyalty Rewards Auctions
Wyndham Hotel Group Now Lets Members Redeem Points by Bidding
1
Immersive Sneaker-Branded Pop-ups
The Adidas 'EQT Creator Series' Was an Experiential London Popup
Related Ideas
Progressive Loyalty Reward Programs
RBC Expands Avion Rewards Access to All Canadians
Luxury Fashion-Branded Hospitality Projects
Coach Debuts Restaurant & Coffee Shop in Indonesia
Temporary Luxury Brand Installations
Burberry's Landscape Series Produces Site-Specific Art
Idyllic Pet Pop-Ups
Uber Eats and PetSmart Created "The Best Pet House Ever"
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
Exclusive Hawaiian Airport Lounges
Hawaiian Airlines Launches a Premium New Lounge at HNL
Luxurious Airline Amenity Kits
Etihad Airways Debuts Giorgio Armani Loungewear and Amenity Kits
Stunning Fashion Show Invites
Louis Vuitton Finally Debuts Pharrell's First Menswear Collection
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Cheese-Themed Luxury Spas
The Wedgewater Spa Highlights the Best Cheeses of Wisconsin
Immersive Whiskey Brand Activations
The Johnnie Walker Blue Room is a Pop-Up at Yorkdale Mall
Mobile Consignment Concierges
The eBay Luxe Line Bus Shares the Ease of eBay's Consignment Service
Luxury Resort Wear
Wheat Aims to Elevate Hotel Boutiques with Luxury Resort Wear
AI-Powered Travel Campaigns
Samsonite's Bring It 2024 Campaign Exudes Timeless Style & Durability
Caribbean Influencer Events
Toronto's Carnival Oasis 2023 Was a Celebration of Caribbean Culture
Celebratory Soda Diners
The 125 Pepsi Diner Revisits Iconic Creations of the Last Century
Anti-Loyalty Memberships
Dis-Loyalty Actively Rewards Members for Exploring New Destinations
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Luxury Italian Cafés
Louis Vuitton Opens Its Italian Café in Taormina, Sicily
Digital Celeb Shopping Experiences
This Walmart Digital Shopping Experience Has Customized Carts
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Whimsical Pop-Up Cognac Bars
Yinka Ilori Designed an Eye-Catching Pop-Up at Selfridges
Chocolate-Inspired Restaurant Menus
Lindt and Gia Offer a Decadent Dark Chocolate Experience
Ultra-Luxurious Bejeweled Cards
Jacob & Co. Launches the Billionaire Card with Unique Amenities
Airport Skincare Pop-Ups
The Sol de Janerio Delícia Drench Pop-Up Was at Charles de Gaulle Airport
Luxury Department Store Takeovers
Burberry and Harrods Offer an Immersive Shopping Experience
Auto Brand Golf Experiences
The Genesis Invitational 2024 Featured an Immersive Media Experience
Premium Skincare Amenity Kits
JetBlue's Mint Airline Amenity Kits Feature Multiple New York Brands
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Luxury Lifestyle Credit Cards
Revolut Ultra Offers Travel, Lifestyle and Investment Benefits
Vodka-Branded Festival Series
Absolut® Presents Mixing It Up: Cosmos & Culture at Coachella 2024
Luxurious Amenity Kits
EVA Air Teams Up with Giorgio Armani and Jason Wu for a New Travel Kit
Secret Salon Campaigns
Salon X Lets Consumers Experience a Secret Product Line
Elevated Condiment Pop-Ups
Ennismore & the Kraft Heinz Company are Sharing a Taste of Heinz 57
Traveling Fine Art Campaigns
EasyJet's Get Out There Features Mona Lisa, The Thinker and More
Luxury Experience Clubs
Taste Club Treats Members to Unforgettable Dining & Travel Experiences
Sculptural AR Installations
Revolut's Platinum Portal Shares the Benefits of a Luxury Card
Cosmic Beverage Activations
CELSIUS Energy Promotes its Space Vibe Trilogy with a Coachella Event
Musical Vacation Rentals
Marriott Bonvoy's Aloft and Moxy Hotels Provide Music-Themed Stays
Luxury Auto-Inspired Venues
Bentley Has Designed An Opulent VIP-Centric Music Room
Luxury Airport Retail Expansions
Schiphol Airport's Lounge 2 Will Feature More Luxury Brands
Tech-Driven In-Store Events
Dyson Launches an Interactive Event at Harrods Department Store
Experiential Social Clubs
Marshalls' Good Stuff Social Club Empowers & Connects Women
Modern-Day Travel Campaigns
Louis Vuitton Invites Gisele Bündchen for 'Horizons Never End'
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Idol Singer Breakfast Promotions
Mos Burger Offers Dining Experience with Idols via AR
Branded Holiday Gifting Suites
Scotch Brand Created a Festive Suite for Wrapping & Packing Gifts
Exclusive Culinary Memberships
The Membership by Giadzy is a VIP Program for At-Home Chefs
Virtual Pub Museums
Heineken Pub Museums Spotlight Important Cultural Locations
Celebrity-Inspired Cocktail Menus
The Quote Book by Velvet Bar Shares Drinks Based on Icons
Legacy Luxurious Resorts
Raffles Hotels & Resorts Announces Three New Global Properties in 2024
Fighting Championship-Inspired Partnerships
New Amsterdam Vodka Launched UFC-Inspired Initiatives
Chain Restaurant Food Festivals
Chain is the Worlds First Gourmet Chain Food Festival
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Hydrating Festival Pop-Ups
evian's Club Hydration Refreshes Festival-Goers
Luxury Avatar Outfits
Valentino Created Digital Fashion Looks for Meta Avatars
Comfort-Focused Wellness Experiences
Hotel X Toronto Now Offers Spa Services Inside Guest Rooms
Elevated Private Food Ranges
Bettergoods is the First New Store Brand from Walmart in 20 Years
Wearable Conference-Focused Technology
Bizzabo Introduces Klik Experiential for Flagship Events
Popstar VIP Fan Experiences
Jonas Brothers Join Turo for Ultimate Concert Experience
Laser-Engraved Chocolate Bars
Cadbury Created Dairy Milk Bars with Laser-Etching Technology
Automotive Brand Vinyls
The Iconic Playlist Celebrates Mercedes-Benz's Place in Pop Culture
Progressive Traveler Programs
Ennismore Upgrades its Existing Loyalty Offerings to Include 'Drops'
Celebrity Offspring Pop-Up Restaurants
Uber Eats Brings Brooklyn Beckham's Cooking to Your Door
Mom-Centric Hospitality Experiences
The St. Regis Hotel Toronto Offers a Luxurious Experience
Pop Culture-Inspired Rentals
Airbnb Unveils the New 'Icons' Experiences for Short-Term Guests
Co-Branded Digital Travel Hubs
The Corona Global Hub Spotlights Experiences Rooted in Nature
Self-Care Barber Pop-Ups
Glenmorangie's Barber Shop Pop-Up Supports Self-Care Experiences
Immersive Mint Pop-Ups
The Tic Tac Experience Shares a New Strawberry & Cream Flavor
Anti-Luxury Hotel Designs
Chopard Launches a New Hotel That Embodies Quiet Luxury
Virtual Car Meetups
7-Eleven is Inviting Fans to Meet Virtually in Fortnite
Inflight Sparkling Wines
Emirates Debuts Vintage Sparkling Wine for Premium Economy Passengers
Unexpected Cabana Experiences
Grand Marnier Has Introduced the Grand Margarita Summer Encounter
Airline Amenity Add-Ons
Etihad Airways Launches a New Amenity Kit and Loungewear Selection
Spicy Virtual Restaurants
The Hot Ones Pop-Up Restaurant Puts Taste Buds to the Test
Champagne-Paired Burger Tours
14 NYC Restaurants are Exploring Burger & Veuve Clicquot Pairings
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Themed Hotel Rooms
Island Shangri-La Launches ‘Themed Room Experiences’ for Hotel Guests
QSR Blimp Restaurant Experiences
The Subway in the Sky Promotion Will Arrive in Four Locations
Influencer Search Apps
Mavn Connects Influencers with Their Favorite Brands for Paid Opportunities
Luxury Auto-Branded Travel Experiences
The Porsche Travel Experience is Available in Canada
Dressed-Up Breakfast Campaigns
Joe & the Juice Invites Customers to Get Chic for Breakfast
Luxury Experiential Event Brands
The Concierge Club Expands to the US Market
Hip Hop-Honoring Exclusive Campaigns
Hennessy and cHIP sHOP Join Forces on a New Campaign
Premium Airplane Amenity Kits
Emirates Presents Its New Bulgari Amenity Kits for Travelers
Benefits-Focused Racing Partnerships
American Express Cardmembers Enjoy Benefits at Formula 1®
Luxurious Airline Credit Cards
Qatar Airways Unveils its New Airline Privilege Club
Paradise Sparkling Water Activations
Spindrift Debuts Greetings from Paradise for Hot New Yorkers
Galactic Atmosphere Restaurants
Space Perspective, SpaceVIP, and Rasmus Munk Join on an Experience
Kpop-Themed Live Exhibitions
HYBE, BIGHIT MUSIC, & Live Nation Confirm a New BTS Exhibition in LA
Tennis-Themed Eyewear Experiences
The Polo Ralph Lauren x Wimbledon Experience is Immersive
Tech-Enhanced Travel Planning
Travvit is a Travel Discovery Platform to Inspire Better Vacations
Artfully Glamorous Cocktail Bars
Moët Hennessy Launches a New Cocktail Bar in Paris
Card-Linked Loyalty Clubs
Qatar Airways Launches a Privilege Club with Exclusive Card Offers
Affordable Lifestyle Directories
'I Have This Friend' Makes Aspirational Living More Accessible
Convenience Retailer Private Labels
These New 7-Eleven Private Label Products are Value-Minded
Automotive Parking Lot Pop-Ups
Mercedes-Benz Turned Parking Lot Spaces into a Mini Showroom
Gen Z-Focused Hotel Campaigns
Hyatt Recruits College Athlete Jalin Hyatt to Attract Gen Z
First-Access Fan Clubs
Curie's Sniff Club Shares Lab Samples with Members
Upcycled Aircraft Luggages
Emirates Launches a Collection Made from Upcycled Aircraft Interiors
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Hotel Sleep Experiences
Hilton Launches a New Sleep Retreat Experience for Sleep-Driven Consumers
Opulent Fragrance-Focused Events
Xerjoff Launches the ‘Vibe Collection’ at its Event in NYC
Festival Hydration Drink Campaigns
This Electrolit Activation Will Be at Music Festivals in 2023
Concert Ticket Giveaways
Susiecakes Recently Ran a Contest, Featuring Taylor Swift Tickets
Exclusive Hotel Vacation Clubs
Hyatt Hotels Launches a New Vacation Club Program for Guests
Exclusive Culinary Road Trips
Turo Partners with MICHELIN Guide for Exclusive Experience
Fashion House Airport Lounges
Louis Vuitton Opens a Luxurious Airport Lounge in Qatar
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Pocket Concierge Apps
The Scene Matches Users to Restaurants, Bars, Clubs & Cafes
TV-Inspired Parisian Trips
DHARMA Curated a Trip to Paris Inspired by Netflix's Emily in Paris
Exotic Vacation Services
Down Under Endeavors Provides Experiences for All Types of People
Airline Merchandise Capsules
Virgin Atlantic Launches a Merchandise Collection for Travelers
Exclusive Luxurious Spaceflight Experiences
The Space Perspective Offers an Intergalactic View
Member-Exclusive Airport Lounges
Chase Unveils the Chase Sapphire Lounge at Boston Logan Airport
Airport-Navigation App Updates
The Latest Uber Updates Make Planning Travel More Streamlined
Virtual-First QSR Brands
IHOP Unveils a New Expansion for its Virtual Restaurant Concepts
Comfort-Focused Business Features
Uber Launches a Series of Features to Benefit Business Travelers
Virtual Countryside Experiences
L'Occitane's Virtual Experience Transports Visitors to Provence
Curated Flight Deal Apps
The Going App Offers Expert and Personalized Travel Deals
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Premium In-Flight Cosmetics
Thirteen Lune and American Airlines Partnered for Onboard Amenities
Swift Travel Solutions
Equinox Hotels & BLADE Have Partnered to Redefine Luxury and Focus on Time
Opulent Airline Kits
Hawaiian Airlines Elevates the In-Flight Experience with Stylish Amenity Kits
Overlooked Wine Bottle Experiences
Bocca Di Lupo Introduces 'An a to Z Di Vini Divini'
Elevated In-Flight Menus
Delta Airlines Enhances its Onboard Experiences with Upgraded Menus
Luxuriously Revamped Airport Lounges
Chase Sapphire Lounge Has Opened at Laguardia Airport
Curated Alcohol-free Wine Lists
Six Ivy Collection Restaurants Offer a Low-to-No Alcohol Wine List
Opulent Car-Exploration Experiences
Lexus India Introduces the ‘Lexus Meraki on Wheels' Experience
50+ Solo Travel Experiences
Canadian Company Explore Curates 50+ Singles Trips
Circular Luxury Clubs
'More' Supports More Conscious Shopping and More Accessible Luxury
Food-Focused Travel Guide Platforms
'FoodieTrip' Connects Hungry Travelers to Experienced Guides
Urban Communal Dining Events
Toronto's Weekly Communal Table Program is Hosted Under a Highway
Premium Private-Import Spirits
Varon Spirits Boasts Elevated and Exclusive Drinking Experiences
Mobile Weenie Wedding Chapels
Oscar Mayer Made a Mobile Wedding Chapel for Springtime Ceremonies
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
Locally Driven Travel Agencies
On the Go Tours Offers Authentic Lodgings and Luxury Accommodations
Experiential Workplace Rewards
Bondly Has Over 300 Experiences for Employers to Reward the Team