Up until this point, branding consultants and art directors were convinced that the more kitschy and bold the packaging, the more attractive it would be to consumers; recently, however, it's become clear (pun intended) that transparent packaging is more in line with modern design.
It's no secret that minimalism is the new excess -- basically, less is more in the design world. See-through packaging takes this fad to the next level by literally stripping products of any extra colors or designs, allowing the product itself to take center stage.
Some of the more noteworthy examples of this include jam jar booze packaging, blood bag wine branding and of course, practically open packages. Mostly reserved for food as of right now, the transparent packaging craze is sure to catch on in other industries soon.
19 Transparent Packaging Pieces
19
See-Through Beer Cans
Naked Premium Beer Packaging Provides a Look at the Product Inside
18
Bagged Booze Branding
Leuven Beer Packaging Greatly Increases the Portability of Your Pale Ale
17
Practically Open Packaging
Fruute Cookies are Wrapped Up in Thin Pieces of Transparent Plastic
16
Delicate Delectable Branding
Hatziyiannakis Dragee Pebbles Packaging is Simply Sweet
15
Blackboard Bottle Branding
Sprout Skincare Packaging Illustrates the Elementary Integrity Inside
14
Simple Spectral Branding
Remix Packaging Showcases its Contents' Delectable Colors
13
Milk-Like Cereal Merchandizing
This Special K Packaging Mimicks the Look of its Liquid Sidekick
12
Lumber Lid Branding
Savannah Bee Honey Packaging Exudes the Beauty of Product and Production
11
High-Tech Milk Containers
The Milkmaid Smart Jug Keeps You Informed
10
Gardened Grain Branding
Reishunger Bio-Risotto Packaging Communicates an Honest Earthiness
9
Slim Silhouette Flasks
H2 Water Bottle Packaging Embodies a Graceful Figure for Efficient Shipping
8
Pastoral Paradise Branding
Volim Honey Packaging Paints a Picture of its Wholesome Rural Source
7
Sweetly Simple Branding
Gibbs Honey Packaging Embodies the Basics of Product and Producer
6
Tonal Beverage Branding
South Lawn Beer Packaging Appeals with its Sophistication and Variety
5
Wholesome Newborn Branding
BornFree Packaging Embraces Ideals of Health and Eco-Friendliness
4
Transparent Veggie Packaging
The Slow Fast Food Containers by Korefe are Deliciously Fresh
3
Windowed Noodle Branding
DeCecco Pasta Packaging Gives Consumers a Generous View of its Contents
2
Skyscraper-Inspired Bottles
Roxor Artisan Gin Sports an Alluring Architectural Container
1
Transparent Minimalist Packaging
Hand Crafted Maple Syrup is See-Through
Related Ideas
95 Distinctively Branded Beers
These Tasty Brews Take Beer Marketing to a New Level
44 Distinctively Branded Cans
From Risque Beer Packaging to Anti-Energy Drinks
18 Original Origami Packages
From Sketchy Stationery Branding to Pop-up Champagne Chillers
Illustrated Typography Treats
Sugar Daddy's Cupcakes Packaging Animates Each Sweet in a Word
Water Bottle Nozzles
The Hygienna Solo Converts Plastic Bottles into Portable Bidets
Minimally Bundled Edibles
Egg Box Packaging Provides Support for Fragile Food Using Less Material
Color-Coded Cure Branding
Help Remedies Packaging Maintains a Cute and Coherent Image
Dickensian Food Packaging
The Dirty Apron Delicatessen Branding Looks Fresh From the Victorian Era
Blabbermouth Biscuit Branding
Bla-Bla Cookies Packaging Provides a Snack to Stop the Gossip
See-Through Beer Cans
Naked Premium Beer Packaging Provides a Look at the Product Inside
Adorable Dual-Dye Branding
M Savers Packaging Demonstrates the Appeal of Simplicity
Fruit-Munching Merchandizing
Snack Monsters Packaging Chows Down on its Healthy Contents
Whimsical Victorian Merchandizing
Babingtons English Tea Room Branding has an Old-Fashioned Flair
Plaited Paper Packaging
Simone Cookies Branding is Winsomely Woven for a Homemade Image
Nostalgic Lunch Bag Branding
Bean House Packaging has a Freshly Parceled Parisian Appeal
Vibrant Slice Branding
Strange Fruit Packaging Serves a Taste of Exotic with a Stimulating Look
Sneaky Alcoholic Decoys
The Andes 'Beer Camouflage' Campaign is Hilarious
Infusion Art Branding
TripTea Packaging Creatively Indulges the Sense of Sight
Cute Nudist Branding
Zest Packaging Promises that its Contents Have Nothing to Hide
Delightfully Patterned Detergents
Method Orla Kiely Packaging Charms One's Sense of Sight
Graphic Dessert Merchandizing
Bardot Ice Cream Branding Delivers Deliciously Designed Decadence
Alchemist Spice Branding
Sheffield & Sons Packaging Evokes an Ingredient Purity
Fresh Vintage Branding
Lucky Layla Farms Packaging Employs an Old Style for New Products
Stacked Snack Branding
Cookie Break Packaging is a Crisp Tower of Goodness-Crammed Containers
Berry-Branded Goods
The Patch Packaging Flaunts the Flavor of the Farm's Scrumptious Strawberries
DIY Booze Branding
Put Your Stamp on a Brewskie with the Labeley Custom Beer Labels
Bagged Booze Branding
Leuven Beer Packaging Greatly Increases the Portability of Your Pale Ale
Ebullient Dairy Branding
Jimmy's Iced Coffee Packaging was Designed with Old Style Charm and Cheer
Vintage Shaver Branding
Spiff Packaging is 1950s-Designed to Appeal to Timelessly Dapper Gentlemen
Tearable Seafood Wrapping
The BagBox Packaging Concept is Adaptable for On-the-Go Eating
Charming Carton Branding
Milk Self-Warming Bottle Packaging Simplifies the Product's Image
Blanche Embossed Branding
Equator Design Beer Packaging is All About Texture and Tactility
Simple Sack Packaging
Miel2 Branding Presents the Sweet Spread in a Cute Contemporary Satchel
Monastic Booze Branding
Hopper Beer Packaging Manages a Contemporary Image with Traditional Roots
Lopsided Lid Bottles
The Easy Drink Concept Makes Refilling Your Canteen More Convenient
Spotted Beverage Branding
The Product Identity Behind Dot Wine Packaging is to the Point
Budding Skincare Branding
Bebe de Foret Packaging Embodies the Leafy Accents of Sprouts in Soil
Deco Diamond Branding
Rock Candy Packaging Becomes a Precious Stone with a Contemporary Edge
Crisp Casual Branding
The Hill Station Packaging Adopts a Hybrid Historical and Contemporary Look
Industrialized Drink Cartons
Korn Packaging is a Modern Mixture of Wholesome and High-Class Styles
H2O-Cooling Canteens
The Cool Runnings Water Bottle Promises Chilled Liquid on a Hot Day
Bound Rope Branding
Mercator Beer Packaging Makes Use of Maritime Merchandizing
Filled-to-the-Brim Branding
Mjolk Packaging Makes Diary Look Like a Complete and Satisfying Drink
Honeycomb Booze Branding
Nectar Honey Beer Packaging Takes the Form of its Sweetest Ingredient
Earth-Colored Soaps
The Prunella Line of Shower Products is Eco-Friendly and Vegan
Marvelous Milk-Splashed Models
The Alena Nikiforova 'Telki' Series is Suggestive
Flower Bed Brew Branding
T Packaging by Maria Nestles Every Infusion into a Delicate Floret
Sweet Symbolic Branding
Helt Honey Packaging Uses a Pattern of Graphics to Illustrate its Contents
Lumber Hive Branding
Bzzz Armenian Honey Packaging References its Contents' Natural Quality
Underrated Booze Branding
Bloody Good Wine is Marketed to Anti-Connoisseur Consumers
Artisan Food Packaging
Axfood Products Sport Wrappers Featuring Traditional Baking Methods
Udderly Adorable Dairy
Milko Packaging is Inspired by the Body of its Bountiful Bovine Source
Computer Box Bureaus
The HP Z1 Workstation Accommodates Your Desktop and Your Desktop Computer
Home-Cooked Pasta Packaging
Pasta Nona Branding Embraces Grandma's Culinary Cachet
Nectar Bead Branding
Hortus Botanicus Honey Packaging Showcases its Golden Contents
Bonehead Biscuit Branding
Darling Dog Food Packaging Combines Canine Icons for a Clever Image
Board Game Beer Branding
This Corona Board Game Concept Enhances Social Drinking
Simple Stencil Branding
One Pine Tree Beer Packaging is Visually Simple But Symbolically Loaded
Methodically Formulated Merchandizing
DrawerDecor Packaging Inspires Culinary Organization
Splattered Bovine Branding
Spotted Cow Packaging Features Spilled Liquid for a Sweet Logo
Pixelated Vulgar Vernacular Pictorials
Phil Jones Censors Images of Inappropriate Everyday Objects
Coupled Can Branding
The Twin Wave Snack Kit Pairs Crackers and Seafood in Eco Packaging
Organic Hairbrush Branding
All Natural Brushes Packaging Includes Fruit-Inspired Tress Treatments
Blackboard Bottle Branding
Sprout Skincare Packaging Illustrates the Elementary Integrity Inside
Affixing Flask Lids
The Magnetic Top Water Bottle Enables Hands-Free Hydration
Simple Spectral Branding
Remix Packaging Showcases its Contents' Delectable Colors
Frilly Collar Cartons
Crispy Rolls Packaging Exudes and Old Fashioned Sophistication
38 Pretty Pastel Packages
From Mini Footprint Merchandizing to Sailboat Soap Branding
Vividly Landscaped Branding
Teatul Packaging Uses Earth-Minded Pigment to Paint the Earth
Delectable Text-Wrapped Branding
Helado i Ice Cream Packaging Appeals to a Variety of Tastes
Artistic Alcoholic Branding
Derouen & Co Designed a Can That Shows the Drink's Personality
Lumber Lid Branding
Savannah Bee Honey Packaging Exudes the Beauty of Product and Production
Cardboard Egg Packaging
The Éva Valicsek Egg Carton Cracks the Standard Mould
Doodled Booze Branding
Au Yeah! Beer Packaging Contents Quench a Casual Craving
Ascending Drip Branding
Gravity Wine Packaging Plays with an Upturned Painted Logo
Brooding Self Branding
The 1 New Fresh Egg Concept Celebrates a Young Professional's Potential
Conjoined Caption Branding
Warm Heart Chardonnay Packaging Strikes and Amicable Conversation
Altruistic Aqua Branding
Wunderwasser Packaging Puts its Intentions Front and Center
Accordion Eco Cartons
This Chocolate Ecopack Concept is Light on the Earth and Generous on Dessert
Bulging Belly Branding
Mate Tea Packaging Loses its Pudge as its Contents are Consumed
Voluptuous Mug Sets
The Tea & A Glassware Collection by Luis Caicedo is Full-Bodied
Melting Cap Merchandizing
Dedina Rakija Packaging is as Juicy as its Contents
Cartooned Kindred Branding
Family Choice Packaging Caters to the Individual Members of the Clan
Homey Honey Branding
Ehn's Bee Local Packaging Highlights the Product's Origins
Pastoral Paradise Branding
Volim Honey Packaging Paints a Picture of its Wholesome Rural Source
Laundry-Line Biscuit Branding
BBROOD Packaging Leaves Over-Designed Competitors Out to Dry
Kingly Booze Branding
Zege Belgian Beer Packaging Moves Up the Marketing Hierarchy
Bottled Trouser Branding
The Limited Edition Dockers Alpha Khakis Whiskey Packaging
Cootie Catcher Cartons
Tea Smile Packaging is Playfully Assembled Origami-Style
Hand-Stamped Popcorn Bags
The Pipcorn Packaging is Inspired by Vintage 1850s Signage
Nationalist Water Bottles
The Timo Thurner Packaging for Aqua Monaco is German
Brash Beer Branding
Austin Beerworks is Swathed in Boldly Vibrant Packaging
UV-Cleaning Canteens
The Camelbak All Clear Sanitizes Your Water with a Lamp Inside the Cap
Super-Sized Pasta Packaging
Ashley Walker Creates a Noodle-Shaped Packaging Concept for Kraft
Peppy Pastel Product Branding
Hemkop Supercharges Their Line With Vibrant Packaging
Sketched Bottle Branding
Michelberger Booze Enchants with Fairytale-Inspired Packaging
Murky Mysterious Packaging
Curious Mixture Sports Present Intriguing Branding
Agency-Branded Beer
Image Brew Studio Enhances Marketing by Creating Own Booze
Palm Tree-Adorned Beverages
ABSOLUT MIAMI Honors the Hot City With This New Citrus Drink
Glass H2O Containers
These Facet Face Water Bottles Urge People to Return to the Tap
Haute Hawaiian Packaging
The Royal Kona Coffee Packaging Highlights the Coffee Bean's Origins
Power Button Branding
Off Buttermilk Packaging Promotes an Unplugged Potable Product
Adventurous Vino Packaging
The Marque de Burgos Wine Label is Full of Wanderlust and Whimsy
Gold-Hued Honey Branding
The Mieko i Miod Packaging Symbolizes Wealth and Plentitude
Tree Bark Wine Branding
The 'Alternative Organic Wine' Label Concept is Naturally Wrapped
Homey Heirloom Packaging
The Barish Bakers Packaging Takes You Back to Your Grandma's Kitchen
Anti-Imitation Milk Campaigns
The 'Got Real Milk?' Advertisement is Playfully Scathing
Udderly Adorable Dairy Branding
Mook Powdered Milk Packaging is Simple, Symbolic and Scrumtious
Bagged Beverage Packaging
82go Purely Portable Water is Eco-Friendly and Easy to Drink
Paper Refrigerator Pitches
The Cardboard Fridge Can Be a Playful Yet Professional Dairy Diorama
Timber-Cloaked Containers
Mamabrown Packaging Has an Unusual Wooden Label
Bobbling Beverage Brewers
The NO K.O. Milk Frother Stands as a Handy Appliances on Your Countertop
Canteen Dairy Containers
The Milk-Tumbler Turns the Liquid into a Convenient Water-Like Commodity
Collapsible Plastic Carafes
The BYOBeverage Flask is a Lightweight Way to Tote Liquor
Doorbell-Ringing Cow Campaigns
Dairy Producer Campina Sends Farming Herds to Meet Customers