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This Special K Packaging Mimicks the Look of its Liquid Sidekick

 - Feb 7, 2012
References: edjydesign & adesignaward
Cereal boxes have come to take a loosely standardized set of dimensions, manufactured taller than they are wide and wider than they are deep, as rectangular forms that tower over every other cardboard package in the pantry. Special K packaging rethinks the generally accepted shape of the breakfast food's box, instead likening it to its closest companion.

Jiyoung Byun took inspiration for this branding concept from the one-liter milk carton. This way, the dry portion and the wet portion of your morning meal actually match, affording a more balanced juggling act when setting the breakfast table.

Of course, this Special K packaging scheme differs from the conventional dairy container because one side of it is completely transparent. The unusual feature lets the consumer see the remaining volume within the receptacle, enabling one to measure and monitor his servings.