This collection of social media retail innovations show the various ways that networking is permeating the real world as an effective tool for not only connecting shoppers to brands but also shoppers to shoppers. The modern consumer is becoming more conscious about the items they buy, which is a driving force behind social media retail that allows them to discuss products or even see what others in their networks have purchased.
Brands are implementing the social media retail aspect into both online and offline shopping experiences, and even adopting the design of social networks into eShops and beyond. What's clear is that consumers are today more than ever looking to make shopping as social as possible even if they're shopping solo.
30 Social Media Retail Innovations
From Crowdsourced Fashion Retail to Social Media-Based Shops:
Michael Hemsworth — Aug 14, 2014 — Marketing
30
Flip Flop Vending Machines
Old Navy's Shoe Vending Machine Trades Tweets for Flip Flops
29
Hashtag Currency Shops
The Daisy Marc Jacobs Pop Up Shop Will Accept Tweets as Payment
28
Sweet Selfie Deliveries
Founder James Middleton Says Boomf's Next Step is Tricycle Delivery
27
Social Media-Reserving Car Purchases
The BMW M5 Instagram Promotion Provides Real-Time Buyers Info
26
Selfie Sharing Branding
Olapic Uses Selfies to Explain Customer Purchasing Habits to Clients
25
Social Media Vending Machines
IHeartRadio's Kiosk Turns Instagram Posts into Free Merchandise
24
Social Media Makeup Shops
This Concept Store Sells the Most Popular Make-Up on the Internet
23
Sweetheart Pharmacy Interiors
This Madrid Pharmacy Features a Romantic Ode to Health
22
Social Media Concept Stores
The Karl Lagerfeld Concept Store in Amsterdam is More Than Clothes
21
Pinboard Web Shops
'Amazon Collections' is a Pinterest Look-Alike
20
Social Media-Inspired Shops
The Online Startup 'Keep' Lets You Buy Items You See on Instagram
19
Photo-Based Retail Platforms
This Online Clothing Retailer is Using Snapchat to Sell Its Products
18
Crowdsourced Fashion Retail
A New Site Could Completely Change Plus Size Online Shopping
17
In-Store Instagram Displays
The New Macy's Location Features Millennial-Focused Tech Displays
16
Social Shopping Apps
The Fun Feature on Alibaba's Tmall App Tags Visible Brands in Photos
15
Social Media Shopping Platforms
Facebook and Shopify Now Allow Users to Buy and Sell Poducts
14
Social Media Shopping Apps
The Net Set App Will Make Shopping a More Social Experience
13
Personal Shopping Services
Zappos' Free Personal Web Shopper Service Suggests Style Matches
12
Social Media Shopping Carts
#AmazonCart Lets You Add Items to Checkout Later from Twitter
11
Social Media Retail Stores
The Paytagz Website Makes a Full Retail Experience Out of Instagram
10
Social Media-Based Shops
The Kellogg's Social Media Shop Exchanges Cereal for Instagram Photos
9
Social Media Shopping Platforms
Nathan Hubbard is Looking to Introduce Twitter Shopping
8
Social Media Gift Cards
'You Got a Gift' Sends eGift Cards by Email, SMS and Facebook
7
Incentivized Fashion Apps
Tagspire Gives You Money When People Purchase the Products You Post
6
Immediate Access Shopping Apps
Amazon Flow Gives Users the Ability to Scan Anything, Anywhere
5
Mobile B2C Communities
JD.com's App Connects Shoppers and Vendors Through Social Media Posts
4
Social Media eCommerce Services
'SnapMe' Enables Instagram Shopping Directly from a Feed
3
Fashion-Focused Purchasing Apps
'Trendabl' Allows You to Find and Buy Your Dream Wardrobe
2
Pinboard-Retailer Holiday Collabs
The 'Dear Topshop' Campaign Makes It Easy to Buy from Topshop
1
Photo-Based Retail Services
Hashbag's Marketplace Service Identifies Items for Sale on Instagram
Related Ideas
Sustainable Streetwear Store Interiors
Snarkitecture Embraces Recycled Materials for This Store
Social e-Commerce Platforms
Hoppn Creates "A New Type of Centralized Online Shopping Experience"
Next-Gen Sneaker Stores
Foot Locker's Store of the Future Concept is Bolder and Easier to Shop
Interactive Arcade Storefronts
JD & Snap London Created an AR Storefront for Christmas
Expressive AR Fashion
Innovation Metaverse Design Story is a Digital Collection from H&M
Gen Z-Focused Fashion Labels
The 'MIXT' Label Caters to Youthful Fashion-Forward Indian Consumers
Contemporary Engaging Stores
New Balance Opens Unique Retail Concept Store on in Boston
Community-Driven Retail Stores
Stone Island's Munich Store Emphasizes the Importance of Community
Virtual Beauty Storefronts
The Clinique Lab is a Next-Gen Digital Retail Concept
Emerging Technology Publications
New Society Has Launched Its Inaugural Book About Technology
Engaging Shelf Displays
Netvisual is Elevating In-Store Advertising with its Shelf Edge Displays
Interactive VR Styling Apps
'J.Crew' Launched a Closet Management and Shopping App for Vision Pro
AI-Powered Shopping Apps
Shoptrue Curates Personalized Fashion Picks with Artificial Intelligence
On-Demand Fashion Production
Shein Moves Away From its Fast Fashion Roots with New Manufacturing
AI-Powered Shopping Tools
Google AI Now Allows Shoppers to Browse AI Product Recommendations
AI-Powered Fashion Apps
The 'Blend' App Helps Users Find Products That Suit Their Style and Budget
Online Merchandise Storefronts
The Panera Shop Gives Access to Bread-themed Apparel & Carb-Couture
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
One-of-One Clothing Collections
mmERCH Uses Generative Design to Create "Neo-Couture"
Multi-Brand Virtual Malls
Bloomingdale’s Virtual Experience Spotlights Beloved Brands
AI-Powered Virtual Closets
Stylitics' Products Support Next-Gen Personalized Shopping
Digital Celeb Shopping Experiences
This Walmart Digital Shopping Experience Has Customized Carts
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
Circular Shopping Experiences
The Stock Market by Selfridges is a Sustainable Shopping Experience
Authentic Streetwear Stores
eBay's Canal Street Wear Features On-Site Authentication
Shoe Retailer AI Apps
SuperStep Partnered with 'IMSHOP' to Create a Convenient Mobile App
AR Retailer Haircare Experiences
Walmart Beauty Virtual Try-On Now Includes Hair Color Products
Content-Inspired Physical Retail Experience
Netflix House Creates a Space for Fans to Buy Merch
Co-Browsing Shopping Platforms
buywith's Next Gen Co-Browsing Patent Helps Customers Shop Together
Digital Streetwear Collaborations
The Fabricant x Highsnobiety Dropped During Paris Fashion Week
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Eco-Friendly Inclusive Apparel
SHEIN Launches evoluSHEIN Line Designed to be Accessible for All
Small-Format Department Stores
Macy’s Unveils Plan to Open Up to 30 Small-format Stores
Customer-Driven Marketplaces
COS Clothing Partnered with Recurate on a C2B2C Marketplace
Virtual Department Store Influencers
Mira is Joining the M&S Insiders Influencer Program
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
AI-Powered Outfit Shopping Features
The eBay Shop the Look Feature is Powered by eBay.ai
Sustainable Fashion Stores
Cos Unveils Two Stores in Stockholm and Mexico City
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Gamified Shopping Apps
Yaysay Combines AI-Powered Personalization & Gamification
Digital Holiday Dresses
Bershka x DressX Digital Going Out Collection Targets Gen Z Customers
E-Commerce Advertising Solutions
Reddit is Enhancing its Reach with the New Dynamic Product Ads
Online Fashion Retailers
ByteDance Launched a New Multinational Storefront Called 'If Yooou'
AI-Powered Retail Tools
Walmart is Introducing a New Series of AI Tools for Customer Experience
E-retailer Fashion Pop-ups
The SHEIN Pop-up Shop Experience Opens March 23 at the Eaton Centre
Reimagined Digital Fashion
The Fabricant's Deep/23 Collection Refreshes Designs from 2017 with AI
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Mixed-Reality Shopping Apps
StockX Launched an Immersive Way to Shop with the Apple Vision Pro
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
AI-Powered Fashion Assistants
Zalando is Launching a Virtual Assistant Powered by ChatGPT
Community Commerce Pop-Ups
TikTok Shop UK Opened a Pop-Up on London's Oxford Street
Experiential Social Clubs
Marshalls' Good Stuff Social Club Empowers & Connects Women
Metaverse Shopping Malls
Avatly Offers a New Hybrid Shopping Experience for Avatars
Retailer-Backed Beauty Categories
Moda Operandi Launches a Curated Beauty Category
AI Advertisement Additions
Meta Introduces a New Suite of AI-Powered Advertising Tools
AI Beauty Shopping Apps
Trendio's Video Shopping App Shares Personally Curated Content
Circular Metaverse Capsules
H&M Releases a Metaverse-Inspired Collection at Its Williamsburg Store
Interactive Activewear Metaverses
Alo Yoga Launches a Virtual Reality Shopping Experience
Social Commerce Apps
GIST is an App-Based Social Platform for Sharing Purchases with Friends
Efficiency-Driven Digital Ad Solutions
ShopLiftr is Revolutionizing Digital Advertising
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Phygital Fashion Platforms
Macy's and Journee Debut the mstylelab Platform for Users
Japan-Expansive Physical Fashion Stores
Studio Nicholson Gets a New Store in Tokyo
Live Commerce Holiday Windows
TalkShopLive's WindowShopping Merges Physical & Digital Experiences
Social Commerce Platforms
21 Buttons is a Social Fashion Shopping Network
Interactive Phygital Hoodies
Beyond's Phygital Fashion Capsule Can Be Tried on with AR
Metaverse Fashion Malls
Users Can Virtually Try on Mango Designs in Roblox's Outfit Shopping Mall
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Shoppable Virtual Beach Houses
The J.Crew Virtual Beach House Shares Interactive Content & Games
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Shoppable TV Show Ads
Shop the Scenes Allows You to Purchase Furniture, Clothing, and More
Experiential Shopping Platforms
sune Shares a Fun and Engaging Way for Gen Z to Shop
Secondhand Fashion Editorials
Vinted Styled a Shoot Exclusively with Vinted Finds
Luxury Avatar Outfits
Valentino Created Digital Fashion Looks for Meta Avatars
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
Early-Access Shopping Apps
The J.Crew App Provides Users Access to Sales 48 Hours in Advance
Try-On E-Commerce Solutions
Zero10 Launches the New AI-Enabled Try-On Tools for E-Commerce
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
Social Media-Inspired eCommerce Features
Amazon Inspire Features Content and Lets Users Shop Looks
AI Clothing Try-Ons
Google's AI Shopping Feature Shows How Apparel Looks on Real Models
Streamlined Shoppable Video Ads
Instacart Launches New Shoppable Video Ads in 'Ads Manager'
All-Angle Sneaker Shopping Engines
Google Search Allows Users to View Shoes from All Angles
Omnichannel Grocery Technologies
Instacart Launches the New Omnichannel Solutions for Grocers
Digital Delivery Service Storefronts
Instacart Storefront Lets Retailers Customize the Interface
AI-Generated Shopping Campaigns
Sandton City's Latest Campaign Integrates Smart Technology
AR Secondhand Shops
American Eagle Outfitters' RE/AE Shop Spotlights Sustainable Goods
Beauty-Focused Shopping Apps
The 'Trendio' Live Shopping App Offers Access to Beauty Content
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Influencer Search Apps
Mavn Connects Influencers with Their Favorite Brands for Paid Opportunities
Wasteful Fashion Campaigns
Vestiaire Collective Reminded People to Shop Mindfully on Black Friday
Communication App Shopping Experiences
WhatsApp Flows Allow for In-App Booking and Shopping
Third-Party Artisanal Marketplaces
Michaels Launches the MarkerPlace Alternative Marketplace
Branded Customer Resale Marketplaces
Relove Enables Businesses to Launch C2B2C Storefronts
Virtual Beauty-Focused Stores
Laura Mercier Debuts the Virtual ‘World of Beauty’ Store
Active Lifestyle Retailer Ranges
The Sports Edit on M&S Now Features Reebok and Puma
Social Shopping Apps
Locker Helps Users Organize, Share, and Earn from Online Wishlists.
Digital Luxury Apparel
Meta and Valentino Have Partnered to Launch a Line of Digital Clothing
Social Shopping Features
YouTube Introduces a New 'Shopping Collections' Feature for Creators
Social Media Forecasting Tools
WGSN TikTok Analytics Harness Data, Insights and More
eCommerce Fashion Sizing Solutions
'Stailor' Helps Customers Get the Right Size to Reduce Returns
Newly Renovated Fashion Stores
NEIGHBORHOOD Recently Re-Opened Its Shibuya Flagship Store
Circular Fashion Shops
Asket Supports a Sustainable Fashion Future with Resale & Repair
Authenticated Product Review Apps
This App Matchers Shoppers With Brands Looking For Reviews
Self-Guided Cannabis Retail Experiences
BLAZE ECOM Revolutionizes In-Store Cannabis Retail
Accessible Mixed-Reality Media
Chapter 2 Welcomes New Society to Revolutionize the Media Frontier
Digital Retailer Strategy Updates
This Walmart eCommerce Update Refreshes the Website and App
Text-Based Shopping Features
Walmart Unveils a New Shopping by Text Feature for Mobile Shoppers
Personal Shopping Assistants
Klarna Debuts a More Personalized Shopping Feature Dubbed Ask Klarna
Retail Social Platforms
Walmart is Taking Social Media Seriously with 'Walmart Creator'
Personal Style Jewelry Campaigns
RS Pure's #Authentic100 Shares the Styles of 100 Influencers
B2B eCommerce Retailer Platforms
Walmart Business Streamlines Access to Essentials
Online Sustainable Fashion Toolkits
Fashion Takes Action Features an Important Resource
Private Social Photo Apps
The 'Retro' App Focuses on Mindful Sharing with Select Others
Small-Format Retailers
Nordstrom’s Small-Format Strategy 'Closer to You' is Expanding Until 2025
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Digital Social Sharing Spaces
The Shilo App Invites Users to Share and Curate What They Love
P2P Clothing Rental Platforms
Sizters: Rent & Lend Fashion Provides Luxury Wardrobes to Rent
Virtual Personal Styling Services
Fashivly Was Founded by Professional Stylist Ashlyn Greer
AI-Powered Search Features
Shop Premium Outlets Enhances its Online Shopping with AI-Powered Tools
Virtual Shopper Solutions
Firework Launches a One-to-One Video Chat Solution for Virtual Shoppers
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Community-Driven Collector Apps
Connectible is a First-of-Its-Kind Social Media App for Collectors
Crowdsourced Outfit-Picking Apps
Choiced Let's Users Crowdsource Their Outfit Options
Personalized Fashion Advice Tools
Urban Stylers Offers Personalized Virtual Styling and Advice
Shareable Purchase Features
Fashion Retailer Hollister Has Launched Its New Share2Pay Option
Sporty Digital Apparel
Roots & Stadium Live Launched a Digital Experience for Gen Z
Social E-Commerce Platforms
TikTok is Launching a New E-Commerce Platform for Consumers
Home Decor Apps
Pottery Barn Kids and Pottery Barn Teen Launch Mobile Apps for E-Commerce Sales
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
Digital-First Denim Brands
True Religion Will Become a Digital-First Brand with its New Mobile App
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Minimally Designed Store Openings
London Opens its Door at the New Self-Portrait Store in Chelsea
Video Call Shopping Services
Apple's Specialist over Video Service Enhances Personalization
Fashion Resale Platforms
SHEIN Launches a New Peer-to-Peer Resale Platform Called SHEIN Exchange
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Integrated Merchandise Media Platforms
OnlyFans Integrates Merchandise Shopping on its Platform
Enhanced Shopping Results
Google Updates its Search Engine to Better Aid Holiday Shopping
Locally Focused Footwear Stores
The Athlete's Foot Opened a Neighborhood Concept Store in Atlanta
Live Shoppable Streams
CommentSold Introduces a New Shopify Feature for Live Shopping