These examples of Snapchat campaigns provides an overview of the various advertising methods currently available to brands on the platform. With ad ratings company Nielsen recently announcing that it will track campaign performance on the app, it's clear the medium is here to stay in the world of marketing.
Before Snapchat had developed an official advertising division, brands like Mountain Dew and Call of Duty took to the mobile app with covert campaigns run through branded accounts. Since then, Snapchat has evolved to offer such sponsored content as location-specific filters, interactive lenses and the opportunity to run ads in the Discovery Story section.
Notable innovations that has thus far emerged include an age-gated tool that helps alcohol brands reach consumers of age, as well geofences that allow brands to limit access to geofilters to those presently inside a retail location.
29 Examples of Snapchat Campaigns
29
Gold Star Snapchat Lenses
This Starbucks Snapchat Lens Marks the Launch of a New Loyalty System
28
3D Social Media Filters
Snapchat's First-Ever 3D Filter is Sponsored by 'Underworld: Blood Wars'
27
Social Fast Food Geofilters
McSnaps Were Special Geofilters Accessible Only at McDonald's Stores
26
Social Media Guacamole Promotions
This Snapchat Campaign Celebrates National Guacamole Day 2016
25
Fast Casual Snapchat Filters
An IHOP Snapchat Partnership Will See In-Restaurant Geofilters
24
VIP Ticket Geofilters
Toyota Used a Snapchat Filter to Offer an Exclusive Lollapalooza Concert
23
Whiskey Snapchat Campaigns
Jameson is the First Alcohol Brand to Use the Age-Gated Tool Nationally
22
Dreamy Singer-Inspired Social Filters
The Lana Del Rey Filter on Snapchat Features a Flower Crown
21
Sponsored AR Filters
Snapchat's Sponsored AR Filters are Now Open for Advertising
20
Integrated Social Racing Campaigns
This New Nascar Campaign Incorporates Twitter and Snapchat
19
Utility Vehicle Snapchat Campaigns
The Jeep Snapchat Campaign Encourages User-Generated Content
18
Romantic Fry Campaigns
New York Fries Offers a New Snapchat Filter to Encourage Kissing the Food
17
Disappearing Animal Campaigns
WWF Compares Endangered Animals to Vanishing Snapchat Photos
16
Secretive Gaming Campaigns
This Call of Duty Video Game Advertising Stunt Covertly Uses Snapchat
15
Ephemeral App-Install Campaigns
Cookie Jam is the First to Roll-Out App-Install Ads on Snapchat
14
Easter Egg Snapchat Lenses
Cadbury Creme Egg Unveiled a Sponsored Snapchat Lens in the UK
13
Ghoulish Social Media Filters
The Ghostbusters Film is Using a Snapchat Filter to Get Tickets Sold
12
Taco Mask Snapchat Lenses
The Cinco De Mayo Taco Bell Snapchat Lens Was a Huge Success
11
Viral Snap Series
Snapchat Launches a New Program Through the Discover Feature
10
Life-Saving Photo Filters
Snapchat Launched Charity-Benefitting Photo Filters for World AIDS Day
9
Secretive Party Campaigns
Jagermeister's Undercover Games Used Snapchat to Reveal a Secret Party
8
Ephemeral Race Campaigns
Huawei's Snapchat Marketing Campaign is Staged Like a Race in Paris
7
Charitable Burger Geofilters
A&W's Campaign on Snapchat Brings Attention to 'Burgers to Beat MS'
6
Social Beverage Campaigns
This Mountain Dew Campaign Features a Real-Time Snapchat Plot
5
Olympic Snapshot Campaigns
LA is Engaging Snapchat Users in a Bid for an Upcoming Summer Olympics
4
Smartphone Grilling Campaigns
Burger King's 'Snap King' Has People Grill Burgers from Competitors
3
Social Media Brand Advocates
GrubHub Snapchat Inspires Content Sharing & Recruitment Opportunities
2
Festival-Focused Video Sharing
These Snapchat Coachella Filters Create Concert-Branded Clips
1
Photo-Sharing Football Apps
The NFL and Snapchat Have Teamed Up for an Enhanced Fan Experience
Related Ideas
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Conference Call AR Lenses
Microsoft Team Integrates Snapchat AR Lenses to its Video Chat Feature
Horror-Themed Phone Campaigns
Samsung's Join the Flip Side Takes Cues from 90s Horror Movies
AI-Created Campaign Images
Martini Launches an AI-Powered Alcohol Campaign with a Flavor Focus
Interactive Arcade Storefronts
JD & Snap London Created an AR Storefront for Christmas
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
AI-Generated Ad Platforms
Picsart Develops the New Adpilot Platform to Generate Ads On Demand
AI-Powered Marketing Services
Skai Offers Omnichannel Marketing Through One Login
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Unfiltered Dating Apps
The 'RAW' Dating App Shows a Person's Authentic Self
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Fake Ketchup Campaigns
This Heinz Campaign Exposes "Ketchup Fraud"
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Anti-Filter Beauty Campaigns
Dove is Inviting Social Media Users to Fight Digital Distortion
Coded Snack Campaigns
Takis is Launching at Aldi in the UK with Drop Codes
Sticker-Creating Social Tools
Instagram Releases a New Sticker Creation Feature for Creators
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Gen Z Hotline Campaigns
Simply Spiked's 'Peach Responsibly' Campaign Addresses Generational Gaps
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Suggestive Spread Campaigns
The Marmite First Timers Campaign Targets Gen Z
NFC-Enabled Face Stickers
Shu Uemura's Limited-Edition Stickers Create Digital Content
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Digital Fast-Food Restaurants
YUM! Brands is Expanding its Technologies for Digital Sales
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Gen Z Dating Campaigns
Tinder's 'It Starts with a Swipe' Shows Celebrates How Gen Z Connects
Visualized Social Streaming Features
Spotify and Snapchat are Launching the Share Track Lens
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Monetizable Mobile Gaming Apps
'Playbite' Enables Players to Win Gift Cards and Prizes
Gen Z-Focused Coachella Campaigns
Pinterest Partners With Coachella to Connect With Gen Z
E-Commerce Advertising Solutions
Reddit is Enhancing its Reach with the New Dynamic Product Ads
AR Music Concerts
The Rolling Stones Bitmoji Show Lens Promotes a New Album
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
AI Advertisement Additions
Meta Introduces a New Suite of AI-Powered Advertising Tools
Video-Style Chat App Features
WhatsApp Instant Video Messages Enables Quick Communication
Inclusive Digital Platform Experiences
Google Launches More Inclusive Assistance to its Platforms
Micro-Influencer Marketing Services
SCREENSHOT Micro Boost Refines the Brand-Creator Experience
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Gamified Eyecare Campaigns
LensCrafters Debuts Blinky's Eye Odyssey with Adventure & Eye Care
Running Partner Messaging Apps
Find Your Next Running Partner Through Strava Messaging
Product-Integrated Filters
NYX and Snapchat Launched the 'Beauty Bestie' Shopping FIlter
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
QSR Gen Z Campaigns
Chipotle Targets Gen Z with Wellness Snapchat Lens and Menu Items
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Detachable Mobile Camera Lenses
The 'LensUltra' Lenses Elevate Smartphone Photography
Experiential Shopping Platforms
sune Shares a Fun and Engaging Way for Gen Z to Shop
Digital Avatar Cosmetics
e.l.f. Cosmetics & Snapchat Debuted the First Bitmoji Beauty Drop
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
Image-Based Alternative Social Medias
'Noteit' is a Snapchat-Inspired App for Gen Alpha Users
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Gamified Youth-Focused News Apps
RocaNews Uses Challenges and Quests to Encourage Staying Informed
AR Infrastructure Lenses
This Augmented Reality Lens Reveals Innovation Everywhere in NYC
Social Media Political-Content Limitations
Meta is Reducing Political Content Recommendations
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
AR Garment Try-Ons
H&M Launches a Virtual Try-On Lens Wearable Through Augmented Reality
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Interactive AR Experiences
The Sendit App Engaged Gen Alpha on Valentine's Day
Gen Z Sports Apps
Stadium Live is Aiming to Entice Gen Z Consumers with Immersive Experiences
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Omnichannel Grocery Technologies
Instacart Launches the New Omnichannel Solutions for Grocers
Social Content Creator Platforms
The 'Marble' Social Media Manager Platform Offers Insights
AR Secondhand Shops
American Eagle Outfitters' RE/AE Shop Spotlights Sustainable Goods
Meme-Like Social Platforms
Social Platform Spill Launches its Beta with a ‘Meme-Forward’ Aesthetic
AI-Powered Design Apps
Adobe Launches an AI-Powered Mobile App Called Adobe Express
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Spa-Like AR Filters
Garnier's Vitaverse Immerses Beauty Lovers in a Serene Spa Setting
Efficiency-Driven Digital Ad Solutions
ShopLiftr is Revolutionizing Digital Advertising
Influencer Search Apps
Mavn Connects Influencers with Their Favorite Brands for Paid Opportunities
Customizable Content Effects
Google Introduces New Editing Features to the Photos App
ChatGPT-Powered Social Services
Snapchat is Expanding its My AI Service to All of its Users
Car-Free AR Lenses
Bolt's Feels Like Home Campaign Uses AR to Envision Car-Free Spaces
Ad-Enhancing Feedback Tools
Google Ads Launches the 'Creative Guidance' Campaign Tool for YouTube
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Screenshot-Organizing Apps
Camp is a Screenshot Organizer That Leverages AI for Powerful Results
Short-Form Foodie Feeds
Uber Eats is Testing Out a New Vertical Feed Like TikTok and Instagram
Image-Sharing Social Applications
Lapse is a New Image-Sharing App Loved by Gen Z Consumers
Spooky Street Ad Experiences
These Fanta Halloween Projections Took Over a Busy Stockholm Street
Authenticated Product Review Apps
This App Matchers Shoppers With Brands Looking For Reviews
Photo-Collecting QR Codes
GuestSnap Uses a QR Code to Collect Guest Photos at Events
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Youth-Catered Transportation Apps
Uber Introduces Teen Accounts in the Latest Update
QSR-Backed SMS Marketing
McDonald's Launches a SMS Marketing Campaign Using a New Phone Number
Vacation Rental Campaigns
Airbnb Debuts an Animated Ad That Celebrates Booking a Place to Yourself
Private Social Photo Apps
The 'Retro' App Focuses on Mindful Sharing with Select Others
Gen Z Advertising Tools
YouTube Launches a New Music Tool to Connect Advertisers with Gen Z
AI-Fuelled Mobile Design Apps
Adobe Launches its Express Mobile App for Design On-the-Go
Celebrity Social Feeds
BeReal Introduces the Celeb-Exclusive 'RealPeople' Feed on its App
Gen Z-Focused Hotel Campaigns
Hyatt Recruits College Athlete Jalin Hyatt to Attract Gen Z
Hidden Social App Mini-Games
Instagram Entices Users with Hidden Games in Their DMs
Parental Social App Controls
Meta Debuts a Series of New Features Across its Social Media Apps
Authentic Ambassador Campaigns
BeReal is Looking for "The Realest Person on Earth"
Show-Sponsoring Branding Partnerships
Coca-Cola, Henkel and Scott’s Sponsor Three Roku Originals
Social Media-Integrated AI Lenses
Snapchat Launches the New AR Lenses with ChatGPT
Distraction-Free Flip Phones
Consumer Cellular Unveils its 'Shot on Flip Phone' Campaign
Interconnected Messaging Ecosystems
Whatsapp to Introduce Support for Messages Third-Party Apps
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
Parental Social Controls
Snapchat Debuts New Parental Controls for Parents Monitoring Their Kids
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Mobile Streaming App Stories
Twitch is Rolling Out a Daily 'Story' Feature on its Mobile App
Video-Enabled Dating Apps
The 'Candid' Dating App Lets Users Show Their Personality with Video
Unpredictable Festive Ad Campaigns
The American Red Cross Launches the New Snowfall Campaign
Social App Feature Updates
Instagram is Moving the Status Update Notes to Profiles
Social Video Algorithm Transparency
TikTok Explains the Reason Behind Users' For You Pages
Authenticated News Apps
Digital Trust Network 'Click' Challenges the Threat of Misinformation
Location-Based QSR Technology
Chipotle is Integrating Location-Based Technology Into its App
Playful Dating Experiment Campaigns
Kraft's Swipe Right for Mayo Campaign Social Experiment
Social Sun Care Challenges
Cosrx's #LayerYourSPF Campaign Reached Milestone Views on TikTok
Photo-Based Messenger Services
Snapchat Users will Soon be able to Pay to Restore Lost Streaks
Photo Editing Mobile Expansions
Capture One Launches its Platform on Mobile Devices
Localized Networking Platforms
Presence Connects Users with Like-Minded Individuals Nearby
Hand Sanitizing Stadium Campaigns
Shimmy Launched an OOH Campaign at Gillette Stadium
Creator Content Hubs
TikTok Launches a New World Hub to Help Brands Connect with Audiences
Secondary Social Media Features
Instagram is Rolling out the Flipside Feature On User Profiles
AI-Powered Video Advertisements
YouTube is Utilizing AI to Enhance its Advertising Approaches
Money-Saving Grocery Apps
Schnuck Markets and Upside Launch a Co-Branded App for Rewards
AI Chat Companions
My AI Offers a New Way for Snapchat Users to Engage Generative AI
Short-Form Gaming Video Apps
'FreshCut' is TikTok for Video Games and Gaming News
AI-Generated Image Backgrounds
Snapchat Launches the AI-Powered 'Dreams' Feature
Transparent Paid Partnership Features
LinkedIn Is Releasing a New Feature for Brand Partnerships
Social Sharing Upgrades
Snapchat Introduces an After Dark Feature for Dynamic Sharing
Artist-Empowering Streaming Insights
Spotify Campaign Kit Provides Unmatched Streaming Insights
Energetic Filtered Water Campaigns
Brita's Taste Over Everything Campaign is Youthful & Optimistic
Music Content Campaign Tools
Spotify Presents the Showcase Tool for Artists to Promote
Influencer-Focused Ad Platforms
Pearpop Helps Brands Find Creators to Sponsor in an Easier Way
Phone-Based User-Targeted Campaigns
PlugSMS Helps Users Launch Campaigns From Their Phones
Notification-Silencing App Features
Instagram Debuts 'Quiet Mode' to Encourage Users to Disconnect
Creative Collaboration Clubs
Dazed Has Launched a New Social Media App Called Dazed Club
Seamless Sports Betting Apps
theScore Bet Debuts New Commercial Spots as part of Fall Campaign
Creator-Focused Messaging Features
Instagram Launches 'Broadcast Channels' for US Creators
Gamified AI Quizzes
SnapQuiz Offers a Vast Library of Quizzes with Something for Everyone
Presidential Note Campaigns
Joe Biden Launches a New Boomer-Focused Campaign Using the Notes App
Festive Chip Campaigns
KETTLE Chips' Christmas Campaign Features 24 Days of Prizes
Generative AI Beverage Ads
The Coca‑Cola® Masterpiece Campaign Leverages AI to Create Visual Magic