The prevalence of the Internet has allowed advertisers to launch QR code campaigns in an effort to integrate the online world with the real one. Since QR codes provide a quick and convenient way to launch web pages, they have become increasingly prevalent in both print and interactive campaigns. The simple and effective functionality of QR codes has allowed them to efficiently augment any promotion. This list contains campaigns and ads that incorporate QR codes in a fun and effective way.
The smartphone's popularity has presented marketers with the chance to incorporate multimedia elements into their 2D print ads. Using QR codes, advertisers have brought print visuals to life. Promotions like speaking smartphone ads use video elements to grab the attention of readers. Other campaigns like scannable product deliveries and virtual pop-up shops leverage smartphones to let consumers instantly buy products upon seeing an ad.
30 QR Code Campaigns
From Scannable Subway Libraries to Invitation-Carrying Bananas:
Alexander Lam — Aug 8, 2013 — Marketing
29
Interactive Retail Maps
Ralph Lauren's Window Display is an Interactive Shopping Experience
28
QR Code Flag Ads
The CI Central de Intercambio Campaign Promotes Informed Travel
27
Bare Naked QR Codes
The Zappos More Than Shoes Ads Ask Viewers to Dress Models
26
Honest Augmented Reality Tags
Absolut Truths Take You to Another World
25
Archaic Fresh Food Campaigns
Bosch Puts Fake Prehistoric Meat in Supermarket as a Stunt
24
Fashion Buying Technology
Ralph Lauren's QR Codes and Interactive Windows
23
Scannable Subway Libraries
The Physical Digital Library in Bucharest Subway Lets Passengers Read
22
Scannable Window Shopping
John Lewis Virtual Shop Lets People Conveniently Click and Collect
21
Clever Brand Melding Ads
The Seat QR Code Ads Personify the BlackBerry Barcode
20
Personalized QR Code Stickers
The Heineken 'U-Code' Sends Customized Messages
19
Couples-Only Discount Codes
The Scandinavian Airlines 'Couple Up to Buckle Up' Promo
18
Augmented Sausage Packaging
Bemis' Transforms Branding with Interactive Package Systems
17
IQ-Screening Campaigns
A QR Code Test by Agency YehoshuaTBWA Screens for Smart Students
16
Self Esteem-Boosting Bags
This QR Campaign Raises Your Self-Esteem
15
Scannable Product Deliveries
Walmart and P&G's PGMobile Trucks Offer Convenience & Accessibility
14
Interactive Auto Ads
Ford's Interactive Print Ad Reveals the Explorer's Best Features
13
Social Media-Incorporated Cups
The Budweiser Buddy Cup Sends a Friend Request with Every Cheers
12
Fresh Fruit QR Codes
Taco Bell Uses Lemons and Avocados to Create Giant Code
11
Virtual Pop-Up Shops
Christmas Shopping Made Easy with Wal-Mart’s Virtual Pop-Up Shops
10
Print Magazine of QR Codes
Tada Gets
9
Speaking Smartphone Ads
Reporters Without Borders Creates Print Ads That Actually Speak to You
8
Candy Packaging Games
Cadbury 'Quaksmack' is a Deliciously Fun Augmented Reality Game
7
Jet-Setting Subway Stunts
The Fastweb Fastline Campaign Brought Italians to Tokyo in Seconds
6
Invitation-Carrying Bananas
The 'Banana Ambassador' Campaign Invites Tourists to Visit Ecuador
5
Scannable Rooftop Marketing
Phillips & Company Blue Marble Takes Advantage of Google Maps
4
Animated Obituary Ads
The 'Interactive Obituary' Brings Newspaper Postings to Life
3
Scannable Pick-up Lines
The QR Code Beer Bottles Help Singles in Singapore
2
Video Postage Stamps
The Australia Post's Unique Postage Stamp Lets You Send a Video
1
Interactive Beer Campaigns
The Message in a Bottle Campaign Allows You to Attach Videos to Bottles
Related Ideas
Horror-Themed Phone Campaigns
Samsung's Join the Flip Side Takes Cues from 90s Horror Movies
Subtle Smartphone-Friendly Printers
The Conceptual Samsung Image Box Instantly Offers Keepsakes
Interactive Arcade Storefronts
JD & Snap London Created an AR Storefront for Christmas
Interactive Holiday Sweaters
The New Pillsbury Holiday Sweater Features a Built-In QR Code
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Phygital To-Do List Devices
The Conceptual 'PRESS' Task Device Helps Users Focus
Augmented Reality Travel Murals
Tripadvisor's City Murals Entice People to Sunny San Diego
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Coded Snack Campaigns
Takis is Launching at Aldi in the UK with Drop Codes
Playable Beer Coasters
This Budweiser Campaign Uses Vinyl Coasters to Support Underground Artists
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
AR Bracelet Billboards
This Tiffany Lock Bracelet Billboard Virtually Unboxes Itself
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
NFC-Enabled Face Stickers
Shu Uemura's Limited-Edition Stickers Create Digital Content
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
Computer-Vision Self-Service Kiosks
Toshiba's Vision Kiosk Identifies Items Without Barcodes
Inclusive Shopping Labels
Coca-Cola Debuts NaviLens QR Codes for Visually Impaired Consumers
Hydrating Outdoor Billboards
Gatorade's BPM Pay Panels Replenish Urban Athletees on the Go
Digital Grocery Screens
Kroger Launches the New Digital Smart Screens Across 500 Store Locations
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
AR Sampling Advertisements
The #TakeATaste Campaign Shares Free Coca-Cola Zero Sugar Bottles
Cheeky Wireless Service Ads
Visible's New Campaign with Jason Alexander Highlights Transparency
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Monetizable Mobile Gaming Apps
'Playbite' Enables Players to Win Gift Cards and Prizes
AI-Enhanced QR Codes
Mary Srl Has Introduced a Groundbreaking Update to Its QR Code Barcode App
Sustainable QR Code Initiatives
Don Simon Launches an Education Initiative Using Pure-Pak eSense
Sculptural AR Installations
Revolut's Platinum Portal Shares the Benefits of a Luxury Card
QR-Code Pet Tracking Devices
Ring Unveils the Ring Pet Tag as a Wearable Tracking Device
Virtual Pub Museums
Heineken Pub Museums Spotlight Important Cultural Locations
Scannable Snack Charity Campaigns
This Pringles Movember Campaign Updates the Brand's Mascot
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
AI-Powered Fintech Tools
Square Introduces Ten New Generative AI Features for Content Creation
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
AI-Assisted Cooking Partnerships
Unilever and Be My Eyes Partnered to Support Shoppers
E-Commerce Advertising Solutions
Reddit is Enhancing its Reach with the New Dynamic Product Ads
AR-Powered Cereal Games
General Mills Releases a New Digital Monster Game for Consumers
Programmable QR Code Tags
Openscreen's Cloud Tags Help Users Digitize Their Lives
Interactive Recruitment Billboards
easyJet's Campaign Encourages Women to Consider a Pilot Career
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Emoji-Inspired Beer Campaigns
Corona's Emojiless Pledge Fights Digitization & Celebrates Reality
Sunset Beer Campaigns
Corona's Sunset O’Clock Campaign Creatively Uses Time Stamps as Rewards
Wasteful Shopping Billboards
Not On The High Street's Billboards Highlight a "Don't Gift Guide"
Celebratory Hot Chocolate Promotions
This Cadbury 200th Anniversary Promotion is Launching Now
Selfie Identity Verification
Cabify and Incode Technologies Introduce a New Verification Feature
Scannable NFC Business Cards
The OVOU Smart Business Card Sends Users to a Custom Link
Holiday Meal Kit Giveaways
Goodfood is Offering Free Meals and Discounts to Lucky Customers
Customizable White-Label Consumables
Printify Offers On-Demand Consumables for Brands & Businesses
Cheeky Electric Vehicles Ads
Škoda 'Hijacks' Competitors in Innovative Marketing Campaign
Music-Inspired Avatar Campaigns
Bang & Olufsen Launches the See Yourself in Sound Ad
Name Change QSR Promotions
The Subway Name Change Promotion Rewards Consumers Who Change Names
Sustainable QSR Litter Adverts
McDonald's Malta Presents New Captivating Eco-Centric Campaigns
Digitally Led Bakery-Cafes
Panera's Small-Format Store Has a Digitized Menu & Tracking Screens
Mobile 3D Scanning Apps
Epic Games and Capturing Reality Debut the RealityScan iOS App
Accessible Subway QR Codes
Colorful QR Codes in New York's Subways Will Help People Navigate
Digital Wallet Loyalty Solutions
Loopy Loyalty Adds Loyalty Cards in Apple and Google Wallet
Reloadable Contactless Keychains
Zara is Replacing Single-Use Gift Cards with Keychains
Virtual Car Meetups
7-Eleven is Inviting Fans to Meet Virtually in Fortnite
Advertising E-Commerce Tools
Tokens Launches the Valor E-Commerce Platform for QR Code Advertising
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Motivational Breakfast Ccampaigns
Quaker Canada Introduces '100 Reasons to Rise'
Interactive Digital Menus
Tabmeal Empowers Restaurants to Revolutionize the Way Guests Order
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
AI-Powered Health Communication Platforms
Humetrix is Set to Introduce SOSQR Global at CES 2024
Social Shopping Apps
Locker Helps Users Organize, Share, and Earn from Online Wishlists.
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Cinco de Mayo Campaigns
Cuervo with Haley Lu Richardson on a Celebratory Campaign
QSR Food-Inspired Door Designs
McDonald's France Launches a New Digital Campaign of Door Visuals
Innovative SCO Kiosks
Austrian Brand Shopreme Debuts a New Self-Checkout Kiosk for Retailers
Tax-Season Online Campaigns
These Video Ad Spots Urge Canadians to Take Advantage Of Tax Benefits
AR Pizza Menus
Hungry Howie's Uses AR to Promote a Secret Pizza Menu
Spooky Street Ad Experiences
These Fanta Halloween Projections Took Over a Busy Stockholm Street
Affordable Payment Acceptance Devices
Pine Labs Launches the 'Mini' QR Device with Card Acceptance
QR-Equipped Fashion Collections
Nobody's Child Introduces QR Codes for its New Product Line
Car-Identifying Apps
Scout Helps Enthusiasts Identify a Vehicle
AR-Enabled Cereal Packaging
Honey-Comb Cereal Teamed Up with Terry Crews for a Digital Experience
Photo-Collecting QR Codes
GuestSnap Uses a QR Code to Collect Guest Photos at Events
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Vibrant Retro Transport Campaigns
VCCP Creates Public Transport Safety Campaigns for the TFL
QSR-Backed SMS Marketing
McDonald's Launches a SMS Marketing Campaign Using a New Phone Number
Efficiency-Driven Digital Ad Solutions
ShopLiftr is Revolutionizing Digital Advertising
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
SMS Commerce Services
klaviyo Allows Customers and Brands to Sell or Buy Products via SMS
Automotive Parking Lot Pop-Ups
Mercedes-Benz Turned Parking Lot Spaces into a Mini Showroom
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Distraction-Free Flip Phones
Consumer Cellular Unveils its 'Shot on Flip Phone' Campaign
Interconnected Messaging Ecosystems
Whatsapp to Introduce Support for Messages Third-Party Apps
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
Youth Culture Telecom Campaigns
Deutsche Telekom's Summer Campaign Connects with Gen Z
AR-Based Map Features
Google Introduces the 'Search with Live View' Function for Google Maps
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
AR-Enabled Google Tools
Google Launches a Slew of New Features for Search, Shopping, and Maps
QR Code Travel Tickets
Delhi Metro Unveils QR Code-Based Paper Tickets for Metro Passengers
QR Code Builders
QR Builder Offers a Personalized Solution for Individuals or Businesses
Location-Based QSR Technology
Chipotle is Integrating Location-Based Technology Into its App
NFC-Enabled Business Cards
The Mobilo Smart Business Card Works with Any Smartphone
Plant-Based QSR Campaigns
Burger King's Confusing Times Campaign is Made with DAVID Madrid
Cow-Themed QSR Campaigns
Chick-fil-A Debuts a New Virtual Game and Merchandise Collection
Amusement Park QR Readers
Intercard Launches the New Digital Kiosks with QR Code Readers
QSR Summer Promotions
Starbucks Canada Offers Mobile Ordering and Rewards at Canadian Airports
User-Generated Toronto Baseball Ads
GO Transit Celebrates Toronto Blue Jays with Fan-Created Ads
Crowdsourced Restroom Code Maps
Privy.NYC Offers Codes to Public Bathrooms in New York City
Money-Saving Grocery Apps
Schnuck Markets and Upside Launch a Co-Branded App for Rewards
Revamped Modern Phone Booths
100architects Brings Digital Touches to the Classic Phone Booth
City Exploration Apps
Concrete is a Social Exploration App Inviting Users to Discover Their City
Subscription-Based ROI Codes
Cashfree Payments and NPCI Team Up to Launch 'AutoPay on QR'
Modern Business Card Scanners
Spreadly Scan Brings Networking to the Modern Age
Revamped Grocery Loyalty Apps
Tesco Unveils the New and Improved Digital Clubcard and Grocery App
Comforting Oat Bar Ads
Humanaut Launches a Campaign for Bobo's, Highlighting Home-Baked Taste
Theme Park Juice Promotions
The Capri-Sun 'World of Jumanji' Promotion is Adventurous
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
AI-Generated Social Ad Copy
the M1-Project Helps Business Owners Convert Using Social Media
Comprehensive Business Loyalty Solutions
BusinessQR Helps Brands Build Customer Loyalty
Phone-Based User-Targeted Campaigns
PlugSMS Helps Users Launch Campaigns From Their Phones
QSR Rewards Interfaces
California Pizza Kitchen Launches an Updated Mobile App and Perks
Accessible Home Services Marketplaces
Urban Company Recently Made Its Platform More Accessible
Multi-Lingual Food Label Scanners
Food Avoidance Scanner Helps Travelers and Dietary Restrictions
Conversational Webpage Summaries
QuickRead AI Pulls Key Points from Lengthy Articles
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
Location-Based Photo Sharing
Harbor Creates Personalized Picture Albums Through location Sharing
Celebratory QSR App Promotions
Taco Bell is Offering a Free Crunchwrap Supreme for App Downloaders
Country-Wide QSR Rewards Campaigns
Subway The Great Canadian Challenge Offers Rewards Points
Presidential Note Campaigns
Joe Biden Launches a New Boomer-Focused Campaign Using the Notes App
Digital Commercial Payment Apps
Mastercard Unveils the Mobile Virtual Card App for Businesses