The prevalence of the Internet has allowed advertisers to launch QR code campaigns in an effort to integrate the online world with the real one. Since QR codes provide a quick and convenient way to launch web pages, they have become increasingly prevalent in both print and interactive campaigns. The simple and effective functionality of QR codes has allowed them to efficiently augment any promotion. This list contains campaigns and ads that incorporate QR codes in a fun and effective way.
The smartphone's popularity has presented marketers with the chance to incorporate multimedia elements into their 2D print ads. Using QR codes, advertisers have brought print visuals to life. Promotions like speaking smartphone ads use video elements to grab the attention of readers. Other campaigns like scannable product deliveries and virtual pop-up shops leverage smartphones to let consumers instantly buy products upon seeing an ad.
30 QR Code Campaigns
From Scannable Subway Libraries to Invitation-Carrying Bananas:
Alexander Lam — Aug 8, 2013 — Marketing
29
Interactive Retail Maps
Ralph Lauren's Window Display is an Interactive Shopping Experience
28
QR Code Flag Ads
The CI Central de Intercambio Campaign Promotes Informed Travel
27
Bare Naked QR Codes
The Zappos More Than Shoes Ads Ask Viewers to Dress Models
26
Honest Augmented Reality Tags
Absolut Truths Take You to Another World
25
Archaic Fresh Food Campaigns
Bosch Puts Fake Prehistoric Meat in Supermarket as a Stunt
24
Fashion Buying Technology
Ralph Lauren's QR Codes and Interactive Windows
23
Scannable Subway Libraries
The Physical Digital Library in Bucharest Subway Lets Passengers Read
22
Scannable Window Shopping
John Lewis Virtual Shop Lets People Conveniently Click and Collect
21
Clever Brand Melding Ads
The Seat QR Code Ads Personify the BlackBerry Barcode
20
Personalized QR Code Stickers
The Heineken 'U-Code' Sends Customized Messages
19
Couples-Only Discount Codes
The Scandinavian Airlines 'Couple Up to Buckle Up' Promo
18
Augmented Sausage Packaging
Bemis' Transforms Branding with Interactive Package Systems
17
IQ-Screening Campaigns
A QR Code Test by Agency YehoshuaTBWA Screens for Smart Students
16
Self Esteem-Boosting Bags
This QR Campaign Raises Your Self-Esteem
15
Scannable Product Deliveries
Walmart and P&G's PGMobile Trucks Offer Convenience & Accessibility
14
Interactive Auto Ads
Ford's Interactive Print Ad Reveals the Explorer's Best Features
13
Social Media-Incorporated Cups
The Budweiser Buddy Cup Sends a Friend Request with Every Cheers
12
Fresh Fruit QR Codes
Taco Bell Uses Lemons and Avocados to Create Giant Code
11
Virtual Pop-Up Shops
Christmas Shopping Made Easy with Wal-Mart’s Virtual Pop-Up Shops
10
Print Magazine of QR Codes
Tada Gets
9
Speaking Smartphone Ads
Reporters Without Borders Creates Print Ads That Actually Speak to You
8
Candy Packaging Games
Cadbury 'Quaksmack' is a Deliciously Fun Augmented Reality Game
7
Jet-Setting Subway Stunts
The Fastweb Fastline Campaign Brought Italians to Tokyo in Seconds
6
Invitation-Carrying Bananas
The 'Banana Ambassador' Campaign Invites Tourists to Visit Ecuador
5
Scannable Rooftop Marketing
Phillips & Company Blue Marble Takes Advantage of Google Maps
4
Animated Obituary Ads
The 'Interactive Obituary' Brings Newspaper Postings to Life
3
Scannable Pick-up Lines
The QR Code Beer Bottles Help Singles in Singapore
2
Video Postage Stamps
The Australia Post's Unique Postage Stamp Lets You Send a Video
1
Interactive Beer Campaigns
The Message in a Bottle Campaign Allows You to Attach Videos to Bottles
Related Ideas
Playful Student-Targeted Interactive Pop-Ups
Uber One Hits Campuses with ‘The One Arcade'
Cheeky Adult Wipe Campaigns
goodwipes Launched a OOH Campaign at the 2025 NYC Marathon
AI-Powered Creative Marketing Tools
RYA x Qrious Insight Partner for Ad Campaign Generation
Sensory Outdoor Posters
Billie Introduced its Scratch-and-Sniff OOH Campaign
Anti-AI Beer Billboards
Heineken's Latest Ads Poke Fun at AI Friendship Devices
Summer Soda Brand Campaigns
Sprite 'Turns Up the Refreshment' With its Immersive Campaign
Conversational Product Packaging
Digital Link's Cleo Assistant Lets Consumers Speak to Products
Irish Stout Campaigns
Guinness Unveiled its St. Patrick’s Day Campaign
Sniffable Deodorant Billboards
Sure's Out-of-Home Campaigns Invites Passersby to Take a Whiff
AR-Powered Vending Machines
Snapchat and L’Oréal Made a Gamified Lens to Share Refillable Haircare
AI-Powered Advertiser Campaigns
Instacart Utilizes its Automation Tools for Universal Campaigns
High-Profile Live Performance Marketing
Rokid Delighted Folks with a High-Profile Marketing Event
Shoppable TV Ads
Samsung and Amazon Enable Remote-Based Shopping Directly on TV
Playful Creative Design Billboards
Canva Unveils 3D Billboards to Spotlight its Capabilities
Branded QR-Powered Retro Games
Orca Scan Debuts OrcaCam — an Interactive & Educational Experience
Assistive Alcohol Packaging
Strongbow Integrates Assistive Technology Directly onto Its Packaging
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Live-Printed Billboards
HP Showed Off the Power of Its Smart Tank Printers One A4 Sheet at a Time
Panda-Inspired Sport Campaigns
Panda Station Dresses Panda Statues in Tracksuits for an Activation
Interactive Advertising Installations
Intimissimi's 'Feel the Billboard' Uses Tactile Advertising
Night QSR Campaigns
The Mcdonald’s Night Posters Turn Post-Party Cravings into Glowing Urban Art
Interactive AR Avocado Scans
Chipotle Launches its 'AvoLotto Lens' on Snapchat
Urban Landscape-Inspired Campaigns
The Casablanca Fall 2025 Advertising Campaign is Interesting
AR Documentary Series
The Seven Wonders of the Ancient World Links Content with QR Codes
Sofa-Centered Marketing Activations
This Sofa Club Activation Encouraged Consumers to Take a Seat
Real-Food Entrée Giveaways
The Chipotle Realest 30 Will Share a Text-to-Claim Code on Game Day
Gen-Z-Targeted Language Platform Campaigns
Duolingo Introduces its Character-Driven 'Duolingo Ads'
NFC-Powered Gift Tags
Bardstown Bourbon Company Enhances Presents with Premium NFC Stickers
Cheeky Bar-Focused Campaigns
Heineken Advocates for Financial Support for Bars with Starring Bars
Personalized AI Billboards
Mercado Libre's Custom Billboards Analyze Their Surroundings and Adapt
Mobile Beauty Pop-Ups
Henkel’s göt2b Debuts a Citywide Mobile Beauty Experience
QR Code-Based Payment Systems
Noda Strives to Provide a Cost-Effective Payment Alternative
Imaginative Fantasy-Inspired Campaigns
Canva Spotlights its Creative Tools Ahead of Halloween
Timely Delivery-Centric Billboards
Pizza Pizza Creates a Truck-Side Billboard Inspired by the LRT
Analog-Themed Camera Campaigns
Polaroid Launched 'The Camera for an Analog Life'
Gen Z Soda Campaigns
Enjoy the Moment with a Coca‑Cola Targets a Generation That Wants to Unplug
QR-Enabled Smart Ovens
Tovala is Revolutionizing Dinnertime with its QR-Based Smart Oven Model
AR Message Pens
The Favor AR Pen Lets You Draw in Air and Print Interactive Photo Cards
Dynamic QR Management
QR Code Developer Creates, Customizes, and Tracks Dynamic QR Codes
Gamified Scent Marketing Experiences
Axe's Grab The Sweet Turned a Bus Stop into a Claw Machine
Interactive Juice Boxes
Suntop's Mega Back to School Campaign Integrates Connected Packaging
Retail Receipt Kiosks
OnQ And Epson Streamline In-Store Fulfillment Workflows
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
Cinematic Dance-Driven Campaigns
DoorDash's 'Your Door to More' Campaign Highlights its Offerings
Youthful Convenience Store Campaigns
7-Eleven is Running the Roll-Up & Refuel™ Initiative
Lyrics-Inspired OOH Campaigns
Taskrabbit Interprets Pop Culture Songs for Summer Home Tasks
Coordinated Convenience-Focused Promotional Campaigns
7-Eleven Runs Promotions for Two Events
Pizza-Branded Reading-Encouraging Apps
Pizza Hut Has Introduced Its First-Ever BOOK IT App
Interactive Scented Billboard Ads
LOLA MullenLowe Presents a Scented Lynx/Axe Campaign
Nanoscale QR Code Etchings
TU Wien and Cerabyte Introduced a Microscopic QR Code
Video Business Cards
Vidcard Helps to Make Connections and Leave a Lasting Impression
Gamer-Focused QSR Devices
McDonald’s Türkiye's ‘Archie' is Part of the Pro Gamer Menu
Premium Mobile Advertising Applications
Discord is Expanding its 'Video Quests' to Mobile
Inaugural Vodka Billboard Campaigns
ALB Vodka Introduces Its First Billboard in New York City
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Closed-Loop Retail Media Networks
Sam’s Club connects ads directly to measurable sales outcomes
Playfully Branded Crosswalks
OREO Turned Marked Areas Outside Some Kroger Stores into OREO Walks
Subway Station Fashion Takeovers
Reitmans Hosts its Spring 2026 Lower Bay Station Preview
Health Engagement Disparity Campaigns
Function Health and SubwayTakes Partner on a Campaign
Paper Food Packaging Campaigns
This Koehler Paper Campaign Showcases the Market Shift
Playful Tokyo Pop-Ups
Duomart Introduces a Themed Convenience Experience in Tokyo
Spontaneity-Inspired Travel Campaigns
Wyndham Debuts 'Where There's a Wyndham, There's a Way'
QR Music Cards
QRSong! Converts Spotify Playlists Into Shareable QR Music Cards
Athletic Event-Timed Tech Campaigns
TCL Ran a Comprehensive Ad Campaign During the Olympics
Vibrant Cafeteria-Inspired Campaigns
Lunchtime Becomes a Joyous Time in 'The Lunchables Effect'
Cut-Out Easter Treat Disguises
Cadbury Created Print Ads That Hide Easter Eggs as Everyday Items
Miniature Billboard Ads
Little Canada's Mini Media Initiative Spotlights Brands on Tiny Billboards
High-Concept Brand Campaigns
The ‘Legitimate You’ Campaign Proves Every Brand Can Look Pro
No-Code Barcode Apps
Orca Scan Lets Users Build Custom Barcode Systems Without Code
Beach-Themed Beer Promotions
This Corona Promotion Marks the Brand's 100th Anniversary
Audio Experience-Integrated Beverage Packaging
TapTunes, Inc. Has Introduced Virtual Wax
Customized Restaurant Campaign Platforms
OpenTable Has Launched OpenTable Media
Limited-Edition Beer Campaigns
San Miguel launches a Limited-Edition Beer Campaign for Summer
Road Safety-Focused QSR Campaigns
McDonald's Türkiye Launched a Campaign Called Drink & Drive
Presence-Boosting Bar Campaigns
'She's Got a Tab' Revives the SVEDKA Robot & Real-Life Connection
Musically Paired Chocolates
Cocoa Legato's Chocolate Bars Use QR Codes to Link to Songs
Value-Driven QSR Campaigns
Domino's 'Who Likes Pizza?' Visualizes Pizza's Worth
Branded App Takeovers
TikTok Introduces Logo Takeover Ads That Dominate the App’s Opening Screen
Donation-Based Menu Deals
Domino’s Turns Pizza Purchases into Donations for Kids with Illnesses
Festival Season Refreshment Campaigns
The Capri-Sun Festival Feeling Campaign is Running in the UK
Reimagined Story-Driven Campaigns
Visa Presented its 'Typewriter' Campaign at the 2025 Oscars
Comprehensive QSR Reward Programs
A&W Canada is Debuting a New Customer Initiative — A&W Rewards
Accessible Design Campaigns
Canva's Really, Really Good Design Transformed a Sandwich Business
Basketball-Themed QSR Promotions
Arby's is Launching a March Madness Promotion
Next-Gen Hybrid Instant Cameras
The instax mini LiPlay+ Integrates Sound into Photos via QR Codes
Contextual Map Advertising Features
Apple Introduced Ads In Maps Through Apple Business
Computer Vision Car Tools
Audi Reader Provides an Alternative to Consulting a Vehicle Manual
Code Generation Tools
Symbolify Creates QR Codes Barcodes And Stylish Fonts In One Tool
Global Product Launch Events
Uber Unveils a New Go-Get Exhibit Featuring Interactive Vignettes
Shopping-Friendly Ad Formats
Equativ Shoppable Ads Allow Consumers to Seamlessly Make Purchases
Girded Billboard Posters
Irn-Bru And Lucky Generals Introduced Girders Posters
Cheeky Wrap-Focused Campaigns
Jimmy John's Introduced the Wrap Exchange
QR Code Generators
QR Fast Enables Easy QR Code Creation and Customization For All
Predictive Mobile Advertising Features
T-Mobile Advertising Solutions Unveiled Contextual AI Ads
Second-Screen Vehicle Sweepstakes
Kia Squares Engaged Sports Fans During the Big Game
Embedded Safety Networks
‘Ask for Angela’ Builds Retail-Based Support Systems Across Toronto
Gamified Travel Companions
Make Travel an Adventure With the CountryQuest Gamified Travel App
Swapped Phone Campaigns
KitKat Phone Break Depicts Devices Traded for Chocolate Wafer Bars
Interactive Streaming Ads
Spotify Turns Listening into Engagement with Carousel Ads
Sun-Drenched Furniture Installations
Corona Cero's Sun Tags Help Urban Workers Reenergize Outdoors
Interactive Packaging Content
SmartLinks Debuts a Self-Serve Platform for Product Packaging
Seasonal Reservation Street Installations
Uber UK Launches 'Reserve' by Mother
Retro Phone-Free Events
Before the Internet is on a Mission to Reconnect People in Real Life
Summer-Forward Food Billboards
Waitrose Launched its 'Let Your Summer Side Out' Campaign
Real-Time Feedback Tools
Reflectio is an Instant Customer Feedback Tool Using QR Codes and Links
Ad Creation Platforms
Magritte Helps Marketers Discover, Design, and Launch Ads Quickly
Customizable Marketing Postcards
Smartpress' Sticker & Magnet Postcards Fight Digital Fatigue
First-Of-Its-Kind Digital Coupons Programs
Inmar Intelligence Partners with bp and Axonet
Interactive Prank Tools
Scratch & Reveal Sends Custom Surprises and Jump Scares to Friends
Texting Coffee Campaigns
The Costa Coffee Hypeline Connects with Gen Z
Hot Dog Subway Campaigns
Nathan’s Famous Launches “Follow the (F)rank Line” Subway Campaign
Urban-Inspired Bag Campaigns
côte&ciel's Latest Editorial Campaign is Dubbed Rhythms of Transit
Dynamic Scannable Product Codes
The Fazer Remix 30th Anniversary Candy Bag Includes a GS1 2D Code
Personalized Greeting Card Kiosks
Expressions Launches the Expressions Gift Card Kiosk
Chat-Based Payment Features
WhatsApp Enables Mobile Recharges Directly Within Messaging Chats
Digital Contact Platforms
Reach Cards Provides Subscription-Based Digital Business Cards
Real-Time Cargo Tracking
U Mobile and Qualcomm Enable Continuous Shipment Monitoring with 5G
User-Friendly Event Sharing
Calendarco Simplifies Event Creation and Sharing with QR Codes
Retail Marketing Advancements
Westfield Rise Debuts a Programmatic Targeting Solution For Malls
Qatari Marketplace Campaigns
Lulu Hypermarket Launches a New Initiative to Support Qatari Products
QR Code Tools
Quick Codes Creates And Organizes QR Codes For Links And Social Media
Recycling-Focused Travel Campaigns
Coca-Cola and Merlin Entertainments Partnered for a Promotion
Digital Queue Management
JoinTheQueue Simplifies QR-Based Queueing To Improve Retail Flow
Canadian Product Scanners
Maple Scan Helps Consumers Identify And Support Canadian-Owned Products
QR Menu Solutions
Dishtup Enhances Dining with a Digital Menu & QR Code Technology
Barcode Scanning Tools
BarCode Reader Enables Quick Scanning, Storage, And Sharing Of Codes
QR Code Managers
QR Shorty Enables Custom QR Code Creation, Tracking, and Analytics
Digital Gift Creators
Gifts QR Lets You Share Personalized Love Pages via QR Codes
Custom QR Generators
QR Styler Lets Users Create Beautiful, Customized QR Codes Easily
Event Photo Solutions
JoyCapture Brings Disposable Camera Fun to Digital Event Guests
Accessible Customer Service Ads
Currys' 'Sigh of Relief' Campaign is Humorous and Inclusive
QR Code Scanners
QR Friend Offers Fast, Safe Scanning with History and Link Safety
Hybrid Mail Services
Better Letter Card Co Sends Photos and Videos as Real Postcards
Barcode Verification Tools
Maple Scan Instantly Identifies Canadian Products via Barcode
Ad Creation Tools
Create.ad Generates Social Media Ads Directly From Product Links
Retail Conversation Marketing Campaigns
Tesco Launches 'Need Anything From Tesco' Platform
QR Code Scanners
Scan QR Code Pro Instantly Reads QR Codes From Images Or Camera
Digital Postcard Platforms
Yup Lets You Create And Send Personalized Digital Postcards In Seconds
Public Accessibility Initiatives
The City of York Council Launches for Your Convenience
Multi-Level Cancer Awareness Ads
The United Breast Cancer Foundation is at Times Square