The Zappos More Than Shoes campaign has proven to grasp the attention of viewers.
The advertisements feature models who are pretty much bare except for the shoes on their feet. The unique campaign idea shows the models nude with the headline serving as a censor bar; each subject is depicted doing everyday activities such as running or hailing a cab. The ads include QR codes which lead to a website with a video showing what happened to the models post-activity.
The website also allows the audience to view some of Zappos' collection and outfit the naked women. If the viewer wants, they are also able to purchase the outfit.
Implications - QR coding has become a necessity for any modern-day business. By incorporating QR codes in ads, the company allows the consumer to easily gain immediate information to the website and promote their products through interactivity.
What's Driving This Trend
- QR Code Advertising
- Incorporating QR codes in ads enables immediate access to information and promotes product interactivity.
- Nude Modeling Campaigns
- Using nudity in advertising campaigns as a way to capture attention and engage viewers.
- Fashion E-commerce
- Creating online platforms that allow viewers to outfit models and make purchases directly.
Who This Affects Most
- Advertising
- Opportunity to explore innovative ways to incorporate QR codes for interactive and informative advertising campaigns.
- Fashion
- Adopting unique marketing strategies, such as nude modeling campaigns, to capture attention and drive online sales.
- E-commerce
- Developing online platforms that offer interactive features, such as outfitting models, to enhance customer engagement and increase sales.
